{"id":1500,"date":"2009-07-31T18:49:38","date_gmt":"2009-07-31T17:49:38","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1500"},"modified":"2017-04-28T11:00:13","modified_gmt":"2017-04-28T10:00:13","slug":"missing-papers","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1500","title":{"rendered":"Missing Papers"},"content":{"rendered":"

Motion graphic designer and film maker Will MacNeil has created a 30 second promotional film for Liberty, with extensive post work by Unit.<\/p>\n

\"PostGrade1

Where do they go? by Will MacNeil<\/p><\/div>\n

The campaign film is about the right to privacy and is being shown on Liberty\u2019s website<\/a>, the ITV Player<\/a> and The Guardian website<\/a><\/p>\n

Unit post-production donated its high-end facilities and staff to the project to add professional sound and colour grading.<\/p>\n

The film highlights seeks to generate support for opposition to the UK government\u2019s planned identity card scheme.\u00a0 The voiceover for the film is provided by Simon Callow, a supporter of Liberty.<\/p>\n

\"PREGRADE1

Where do they go? Client: Liberty | Director: Will MacNeil (pre grade)<\/p><\/div>\n

\"PostGrade2

Where do they go? Client: Liberty | Director: Will MacNeil (post grade)<\/p><\/div>\n

MacNeil acted as creative, director, editor and animator, manipulating footage he shot himself on the streets of London.\u00a0 Using complex tracking, compositing work, and character animation, MacNeil transformed the footage into a story about piles of confidential papers flying out of office windows and freely roaming the streets in the shape of a human figure.\u00a0 The film ends with the line \u201cNow Government is asking us to let them store even more of our private details… where will these wander off to?\u201d,<\/p>\n

Artists at Unit added layers of foley effects and ambient sounds in ProTools as well as an intense colour grade in Apple Color to add to the film’s dramatic punch. Also used on the production was Pixel Farm Track for camera tracking, Cinema 4D for 3D, Final Cut Pro for editing and Shake for compositing<\/p>\n

\u201cWill MacNeil\u2019s strong and creative visuals gave us a unique opportunity to produce sound effects and grading that reflected our own ambition and reputation,\u201d said Roz Wilson, newly appointed Head of Audio at Unit. \u201cWe used foley effects to add specific sound to the paper as it moved around London\u2019s streets, also ensuring that each shot was punctuated with a slightly different background sound. Using Apple Colour, colourist James Willett created an \u2018industrial\u2019 feel to the campaign by adding shadows and depth to an urban landscape.\u201d<\/p>\n

See more information about UNIT<\/a><\/p>\n

View the film.<\/a><\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=4Zjl59kZdbU[\/youtube]<\/p>\n

Metadata<\/strong><\/address>\n
Title:\u00a0 Where do they go?<\/address>\n
Client:\u00a0 Liberty<\/address>\n
\u00a0<\/address>\n
Writer:\u00a0 Will MacNeil<\/address>\n
Art Director:\u00a0 Will MacNeil<\/address>\n
Director:\u00a0 Will MacNeil<\/address>\n
Animator:\u00a0 Will MacNeil<\/address>\n
Editor:\u00a0 Will MacNeil<\/address>\n
Compositor: Richard Scarlett<\/address>\n
Post Production Company:\u00a0 Unit<\/address>\n","protected":false},"excerpt":{"rendered":"

Motion graphic designer and film maker Will MacNeil has created a 30 second promotional film for Liberty, with extensive post work by Unit.<\/p>\n","protected":false},"author":129,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,5,7,68],"tags":[108,110,32,42,56,2939],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-postproduction","category-exposure-news","category-inspiration","category-vfx-projects","tag-audio-post","tag-charity","tag-compositing","tag-grading","tag-post-production","tag-vfx-news"],"yoast_head":"\nMissing Papers - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=1500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Missing Papers - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Motion graphic designer and film maker Will MacNeil has created a 30 second promotional film for Liberty, with extensive post work by Unit.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/07\/LIBERTY_2_PREGRADE.jpg?fit=600%2C338&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500\"},\"author\":{\"name\":\"The Editor\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\"},\"headline\":\"Missing Papers\",\"datePublished\":\"2009-07-31T17:49:38+00:00\",\"dateModified\":\"2017-04-28T10:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2009\\\/07\\\/LIBERTY_2_PREGRADE.jpg?fit=600%2C338&ssl=1\",\"keywords\":[\"Audio Post\",\"charity\",\"compositing\",\"grading\",\"post production\",\"VFX News\"],\"articleSection\":[\"Audio Postproduction\",\"Exposure\",\"Inspiration\",\"Visual Effects\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500\",\"name\":\"Missing Papers - Fired By Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2009\\\/07\\\/LIBERTY_2_PREGRADE.jpg?fit=600%2C338&ssl=1\",\"datePublished\":\"2009-07-31T17:49:38+00:00\",\"dateModified\":\"2017-04-28T10:00:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firedbydesign.com\\\/?p=1500\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=1500#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2009\\\/07\\\/LIBERTY_2_PREGRADE.jpg?fit=600%2C338&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2009\\\/07\\\/LIBERTY_2_PREGRADE.jpg?fit=600%2C338&ssl=1\",\"width\":600,\"height\":338,\"caption\":\"PREGRADE1 Project: Where do they go? 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