{"id":1061,"date":"2009-07-06T13:06:36","date_gmt":"2009-07-06T12:06:36","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1061"},"modified":"2017-04-28T10:58:50","modified_gmt":"2017-04-28T09:58:50","slug":"lap-of-honour","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1061","title":{"rendered":"Lap of honour"},"content":{"rendered":"

Disqo has revealed the mechanics behind VW\u2019s \u2018GTI Project\u2019 Scalextric-themed microsite<\/p>\n

\"VW-GTI-Project1\"<\/a><\/p>\n

Designed to look like virtual access to a VW engineer\u2019s lab, the site is based on an oversized model of a Scalextric track. Built inside a hangar, the model stretched over 25 ft by 30ft and included 200 scale buildings. Users are able to race a car along the track using their mouse or keyboard to control its speed. The car naturally crashes if bends are taken too fast.<\/p>\n

Thanks to convincing imagery and interaction, the site has already fooled many users into thinking the site was relaying remote controlled footage, rather than solely relying on interactive programming.
\n\"VW-GTI-Project2\"<\/a>
\nRather than opting for 3D, the site was created entirely from video footage so as to keep away from the video game look that it was trying to parody. Also, gritty realism was required for interaction with the scientist character as he replaced the cars after the crashes.<\/p>\n

The footage had to look seamless in order to convince users of its realism, but it was not possible to create a seamless loop due to the interactive nature of the project whereby users would create their own unique ride around the track. \"VW-GTI-Project3\"<\/a><\/p>\n

Disqo created all the required video assets, seamlessly connecting hero laps with crashes from two different cameras. All action was carried out at a slow pace to avoid motion blur. So these crash sequences had to be \u2018puppetted\u2019 using sticks to re-enact crashes at a slow and clean pace.<\/p>\n

The site has already won the prestigious Favorite Web Awards site of the Month.<\/p>\n

View the GTI Project site here.<\/a><\/p>\n

See more by Disqo<\/a><\/p>\n

\n

Metadata<\/strong><\/address>\n
Title: GTI Project<\/address>\n
Client: VW
\nDesign & Production: Disqo
\nDisqo Producer: Bryony Harrison
\nDisqo VFX Supervisor: Ben Leyland
\nAgency: DDB Tribal
\nLive Action Production: Love
\nLive Action Director: Terry Hall
\nLive Action Models: Asylum<\/address>\n","protected":false},"excerpt":{"rendered":"

Disqo has revealed the mechanics behind VW\u2019s \u2018GTI Project\u2019 Scalextric-themed microsite<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,2858,69],"tags":[27,142,8],"class_list":["post-1061","post","type-post","status-publish","format-standard","hentry","category-exposure-news","category-inspiration","category-interactive-web-experiential-and-augmented-reality-projects","category-web-design","tag-ad-spot","tag-interactive-web","tag-interactive"],"yoast_head":"\nLap of honour - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=1061\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lap of honour - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Disqo has revealed the mechanics behind VW\u2019s \u2018GTI Project\u2019 Scalextric-themed microsite\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/firedbydesign.com\/fbdimg\/HLIC\/ff53df181f0e06b301e0ab3221175da6.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Burns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061\"},\"author\":{\"name\":\"Michael Burns\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/dc617cf566faacb8231dc288818530f1\"},\"headline\":\"Lap of honour\",\"datePublished\":\"2009-07-06T12:06:36+00:00\",\"dateModified\":\"2017-04-28T09:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/firedbydesign.com\\\/fbdimg\\\/HLIC\\\/ff53df181f0e06b301e0ab3221175da6.jpg\",\"keywords\":[\"advertising\",\"Interactive & Web\",\"Interactive Design\"],\"articleSection\":[\"Exposure\",\"Inspiration\",\"Interactive\",\"Interactive & Web\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1061\",\"name\":\"Lap of honour - 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