{"id":1513,"date":"2009-08-04T09:54:32","date_gmt":"2009-08-04T09:54:32","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1513"},"modified":"2017-04-28T10:56:33","modified_gmt":"2017-04-28T09:56:33","slug":"taken-for-a-spin","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1513","title":{"rendered":"Taken for a spin"},"content":{"rendered":"<p>Disqo and CHI have created a photorealistic 360-degree journey around the latest car from Lexus, as well as a micro-site that features a virtual trip through Europe.<!--more--><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1517 lazyload\" title=\"Lexus_IS250C_01\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_011.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Lexus_IS250C_01\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_011.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_011.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Disqo\u2019s CGI and Flash development expertise was used to create a 360-degree vision of the car, a 3D replica of the Lexus IS 250C, on a revolving platform.<\/p>\n<p>The user can either scroll through 20 different viewpoints of the car, each one linking to a European place of interest, to take a smooth 360-degree journey around the car.<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1514 lazyload\" title=\"Lexus_IS250C_03\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_031.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Lexus_IS250C_03\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_031.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_031.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Alternatively they can select a European location from a subtly integrated map, where each location then links to the car in a revolving manner to reveal a different perspective.<\/p>\n<p>The site also features hotspots within the car, such as navigation and safety, which link to explanatory interactive videos.<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1518 lazyload\" title=\"Lexus_IS250C_04\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_041.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Lexus_IS250C_04\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_041.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_041.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Disqo created and animated all 3D assets and also undertook all Flash development. The main challenge was in creating navigation around a huge volume of graphics \u2013 1,200 in total.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1516 lazyload\" title=\"Lexus_IS250C_02\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_021.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Lexus_IS250C_02\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_021.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/Lexus_IS250C_021.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><a href=\"https:\/\/www.lexus.eu\/range\/is\/is-250c\/index.aspx?WT.ac=spotlight_Discover_the_IS_250C\" target=\"_blank\">View the Lexus IS 250C site<\/a><\/p>\n<p><a href=\"http:\/\/www.disqo.com\" target=\"_blank\">See more by Disqo<\/a><\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<address><\/address>\n<address><strong>Metadata<\/strong><\/address>\n<address>Product: Lexus IS 250C<\/address>\n<address>Agency: CHI<\/address>\n<address>Design &amp; Production: Disqo<\/address>\n<address>Disqo Producer: Bryony Harrison<\/address>\n<address>Design: Ben Leyland<\/address>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n","protected":false},"excerpt":{"rendered":"<p>Disqo and CHI have created a photorealistic 360-degree journey around the latest car from Lexus, as well as a micro-site that features a virtual trip through Europe.<\/p>\n","protected":false},"author":129,"featured_media":1514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,2858,69],"tags":[24,27,39,142,8],"class_list":["post-1513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposure-news","category-inspiration","category-interactive-web-experiential-and-augmented-reality-projects","category-web-design","tag-3d","tag-ad-spot","tag-flash","tag-interactive-web","tag-interactive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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