{"id":1552,"date":"2009-08-10T18:39:12","date_gmt":"2009-08-10T18:39:12","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1552"},"modified":"2017-04-28T10:58:45","modified_gmt":"2017-04-28T09:58:45","slug":"dynamic-debut","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1552","title":{"rendered":"Dynamic debut"},"content":{"rendered":"<p>A new project for Zurich Connect sees Not to Scale director Chris Ketchell bring his characters from the world of stop-frame animation into 3D for the first time.<!--more--><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1559 lazyload\" title=\"NotToScaleZurich1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/NotToScaleZurich1.jpg?resize=600%2C561&#038;ssl=1\" alt=\"NotToScaleZurich1\" width=\"600\" height=\"561\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/NotToScaleZurich1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/NotToScaleZurich1.jpg?resize=342%2C320&amp;ssl=1 342w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/NotToScaleZurich1.jpg?resize=364%2C340&amp;ssl=1 364w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/561;\" \/><\/p>\n<p>The back-to-back spots, for the launch of Zurich\u2019s new online insurance service, are for Publicis London. The campaign is the start of a Europe-wide launch which will see Chris Ketchell\u2019s charming characters appear on screens everywhere in the UK, Italy and Spain in the coming months.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1558 lazyload\" title=\"ZC_51297_BKGD_1920x1080_30_06-(00161)\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00161.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ZC_51297_BKGD_1920x1080_30_06-(00161)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00161.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00161.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>The films centre on the entertaining double act of Blue &amp; Orange. Blue represents Zurich\u2019s premium nature and experience, Orange the new whipper-snapping surefooted and \u2018connected\u2019 side of the brand&#8217;s value. When the two colleagues come together there are generally fireworks of some sort,     with Orange wrecking Blue\u2019s presentations to make his point more dynamically.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1557 lazyload\" title=\"ZC_51297_BKGD_1920x1080_30_06-(00319)\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00319.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ZC_51297_BKGD_1920x1080_30_06-(00319)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00319.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00319.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1556 lazyload\" title=\"ZC_51297_BKGD_1920x1080_30_06-(00370)\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00370.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ZC_51297_BKGD_1920x1080_30_06-(00370)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00370.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00370.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>All animation was designed and completed at Not To Scale\u2019s Soho-based studio using XSI and After Effects. Ketchell\u2019s previous work includes the comic tale of an oblivious tourist \u201cCosa Racommanda Lei\u201d, a stop motion animation that was a hit at festivals, but these spots mark a new move into CG animation. Ketchell however has remained focused on retaining the inherent charm of stop frame by paying close attention to the movement and design of the characters and avoiding overly fluid animation.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1555 lazyload\" title=\"ZC_51297_BKGD_1920x1080_30_06-(00467)\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00467.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ZC_51297_BKGD_1920x1080_30_06-(00467)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00467.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00467.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>&#8220;We strived to create a look and feel for this campaign that is rooted in stop frame puppet animation,\u201d said the director. \u201cTo achieve this I felt it was important to place the same limitations on the 3D characters that we would encounter with real puppets. I used animators with stop motion backgrounds and my stop frame lighting director of many years to approach the ads from a similar perspective. We also worked really hard to create lighting and textures associated with traditional puppets. We&#8217;ll continue to develop this process to try and create the illusion of stop frame created solely in a 3D environment&#8221;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1554 lazyload\" title=\"ZC_51297_BKGD_1920x1080_30_06-(00691)\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00691.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ZC_51297_BKGD_1920x1080_30_06-(00691)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00691.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/08\/ZC_51297_BKGD_1920x1080_30_06-00691.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><a href=\"http:\/\/nottoscale.tv\/\" target=\"_blank\">See more by Not To Scale<\/a><\/p>\n<p>Watch <em>Cosa Racommanda Lei<\/em> on YouTube<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=vYZk1igPRZU[\/youtube]<\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<p><strong><\/p>\n<address>Metadata<\/address>\n<p><\/strong> <\/p>\n<address>Client: Zurich Connect<\/address>\n<address>Agency: Publicis London<\/address>\n<address>Director : Chris Ketchell<\/address>\n<address>Production Company: Not To Scale<br \/>\n<\/address>\n<address>Producer : Lottie Hope <\/address>\n<address>Coordinator: Duncan Gaman<\/address>\n<address>Animation : Gary Cureton, Dominic Griffiths, Maarten Heinstra<\/address>\n<address>Lighting\u00a0 : Jamie Franks <\/address>\n<address>Comping\u00a0 :\u00a0 Andrew Bayliss <\/address>\n<address>Modelling\u00a0 : Craig Maden <\/address>\n<address>Rigging :\u00a0 Maarten Heinstra<\/address>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n","protected":false},"excerpt":{"rendered":"<p>A new project for Zurich Connect sees Not to Scale director Chris Ketchell bring his characters from the world of stop-frame animation into 3D for the first time.<\/p>\n","protected":false},"author":129,"featured_media":1554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,7],"tags":[27,2940],"class_list":["post-1552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-projects","category-inspiration","tag-ad-spot","tag-animation-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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