{"id":1768,"date":"2009-09-25T18:13:09","date_gmt":"2009-09-25T18:13:09","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1768"},"modified":"2017-04-28T11:00:26","modified_gmt":"2017-04-28T10:00:26","slug":"fashion-circuit","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1768","title":{"rendered":"Fashion Circuit"},"content":{"rendered":"<p>Typhoon CP has created a film to represent the avant-garde and experimental designs of the Boudicca couture fashion house, with post work by UNIT<!--more--><\/p>\n<div id=\"attachment_1771\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-1771\" class=\"size-full wp-image-1771 lazyload\" title=\"bouddica1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"To produce a radically creative film showcasing the expression of couture fashion house Boudicca, Typhoon CP and UNIT created a visually stunning campaign\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><p id=\"caption-attachment-1771\" class=\"wp-caption-text\">To produce a radically creative film showcasing the expression of couture fashion house Boudicca, Typhoon CP and UNIT created a visually stunning campaign<\/p><\/div>\n<p>Typhoon CP pitched the idea for a film that could be used by Boudicca across all platforms &#8211; as an installation piece, viral email, website home page and so on. The film constructs a \u2018dress\u2019 around a revolving bare mannequin, growing and evolving out of nothing, with folds, strands, creepers and swirls enhanced by CGI.\u00a0 The final piece of animation turns the screen black allowing for the Boudicca Platform 13 and magpies\u00a0logos to emerge in white over the black frame.<\/p>\n<p>\u201cComing from an in-camera background I wanted to try and actually animate the construction,\u201d explained director Ben Bannister. \u201cThe obvious way to do this was to shoot it in reverse. We constructed the dress around the mannequin and then literally cut it back until we finally arrived back at the start &#8211; the bare naked mannequin.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1772 lazyload\" title=\"bouddica2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica2.jpg?resize=600%2C338&#038;ssl=1\" alt=\"bouddica2\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica2.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>The film was shot at 25p on a Sony F23 and used a motion control system called the Revolver, which works with conventional circular dolly track. Two Canon 5D Mk2 cameras were also mounted on the rig. \u00a0\u201cWe constructed a 21\u2019 diameter circle of track round the mannequin and keyframed a perfect move, from an opening static hold, with a gentle acceleration,\u201d continues Bannister. \u201cWe paced moves around the construction, decelerating to a longer hold at the end, allowing us to include a final piece of animation that turns the screen black [in preparation] for the Boudicca Platform 13 logo and the magpies to emerge in white over the black frame. As this final animation occurred while the camera was static the focus pulled forward, throwing the mannequin slightly out of focus.\u201d<\/p>\n<p>Bannister says using a motion control rig meant that the production team could move the camera and shoot multi-pass (each roughly of a 2 minute duration). \u201cIt also means that rather than shoot conventional stop frame animation, each pass could be shot live action, allowing us to control the animation transition in the edit rather than locking it to camera.\u201d<\/p>\n<p>\u201cIn the edit it also allowed us to include speed dynamics and easily lengthen and shorten the duration of the film, to accommodate the various media platforms which Boudicca hope to use the film for &#8211; clearly an installation piece can run a great deal longer than the home page of a website.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1773 lazyload\" title=\"bouddica3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica3.jpg?resize=600%2C338&#038;ssl=1\" alt=\"bouddica3\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/bouddica3.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Using a motion control rig also meant Typhoon could shoot a pass at the start, (for the full mannequin construction) and the end, (the bare mannequin) and place markers to help the post production 3D artists create the same space. \u201cThe physical measurements were straightforward &#8211; floor plan, mannequin centered to circle, fixed lens, focus shift etc.\u201d says Bannister. \u201cThese were included with the motion control move data which was exported from the rig.\u201d<\/p>\n<p>The plan to cut back the construction was fraught with difficulties. \u201cThe creepers, vines, shapes and structures that wrap around the mannequin had to be rigid enough, so that when we cut them back they did not move and therefore shake and vibrate between each pass,\u201d recalls the director.\u00a0 The set offered its own challenges, with the art department regularly clambering all over it as they cut back the construction.<\/p>\n<p>Once filming was completed, all of the various passes were composited together at UNIT using Nuke. Time was taken to embellish the final product, with particular focus on the pace and feel of the dress creation. UNIT\u2019s 3D department used Maya and PF Track to create an animated end sequence, which was then seamlessly integrated and developed into a final loop. Mannequin seams, set edges and rigging were then removed and finally an overall colour grade applied.<\/p>\n<div id=\"attachment_1774\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-1774\" class=\"size-full wp-image-1774 lazyload\" title=\"Boudicca-image\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/Boudicca-image.jpg?resize=600%2C450&#038;ssl=1\" alt=\"Using a motion control rig enabled each pass to be shot in live action which allowed control of the animation transition in edit and the speed dynamics and duration of the film could be lengthened and shortened, to accommodate the various media platforms Boudicca hopes to use the film for. \" width=\"600\" height=\"450\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/Boudicca-image.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/Boudicca-image.jpg?resize=427%2C320&amp;ssl=1 427w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/Boudicca-image.jpg?resize=453%2C340&amp;ssl=1 453w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><p id=\"caption-attachment-1774\" class=\"wp-caption-text\">Using a motion control rig enabled each pass to be shot in live action which allowed control of the animation transition in edit and the speed dynamics and duration of the film could be lengthened and shortened, to accommodate the various media platforms Boudicca hopes to use the film for. <\/p><\/div>\n<p><a title=\"Typhoon CP\" href=\"http:\/\/typhooncp.com\/\" target=\"_blank\">Visit Typhoon Creative Partnership<\/a><\/p>\n<p>See more by UNIT<\/p>\n<p><a title=\"- BOUDICCA - \" href=\"http:\/\/www.platform13.com\/\" target=\"_blank\">Visit Boudicca<\/a><\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<address><strong>Metadata<\/strong><\/address>\n<address>Title: Boudicca\u2019s Tornado<\/address>\n<address>Client: Boudicca<\/address>\n<address>Creative agency: Typhoon CP<\/address>\n<address>Production Company: Typhoon CP<\/address>\n<address>Director: Ben Bannister<\/address>\n<address>Producer: Jonathan Bannister<\/address>\n<address>Art director: Gail Smith<\/address>\n<address>Post production: UNIT<\/address>\n<address>Post Producer: Luke Todd<\/address>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n","protected":false},"excerpt":{"rendered":"<p>Typhoon CP has created a film to represent the avant-garde and experimental designs of the Boudicca couture fashion house, with post work by UNIT<\/p>\n","protected":false},"author":129,"featured_media":1771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,7],"tags":[2940,32,141,49,56,2939],"class_list":["post-1768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film-techniques","category-inspiration","tag-animation-projects","tag-compositing","tag-f23","tag-maya","tag-post-production","tag-vfx-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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