{"id":10120,"date":"2016-05-19T15:04:32","date_gmt":"2016-05-19T14:04:32","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=10120"},"modified":"2022-05-26T17:11:20","modified_gmt":"2022-05-26T16:11:20","slug":"adobe-aims-ignite-social-campaigns-spark","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=10120","title":{"rendered":"Adobe aims to streamline social campaigns with Express"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10154 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/Spread-your-wings.jpg?resize=600%2C281&#038;ssl=1\" alt=\"Flyer designed with Adobe Spark\" width=\"600\" height=\"281\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Spread-your-wings.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Spread-your-wings.jpg?resize=520%2C245&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/281;\" \/><\/p>\n<p><strong>May 2022 update<\/strong>: Since this story was published, Adobe has rebranded the product as <a href=\"https:\/\/www.adobe.com\/express\/create\">Adobe Express.<\/a><\/p>\n<p>Adobe Spark, launched today, is an integrated web and mobile solution to let mainly non-designers\u00a0create and share visual promo material, with a focus on creating social media campaigns and small business marketing material.<\/p>\n<p>Spark consists\u00a0of a browser based web app for creating social posts and graphics, web stories and animated videos, and three connected\u00a0apps for iOS devices.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10139 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/adobe-spark-web-post-editor3.jpg?resize=600%2C375&#038;ssl=1\" alt=\"adobe-spark-web-post-editor3\" width=\"600\" height=\"375\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-post-editor3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-post-editor3.jpg?resize=512%2C320&amp;ssl=1 512w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-post-editor3.jpg?resize=544%2C340&amp;ssl=1 544w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/375;\" \/><\/p>\n<p>Spark Post, previously known as Adobe Post, enables users to create social posts and graphics.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10144 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/Screen-Shot-2016-05-19-at-14.40.02.jpg?resize=600%2C324&#038;ssl=1\" alt=\"Screen-Shot-2016-05-19-at-14.40.02\" width=\"600\" height=\"324\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.40.02.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.40.02.jpg?resize=520%2C281&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/324;\" \/><\/p>\n<p>Spark Page, previously Adobe Slate, is aimed at creating web-based stories with graphic and text elements, while Spark Video (below, formerly\u00a0Adobe Voice), can let users create animated videos.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10141 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/adobe-spark-web-video-editor1.jpg?resize=600%2C375&#038;ssl=1\" alt=\"adobe-spark-web-video-editor1\" width=\"600\" height=\"375\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-video-editor1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-video-editor1.jpg?resize=512%2C320&amp;ssl=1 512w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-video-editor1.jpg?resize=544%2C340&amp;ssl=1 544w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/375;\" \/><\/p>\n<p>Spark is part of Creative Cloud and is available for free at Spark.Adobe.com.\u00a0An Adobe ID, Google, or Facebook log-in is required to use the apps so that projects can sync between devices.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10137 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/adobe-spark-web-page-editor3.jpg?resize=600%2C375&#038;ssl=1\" alt=\"adobe-spark-web-page-editor3\" width=\"600\" height=\"375\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-page-editor3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-page-editor3.jpg?resize=512%2C320&amp;ssl=1 512w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-page-editor3.jpg?resize=544%2C340&amp;ssl=1 544w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/375;\" \/><\/p>\n<p>Spark Video, Spark Page and Spark Post are also available as English-only downloads for iPad and iPhone via the Apple App Store.\u00a0Paid versions will be available in the future.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10135 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/adobe-spark-web-npw-promote.jpg?resize=600%2C375&#038;ssl=1\" alt=\"adobe-spark-web-npw-promote\" width=\"600\" height=\"375\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-npw-promote.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-npw-promote.jpg?resize=512%2C320&amp;ssl=1 512w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/adobe-spark-web-npw-promote.jpg?resize=544%2C340&amp;ssl=1 544w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/375;\" \/><\/p>\n<p>The apps\u00a0offer integration with Creative Cloud assets and Lightroom photos, and the workflow is streamlined to allow non-designers to\u00a0quickly create or customise personalised visual assets in minutes. However there are also some more advanced tools for composition and design included in the app, including the ability to choose the focal point of a visual asset.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10142 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/Screen-Shot-2016-05-19-at-14.31.48.jpg?resize=600%2C322&#038;ssl=1\" alt=\"Change focal point\" width=\"600\" height=\"322\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.31.48.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.31.48.jpg?resize=520%2C279&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/322;\" \/><\/p>\n<p>There&#8217;s also an Inspiration Gallery to draw upon and very quickly adapt.<\/p>\n<p><a href=\"k \"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10149 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2016\/05\/Screen-Shot-2016-05-19-at-14.46.06.jpg?resize=600%2C308&#038;ssl=1\" alt=\"Spark inspirations\" width=\"600\" height=\"308\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.46.06.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-19-at-14.46.06.jpg?resize=520%2C267&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/308;\" \/><\/a><\/p>\n<p>As well as\u00a0publishing options for multiple social media channels, Spark is released in a partnership with <a href=\"https:\/\/www.change.org\">Change.org <\/a>and <a href=\"https:\/\/www.facebook.com\/blueprint\">Facebook Blueprint<\/a>. The latter is a new global education and certification program to help smaller agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms.<\/p>\n<p>Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe, said, \u201cToday anyone can create content and share it via social media, but most people lack the skill, time and resources to create something that cuts through the online clutter.With Adobe Spark, anyone can create authentic, professional looking visual content for their project, passion, cause or business.&#8221;<\/p>\n<p>See more at the <a href=\"https:\/\/www.adobe.com\/express\/create\" target=\"_blank\" rel=\"noopener\">Adobe Express page<\/a>\u00a0or at the <a href=\"http:\/\/www.adobe.com\">main Adobe site<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated web and app solution launched to create and share visual assets for social media campaigns and small businesses <\/p>\n","protected":false},"author":129,"featured_media":10147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1759],"tags":[2987,2989,2988],"class_list":["post-10120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-app","tag-adobespark","tag-change-org","tag-sparkmade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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