{"id":1805,"date":"2009-10-14T14:26:23","date_gmt":"2009-10-14T14:26:23","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1805"},"modified":"2017-04-28T10:56:53","modified_gmt":"2017-04-28T09:56:53","slug":"into-the-void","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1805","title":{"rendered":"Into the void"},"content":{"rendered":"<p><span style=\"font-family: 'Helvetica Neue', 'Times New Roman', 'Bitstream Charter', Times, serif; color: #333333;\">Champagne Valentine, a recent directorial signing for Nexus Productions, has created a beautifully realised, fully interactive website for <em>How It Is<\/em>, by renowned Polish artist Miroslaw Balka.<!--more--><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1809 lazyload\" title=\"HOWITIS_ONE\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_ONE.jpg?resize=600%2C448&#038;ssl=1\" alt=\"HOWITIS_ONE\" width=\"600\" height=\"448\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_ONE.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_ONE.jpg?resize=429%2C320&amp;ssl=1 429w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_ONE.jpg?resize=455%2C340&amp;ssl=1 455w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/448;\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-family: 'Helvetica Neue', 'Times New Roman', 'Bitstream Charter', Times, serif; color: #333333;\"><em>How It Is<\/em> is the the tenth commission in The Unilever Series for the Turbine Hall at Tate Modern in London.<\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-family: 'Helvetica Neue';\"><span style=\"font-size: 10pt;\">Working in close collaboration with the Tate and Balka himself, Champagne Valentine designed the site to allow the online visitor to experience the concerns of the work via a 3D interface.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-family: 'Helvetica Neue';\"><span style=\"font-size: 10pt;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1806 lazyload\" title=\"HOWITIS_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_2.jpg?resize=600%2C445&#038;ssl=1\" alt=\"HOWITIS_2\" width=\"600\" height=\"445\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_2.jpg?resize=431%2C320&amp;ssl=1 431w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_2.jpg?resize=458%2C340&amp;ssl=1 458w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/445;\" \/><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-family: 'Helvetica Neue';\"><span style=\"font-size: 10pt;\">By exploring a series of dark and abstract spaces, mirroring the vast black void Balka has constructed in the Turbine Hall, the visitor encounters visions and sounds inspired by notes made by the artist, with these notes themselves suspended in the darkness. Alsocleverly integrated\u00a0throughout the site are \u00a0films of Balka, explaining and describing the work and its inspiration.<br \/>\n<\/span><\/span><\/span><\/span><span style=\"font-family: Arial;\"><span style=\"font-size: 12pt;\"><br \/>\n<\/span><\/span><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-family: 'Helvetica Neue';\"><span style=\"font-size: 10pt;\">Demonstrating both a keen understanding of interactive\u00a0multimedia formats and artistic flair, the Champagne Valentine <em>How It Is <\/em>site combines Flash and Papervision3D technologies to create the essence of darkness, using complex shading algorithms to give the user the experience of an infinite landscape of audio and visual content.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-family: 'Helvetica Neue';\"><span style=\"font-size: 10pt;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1807 lazyload\" title=\"HOWITIS_3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_3.jpg?resize=600%2C446&#038;ssl=1\" alt=\"HOWITIS_3\" width=\"600\" height=\"446\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_3.jpg?resize=430%2C320&amp;ssl=1 430w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_3.jpg?resize=457%2C340&amp;ssl=1 457w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/446;\" \/><\/p>\n<p><\/span><\/span><span style=\"font-size: 10pt;\"><span style=\"font-family: Arial;\">Champagne Valentine also developed a How It Is iPhone application, which will shortly be available at Apple\u2019s iTunes store. Based on the website\u2019s design the app again offers the user the opportunity to explore a 3D world, this time via a custom made \u2018thumbpad\u2019 joystick and the Unity 3D engine. A special component of the app is the location based gameplay, which launches a new level of experience when users are detected, using the phone\u2019s GPS system, in the physical vicinity of the Tate Modern gallery.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-size: 10pt;\"><span style=\"font-family: Arial;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1808 lazyload\" title=\"HOWITIS_Main\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_Main.jpg?resize=600%2C444&#038;ssl=1\" alt=\"HOWITIS_Main\" width=\"600\" height=\"444\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_Main.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_Main.jpg?resize=432%2C320&amp;ssl=1 432w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/HOWITIS_Main.jpg?resize=459%2C340&amp;ssl=1 459w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/444;\" \/><br \/>\n<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-size: 10pt;\"><span style=\"font-family: Arial;\"><span style=\"color: #333333;\"><span style=\"font-size: x-small;\"><span style=\"font-size: 10pt;\"><span style=\"font-family: 'Helvetica Neue';\"><strong>Explore the <em>How It Is<\/em> site<\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: 'Helvetica Neue', 'Times New Roman', 'Bitstream Charter', Times, serif; color: #333333;\"><strong><a href=\"http:\/\/nexusstudios.com\/\" target=\"_blank\">Explore Nexus Productions<\/a><\/strong><\/span><\/p>\n<address>Metadata<\/address>\n<address><\/address>\n<address>Title: How It Is<\/address>\n<address>Site by: Champagne Valentine<\/address>\n<address>Production Company: Nexus Productions<\/address>\n<address>Exec. Producer: Cedric Gairard<\/address>\n<address>Producer: Luke Youngman<\/address>\n<address>Programming: Dominic Graefen @ Random<\/address>\n<address>iPhone App Development: Mike Pelletier<\/address>\n<address>Sound: Luke Ilett<\/address>\n<address>Voices: Sara Kewly, Luke Youngman<\/address>\n<address>Voice Record: Brains &amp; Hunch<\/address>\n<address>Engineer: Chris Branch<\/address>\n<address>At Tate: <\/address>\n<address>Exhibitions Editor: Kirstie Beaven<\/address>\n<address>Head of Tate Online: John Stack<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Champagne Valentine, a recent directorial signing for Nexus Productions, has created a beautifully realised, fully interactive website for How It Is, by renowned Polish artist Miroslaw Balka.<\/p>\n","protected":false},"author":129,"featured_media":1806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,2858,69],"tags":[146,39,142,2949,143,145],"class_list":["post-1805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-interactive-web-experiential-and-augmented-reality-projects","category-web-design","tag-art-installation","tag-flash","tag-interactive-web","tag-iphone","tag-papervision3d","tag-unity-3d"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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