{"id":1828,"date":"2009-10-19T14:08:46","date_gmt":"2009-10-19T14:08:46","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1828"},"modified":"2011-09-19T10:04:25","modified_gmt":"2011-09-19T09:04:25","slug":"garbage-man","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1828","title":{"rendered":"Garbage man"},"content":{"rendered":"<p>A campaign for the French Environmental Agency (Ademe), features a \u2018rubbish\u2019 monster created by MPC, which follows people around as they go about their daily routine.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1834 lazyload\" title=\"Ademe_Compost_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_2.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Ademe_Compost_2\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_2.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Directed by the award-winning Brett Foraker, the 3 x 30 second commercials; \u2018Supermarket,\u2019 \u2018Compost\u2019 and \u2018Office\u2019 were produced by Julie Mathiot at DDB Paris and Jerome Denis at Wanda Productions.\u00a0 MPC was involved from the outset; completing concept artwork, early look development and ultimately designing the final CG rubbish monsters.<\/p>\n<p>The monsters represent the huge amount of rubbish produced each year by the average French citizen, and illustrate how, by making the right decisions, their output can be significantly reduced.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1832 lazyload\" title=\"Ademe_Office_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_2.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Ademe_Office_2\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_2.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/> MPC concept artists Andrew Brooks, Charlotte Tyson and Andrei Ryabovichev, under the direction of Brett Foraker, carried out the design and look of the monster.\u00a0 MPC\u2019s Art Department carefully developed the character\u2019s facial features and body to allow for complete freedom of movements during the animation process. Once the concept was signed off, MPC\u2019s 3D team lead by VFX Supervisors Vicky Osborn and Dean Robinson started modelling and texturing over a hundred photorealistic CG rubbish elements that would form the body.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1833 lazyload\" title=\"Ademe_Office_1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Ademe_Office_1\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Office_1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>One of the main challenges for the 3D team was integrating the rubbish within the monster in a fully dynamic way.\u00a0 To achieve this, the team opted to create a fur-based under-mesh in Maya combined with custom mel scripts to attach the rubbish to the individual hairs. This approach allowed the garbage to react naturally as the monster moved around its environment. \u00a0\u2028\u2028<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1835 lazyload\" title=\"Ademe_Compost_1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Ademe_Compost_1\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Compost_1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Michael Gregory and Alex Harding led the 2D team responsible for seamlessly compositing the monster within the live-action world and achieving total realistic integration, while\u2028George K added a master grade to the 16mm film.\u2028\u2028<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1831 lazyload\" title=\"Ademe_Supermarket_1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Supermarket_1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Ademe_Supermarket_1\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Supermarket_1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Ademe_Supermarket_1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><a title=\"The Moving Picture Company\" href=\"http:\/\/www.moving-picture.com\" target=\"_blank\">See more by MPC<\/a><\/p>\n<address><span style=\"font-style: normal;\">See more work by Brett Foraker at RSA<\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<p><\/span><\/address>\n<address><\/address>\n<address>Metadata<\/address>\n<address> <\/address>\n<address>Format: 3 x 30 second commercials (TV)<\/address>\n<address>Titles:\u00a0 \u2018Supermarket,\u2019 \u2018Compost\u2019 and \u2018Office\u2019<\/address>\n<address> <\/address>\n<address>Director: Brett Foraker \u2028<\/address>\n<address>Agency: DDB Paris \u2028<\/address>\n<address>Agency Producer: Julie Mathiod \u2028<\/address>\n<address>Creative: Volker Gerh, Rodolphe Hirsch\u2028<\/address>\n<address>DoP: Marcel Zyskind \u2028<\/address>\n<address> <\/address>\n<address>Production Company: Wanda Productions \u2028<\/address>\n<address>Executive Producer: Jerome Denis \u2028<\/address>\n<address>Editor: Adam Rudd @ Final Cut \u2028\u2028<\/address>\n<address> <\/address>\n<address>Post Production Company: MPC\u2028<\/address>\n<address>Post Producer: Jay Lichtman\u2028<\/address>\n<address>VFX Supervisors: Michael Gregory, Vicky Osborn and Dean Robinson\u2028<\/address>\n<address>3D VFX Team: James Bailey, Anthony Bloor, Jason Brown, Daniel Elliot, Carsten Keller, Marco Kowalik, Vicky Osborn, Simon Payne, Dean Robinson, Wayne Simmons, Roman Vrbovsky, Grant Walker, Ben Wiggs\u2028<\/address>\n<address>2D VFX Team: Steve Davis, Michael Gregory, Alex Harding, Alasdair McNeil\u2028Concept: Andrew Brooks, Charlotte Tyson and Andrey Ryabovichev\u2028<\/address>\n<address>Telecine: George K<\/address>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>A campaign for the French Environmental Agency (Ademe), features a \u2018rubbish\u2019 monster created by MPC, which follows people around as they go about their daily routine.<\/p>\n","protected":false},"author":129,"featured_media":1831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,68],"tags":[27,49,148,2939],"class_list":["post-1828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-vfx-projects","tag-ad-spot","tag-maya","tag-rd","tag-vfx-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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