{"id":15255,"date":"2022-02-20T13:00:39","date_gmt":"2022-02-20T13:00:39","guid":{"rendered":"https:\/\/www.firedbydesign.com\/?p=15255"},"modified":"2022-12-20T20:59:30","modified_gmt":"2022-12-20T20:59:30","slug":"full-metal-dance-off-sarofsky-continues-james-gunn-titles-run-with-the-suicide-squads-peacemaker","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=15255","title":{"rendered":"Full metal dance off: Sarofsky continues James Gunn titles run with The Suicide Squad\u2019s Peacemaker"},"content":{"rendered":"
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James Gunn\u2019s The Suicide Squad<\/em> spinoff Peacemaker<\/em> debuted on HBO Max in January, with the writer\/director continuing a successful relationship with Sarofsky. The Chicago-based production company once again delivered a music-driven title sequence, as it did so well on both Gunn\u2019s Guardians of the Galaxy<\/a> outings.<\/p>\n\n\n\n

To introduce the show starring John Cena as the Peacemaker character, Gunn conceived and filmed a choreographed dance routine with the entire cast, set to the track Do You Wanna Taste It<\/em> by Norwegian band Wig Wam<\/a>.  <\/p>\n\n\n

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In full Peacemaker costume, Cena leads an incongruous dance number with his co-stars, while the titles are given a typographic treatment distinctly reminiscent of 80s hair metal<\/a> bands. <\/p>\n\n\n\n

For Peacemaker<\/em>‘s main titles, the Sarofsky team handled typesetting, visual effects, and final compositing, with the font inspired by a deep dive into glam metal logos and concert posters.<\/p>\n\n\n\n

\u201cA lot of typography from that genre, while stunning visually, is nearly illegible,\u201d said creative lead Duarte Elvas \u201cAs title designers, legibility is essential. When we discovered New Zelek<\/a>, we were able to typeset it to do the job perfectly! It has the angular, geometric feel we were looking for, and the letterforms are clear and familiar enough that one can read the words effortlessly.\u201d<\/p>\n\n\n

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Executive creative director Erin Sarofsky added: \u201cDuarte was an all-star on this. He got to be very hands-on, and it shows with the precision and type mastery.” Studio credits for Peacemaker<\/em> also include producer Dylan Ptak and designer Chris Rodriguez.<\/p>\n\n\n\n

\u201cWe created a really cool treatment with a glowing outline,\u201d Sarofsky explained. \u201cThat look was painstakingly explored to match the set design and genre, and heighten legibility. It all looks so intentional and just as it should be, and that\u2019s because of the hours put into making it just so.\u201d<\/p>\n\n\n

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To complement the bold statements made by New Zelek in neon, Josefin Sans<\/a> is used in white for all secondary typography. Also worth noting, discriminating viewers will notice several moments in the dance sequence where the designers introduced subtle interactions between dancers and type.<\/p>\n\n\n

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As well as designing and setting type with Adobe Illustrator,<\/a> Sarofsky\u2019s main tool for look development, layouts, and animation is After Effects<\/a>.<\/p>\n\n\n\n

As with Gunn\u2019s other superhero action features, Sarofsky created custom title cards. For \u201cPeacemaker,\u201d this includes \u201cpreviously on\u201d and episode title cards to be used throughout the season. <\/p>\n\n\n

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\u201cFor this project, we developed some alternate approaches that we loved, that did not make the final,\u201d said managing director\/executive producer Steven Anderson. \u201cIt\u2019s yet another time where we are left wishing they could have used everything.\u201d<\/p>\n\n\n\n

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