{"id":10745,"date":"2017-05-09T16:46:32","date_gmt":"2017-05-09T15:46:32","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=10745"},"modified":"2017-05-09T16:48:42","modified_gmt":"2017-05-09T15:48:42","slug":"vrtogether-launches-to-raise-awareness-and-drive-change-through-immersive-media","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=10745","title":{"rendered":"VRTogether launches to raise awareness and drive change through immersive media"},"content":{"rendered":"<p class=\"p1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10747 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2017\/05\/VRT_Logo_Large_Black-feat.png?resize=738%2C476&#038;ssl=1\" alt=\"\" width=\"738\" height=\"476\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/VRT_Logo_Large_Black-feat.png?w=738&amp;ssl=1 738w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/VRT_Logo_Large_Black-feat.png?resize=496%2C320&amp;ssl=1 496w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/VRT_Logo_Large_Black-feat.png?resize=527%2C340&amp;ssl=1 527w\" data-sizes=\"(max-width: 738px) 100vw, 738px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/476;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">People are often asking how VR is going to make them money. Creatives from companies including <a href=\"http:\/\/rewind.co\/\">Rewind<\/a>, <a href=\"http:\/\/emblematicgroup.com\">Emblematic<\/a>, <a href=\"http:\/\/mssngpeces.com\">m ss ng p eces<\/a><\/span><span class=\"s2\"> and <a href=\"https:\/\/www.raindance.org\">Raindance<\/a><\/span><span class=\"s1\"> have decided to ask instead how immersive media can be used to effect change.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Launched today,\u00a0<a href=\"http:\/\/vrtogether.org\/\">VRTogether<\/a>\u00a0aims to use social media to bring together a community of people to want to use VR to make a difference. \u00a0Based on evidence that VR has been used to treat conditions including autism, PTSD, depression, anxiety and even promote recovery in paraplegics, VRTogether is a platform\u00a0to encourage people to utilise this power for positive social impact. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The nonprofit initiative allows people to connect and engage with each other via the website. Organisations and individuals looking for production studios, research partners, ideas or advice, will be able to post their work &#8211; and those with the expertise needed can offer help. VRTogether hopes that by working together, important <a href=\"http:\/\/vrtogether.org\/projects\/\">projects<\/a> can become a reality.<\/span><\/p>\n<p class=\"p1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10748 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2017\/05\/vrtogether.jpg?resize=740%2C349&#038;ssl=1\" alt=\"\" width=\"740\" height=\"349\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/vrtogether.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/vrtogether.jpg?resize=520%2C245&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/vrtogether.jpg?resize=720%2C340&amp;ssl=1 720w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/349;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Founded by Daryl Atkins, creative director at Rewind, VRTogether\u2019s board of advisors includes Nonny de la Pe\u00f1a, CEO of Emblematic Group,\u00a0M\u00e1ria Raku\u0161anov\u00e1, director of VR and New Media at Raindance Film Festival, Catherine Day, head of AR\/VR at m ss ng p eces, and Sol Rogers, CEO\/founder of Rewind. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cTogether, we all recognise VR has the potential to do what many hoped the first film camera would do &#8211; make it impossible to turn a blind eye to suffering, injustice, and ignorance,\u201d said Catherine Day.\u00a0\u201cThere&#8217;s no way to turn a blind eye in VR, and because it is consumed digitally, and mostly via mobile, we can immediately take action before the transient moment of inspiration to do so has expired. Cause-based VR was the first genre to prove the power of the medium to the masses, the first to win awards, and if we continue to believe in one another&#8217;s dreams and help each other to realise them, pro-social and environmental VR will continue to sustain and advance immersive storytelling.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The platform has launched today with a live project from <a href=\"http:\/\/uk.whales.org\/wdc-in-action\/end-captivity\">Whale and Dolphin Conservation <\/a>(WDC).\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cVR is a great tool to get the public involved with the issue and brings us a step closer to stopping whale and dolphin captivity for good,\u201d said Chris Butler-Stroud, chief executive at WDC. \u201cWhales and dolphins are smart, powerful, and highly mobile creatures, and an existence in a barren concrete tank, away from their family and with little room to swim is cruel and no substitute for the ocean. By using virtual reality, we can create an experience that enables people to see life from a whale or dolphin\u2019s eyes, and can educate them about the sad contrast between life in a concrete tank and life in the ocean. By signing up to VRTogether you can help us to make a real change through technology.\u2019\u201d<\/span><\/p>\n<p class=\"p1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-10749 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2017\/05\/whalesorg.jpg?resize=740%2C349&#038;ssl=1\" alt=\"\" width=\"740\" height=\"349\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/whalesorg.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/whalesorg.jpg?resize=520%2C245&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2017\/05\/whalesorg.jpg?resize=720%2C340&amp;ssl=1 720w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/349;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThe way VR Together is wedding the inspired <a href=\"http:\/\/vrtogether.org\/members\/\">community<\/a> of conscious VR makers together is unparalleled, because it has built the infrastructure we need to support one another in our endeavours to create impactful work at this powerful nexus of tech and media,\u201d said\u00a0Day.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">VRTogether founder Daryl Atkins urged people to get involved. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cVirtual Reality technology provides a compelling new way of telling stories and engaging people,\u201d he said. \u201cThe stories that need telling the most are often the most difficult to get off the ground. We felt that amongst the day-to-day commercial projects that helped create the industry, we had a social responsibility to give something back to the wider community.\u00a0 We\u2019re asking people to invest a little time to create content which has the power to make a difference. The infrastructure has been built, now it needs to be populated.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For more information, visit\u00a0<a href=\"http:\/\/vrtogether.org\/\">vrtogether.org<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People often ask if investing in VR will make money. A new nonprofit initiative asks instead how immersive media can be used to effect social change.<\/p>\n","protected":false},"author":129,"featured_media":10750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3040],"tags":[3043,3044,3045,3042,3046,3016,3041],"class_list":["post-10745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtual-reality","tag-emblematic","tag-m-ss-ng-p-eces","tag-raindance","tag-rewind","tag-social-campaign","tag-vr","tag-vrtogether"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VRTogether launches to raise awareness and drive change through immersive media - Fired By Design<\/title>\n<meta name=\"description\" content=\"People often ask if investing in VR will make money. 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