{"id":1789,"date":"2009-09-28T12:56:07","date_gmt":"2009-09-28T12:56:07","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1789"},"modified":"2017-04-28T10:56:53","modified_gmt":"2017-04-28T09:56:53","slug":"energy-matters","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1789","title":{"rendered":"Energy matters"},"content":{"rendered":"<p>Nexus directors Tom &amp; Mark have completed work on a new animated spot to promote The Energy Saving Trust.<!--more--><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1792 lazyload\" title=\"EST4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST4.jpg?resize=600%2C339&#038;ssl=1\" alt=\"EST4\" width=\"600\" height=\"339\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST4.jpg?resize=520%2C294&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/339;\" \/><\/p>\n<p>Created for agency Mother using the animation and production team at Nexus, the animated spot highlights the need for the consumer to save energy and money. It follows \u201cDave\u201d, a regular bloke doing his bit in a house that just won\u2019t co-operate.<\/p>\n<p>To achieve this Tom &amp; Mark created an iconic design scheme with likeable and easily recognisable characters, including a rubber duck, a quirky kettle, a friendly fridge and a freezer-dwelling penguin.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1794 lazyload\" title=\"EST2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST2.jpg?resize=600%2C337&#038;ssl=1\" alt=\"EST2\" width=\"600\" height=\"337\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST2.jpg?resize=520%2C292&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/> The aesthetic of Dave\u2019s world evolved from a minimal vector design style, which saw the team creating all the individual layers in 3D to achieve the look and feel of an animated relief.  The resulting animation transitions between the scenes in a very physical way that enables the characters and the environment to transform from room to room.  The overall effect, which is tactile and playful, keeps the scenes and narrative fresh for the duration of the spot.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1793 lazyload\" title=\"EST3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST3.jpg?resize=643%2C365&#038;ssl=1\" alt=\"EST3\" width=\"643\" height=\"365\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST3.jpg?w=643&amp;ssl=1 643w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST3.jpg?resize=520%2C295&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST3.jpg?resize=599%2C340&amp;ssl=1 599w\" data-sizes=\"(max-width: 643px) 100vw, 643px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 643px; --smush-placeholder-aspect-ratio: 643\/365;\" \/><\/p>\n<p>Directors Tom &amp; Mark said of the film: \u201cThere was something very satisfying about the way this world started to look with just the smallest amount of depth added to it. We decided to animate every single object in the film, which was no small task, and we&#8217;re happy with what we achieved.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1795 lazyload\" title=\"EST1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST1.jpg?resize=600%2C348&#038;ssl=1\" alt=\"EST1\" width=\"600\" height=\"348\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST1.jpg?resize=520%2C302&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST1.jpg?resize=586%2C340&amp;ssl=1 586w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/348;\" \/><\/p>\n<p>The Energy Saving Trust hopes that the spot will encourage people to make small changes in their daily routine and increase public awareness of the organisation, which provides impartial information and advice to the UK consumer.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1791 lazyload\" title=\"EST5\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST5.jpg?resize=600%2C332&#038;ssl=1\" alt=\"EST5\" width=\"600\" height=\"332\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST5.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/09\/EST5.jpg?resize=520%2C288&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/332;\" \/><\/p>\n<p><a href=\"http:\/\/nexusstudios.com\/\"> See more work by Nexus<\/a><\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<address><strong>Metadata<\/strong><\/address>\n<address>Title: Launch<\/address>\n<address>Client: Energy Saving Trust<\/address>\n<address><\/address>\n<address>Agency: Mother<\/address>\n<address>Creative Team: Ben Middleton and Stuart Outhwaite<\/address>\n<address>Agency Producer: Nicole Sloane at COI<\/address>\n<address><\/address>\n<address>Production Company: Nexus<\/address>\n<address>Director: Tom &amp; Mark<\/address>\n<address>Executive Producers: Julia Parfitt<\/address>\n<address>Producer: Melody Sylvester<\/address>\n<address>Project Lead: Ben Cowell, David Fleet, and Mark\u00a0Davies<\/address>\n<address>Animation:   Nexus<\/address>\n<address>Compositing: Nexus<\/address>\n<address>Sound Design:Factory<\/address>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n","protected":false},"excerpt":{"rendered":"<p>Nexus directors Tom &#038; Mark have completed work on a new animated spot to promote The Energy Saving Trust.<\/p>\n","protected":false},"author":129,"featured_media":1791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,7],"tags":[24,27,2940,32],"class_list":["post-1789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-projects","category-inspiration","tag-3d","tag-ad-spot","tag-animation-projects","tag-compositing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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