{"id":14448,"date":"2019-01-24T08:35:41","date_gmt":"2019-01-24T08:35:41","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=14448"},"modified":"2019-01-24T09:04:01","modified_gmt":"2019-01-24T09:04:01","slug":"substance-developer-immersed-by-adobe","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=14448","title":{"rendered":"Substance developer immersed by Adobe"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"340\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2019\/01\/User_story_The_Mill_Header_PC_Allegorithmic.jpg?resize=800%2C340&#038;ssl=1\" alt=\"\" class=\"wp-image-14453 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_The_Mill_Header_PC_Allegorithmic.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_The_Mill_Header_PC_Allegorithmic.jpg?resize=520%2C221&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_The_Mill_Header_PC_Allegorithmic.jpg?resize=720%2C306&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/340;\" \/><figcaption><a href=\"https:\/\/www.allegorithmic.com\/blog\/substance-vfx-advertisement-mill-new-york\">Monster.com spot,<\/a> created by The Mill New York with Substance Painter<\/figcaption><\/figure><\/div>\n\n\n\n<p>Adobe has acquired&nbsp;Allegorithmic, in a move intended to boost immersive and interactive content creation for users of its Creative Cloud tools.<\/p>\n\n\n\n<p>The French company is the developer of Substance, used for 3D material and texture authoring for most AAA1&nbsp;gaming franchises, including&nbsp;Call of Duty,&nbsp;Assassin\u2019s Creed&nbsp;and&nbsp;Forza. Its tools have also been used in the making of movies, including&nbsp;Blade Runner 2049,&nbsp;Pacific Rim Uprising&nbsp;and&nbsp;Tomb Raider, as well as CG-heavy spots.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"340\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2019\/01\/User_story_Pacific_Rim_Blogpost_Allegorithmic.jpg?resize=800%2C340&#038;ssl=1\" alt=\"\" class=\"wp-image-14454 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Pacific_Rim_Blogpost_Allegorithmic.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Pacific_Rim_Blogpost_Allegorithmic.jpg?resize=520%2C221&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Pacific_Rim_Blogpost_Allegorithmic.jpg?resize=720%2C306&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/340;\" \/><figcaption>DNEG used Substance for texture rendering for <a href=\"https:\/\/www.allegorithmic.com\/blog\/texturing-hero-assets-movie-pacific-rim-uprising-dneg\">Pacific Rim Uprising<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Substance 3D design tools will be rolled into Creative Cloud\u2019s imaging, video and motion graphics tools (an update is to be announced later this year), \u201cto deliver the next generation of immersive experiences\u201d says Adobe, providing its core customer base of designers with a new set of tools for 3D projects.&nbsp;<br \/><\/p>\n\n\n\n<p>Adobe is moving further into&nbsp;3D content&nbsp;design, bringing out&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adobe.com\/products\/dimension.html\" target=\"_blank\">Adobe&nbsp;Dimension<\/a> last year and previewing AR authoring tool&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.adobe.com\/products\/projectaero.html\" target=\"_blank\">Project Aero&nbsp;<\/a>at Adobe MAX in October.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"340\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2019\/01\/User_story_Blade_Runner_2049_allegorithmic.jpg?resize=800%2C340&#038;ssl=1\" alt=\"\" class=\"wp-image-14455 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Blade_Runner_2049_allegorithmic.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Blade_Runner_2049_allegorithmic.jpg?resize=520%2C221&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/User_story_Blade_Runner_2049_allegorithmic.jpg?resize=720%2C306&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/340;\" \/><figcaption>  Framestore used Substance in the lookdev phase for <br \/><a href=\"https:\/\/www.allegorithmic.com\/blog\/blade-runner-2049-s-oscar-winning-texturing-workflow-framestore\">Blade Runner 2049<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Predicting that we will live in a world \u201cwhere real and virtual creations blend\u201d, Adobe says it is responding to the trend for brands to compete and differentiate themselves with interactive experiences enabled by 3D content, VR and AR.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,\u201d said&nbsp;Scott Belsky, chief product officer&nbsp;and&nbsp;executive vice president, Creative Cloud, Adobe. \u201cCreative Cloud is the&nbsp;creativity&nbsp;platform for all, and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.\u201d<\/p>\n\n\n\n<p>\u201cAllegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,\u201d said <a href=\"https:\/\/medium.com\/@sebastien.deguy\/https-medium-com-sebastien-deguy-my-peter-jackson-moment-7dd64ba1d1f1\">S\u00e9bastien Deguy<\/a>, CEO and founder, Allegorithmic. \u201cWe are excited to join the team, bring together the strength of Allegorithmic\u2019s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2019\/01\/image_values.jpg?resize=800%2C800&#038;ssl=1\" alt=\"\" class=\"wp-image-14457 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/image_values.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/image_values.jpg?resize=160%2C160&amp;ssl=1 160w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/image_values.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2019\/01\/image_values.jpg?resize=340%2C340&amp;ssl=1 340w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><figcaption>Timmy, by Omar Taher, made with tools from <a href=\"http:\/\/www.allegorithmic.com\">Allegorithmic<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Deguy will take a leadership role in Adobe\u2019s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky.<\/p>\n\n\n\n<p>Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of Allegorithmic tools via subscription.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/www.adobe.com\">Visit Adobe<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.allegorithmic.com\">Visit Allegorithmic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe has acquired Allegorithmic, in a move intended to boost immersive and interactive content creation for users of its Creative Cloud tools<\/p>\n","protected":false},"author":129,"featured_media":14453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3125,26,3062,3127,3126,2408,2974,3128,3016],"class_list":["post-14448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-3d-textures","tag-adobe","tag-adobe-dimension","tag-allegorithmic","tag-ar","tag-creative-cloud","tag-immersive","tag-substance","tag-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Substance developer immersed by Adobe - Fired By Design<\/title>\n<meta name=\"description\" content=\"Adobe has acquired Allegorithmic, in a move intended to boost immersive and interactive content 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