{"id":1909,"date":"2009-10-27T13:31:30","date_gmt":"2009-10-27T13:31:30","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=1909"},"modified":"2017-04-28T10:56:53","modified_gmt":"2017-04-28T09:56:53","slug":"pushing-pixels","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=1909","title":{"rendered":"Pushing pixels"},"content":{"rendered":"<p>Smith &amp; Foulkes, the Nexus directing duo, create a nice little spot for the first web-connected home printer from HP<!--more--><\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-1919 aligncenter lazyload\" title=\"Nexus2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus21.jpg?resize=382%2C217&#038;ssl=1\" alt=\"Nexus2\" width=\"382\" height=\"217\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 382px; --smush-placeholder-aspect-ratio: 382\/217;\" \/><\/p>\n<p>Taking a technicolour journey on the Web to dramatise the collision of Internet meeting paper, Smith &amp; Foulkes created a landscape which cleverly illustrates the digital to print connection that \u00a0the HP printer offers.<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-1923 aligncenter lazyload\" title=\"Nexus7\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus71.jpg?resize=382%2C200&#038;ssl=1\" alt=\"Nexus7\" width=\"382\" height=\"200\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 382px; --smush-placeholder-aspect-ratio: 382\/200;\" \/><\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-1918 aligncenter lazyload\" title=\"Nexus1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus11.jpg?resize=385%2C215&#038;ssl=1\" alt=\"Nexus1\" width=\"385\" height=\"215\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 385px; --smush-placeholder-aspect-ratio: 385\/215;\" \/><\/p>\n<p>Working with Goodby, Silverstein &amp; Partners, Smith &amp; Foulkes inject the spot with their usual sense of fun and character.\u00a0The duo explained that the challenge was \u201cto invent a landscape that could exist in two completely different renders then find a satisfying way to blend from one into the other. The lighting and rendering team had a field day with this.&#8221;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1924 lazyload\" title=\"Nexus8\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus81.jpg?resize=383%2C214&#038;ssl=1\" alt=\"Nexus8\" width=\"383\" height=\"214\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 383px; --smush-placeholder-aspect-ratio: 383\/214;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1920 lazyload\" title=\"Nexus3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus31.jpg?resize=383%2C212&#038;ssl=1\" alt=\"Nexus3\" width=\"383\" height=\"212\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 383px; --smush-placeholder-aspect-ratio: 383\/212;\" \/><\/p>\n<p>The journey ends by seamlessly transforming into a physical map print-out of the location, completing the transformation from a digital world to paper reality.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1922 lazyload\" title=\"Nexus6\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus61.jpg?resize=383%2C218&#038;ssl=1\" alt=\"Nexus6\" width=\"383\" height=\"218\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 383px; --smush-placeholder-aspect-ratio: 383\/218;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-1921 lazyload\" title=\"Nexus5\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/10\/Nexus51.jpg?resize=384%2C217&#038;ssl=1\" alt=\"Nexus5\" width=\"384\" height=\"217\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 384px; --smush-placeholder-aspect-ratio: 384\/217;\" \/><\/p>\n<p><a title=\"Nexus Productions\" href=\"http:\/\/nexusstudios.com\/\" target=\"_blank\">See more by Nexus<\/a><\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<p><em><strong> Metadata:<\/strong><\/em><\/p>\n<address>Title: Google Maps<\/address>\n<address>Client: HP<\/address>\n<address>Product: HP Photosmart Premium with TouchSmart Web<\/address>\n<address><\/address>\n<address><span style=\"font-style: normal;\">A<em>gency: Goodby, Silverstein &amp; Partners<\/em><\/span><\/address>\n<address>Co-Chairman, Partner: Rich Silverstein<\/address>\n<address>Creative Director, Partner: Steve Simpson<\/address>\n<address>Associate Creative Directors: John Park &amp; Brian Gunderson<\/address>\n<address>Executive Producer: Josh Reynolds<\/address>\n<address>Producer: Rachel Seitel<\/address>\n<address><\/address>\n<address><span style=\"font-style: normal;\">P<em>roduction Company: Nexus<\/em><\/span><\/address>\n<address>Director: Smith &amp; Foulkes <\/address>\n<address>Executive Producers: Charlotte Bavasso &amp; Chris O&#8217;Reilly<\/address>\n<address>Head of Production: Julia Parfitt<\/address>\n<address>Producer: Melody Sylvester<\/address>\n<address>Production Manager: Jo Bierton \/ Nathalie LeBerre <\/address>\n<address>Project Lead: Ben Cowell<\/address>\n<address>Animation: Nexus<\/address>\n<address><span style=\"font-style: normal;\">D<em>irector of Photography: Mark Emberton<\/em><\/span><\/address>\n<address><span style=\"font-style: normal;\">P<em>ost Production \/ Grade: Time Based Arts<\/em><\/span><\/address>\n<address><span style=\"font-style: normal;\">S<em>ound Mix: 750MPH<\/em><\/span><\/address>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n","protected":false},"excerpt":{"rendered":"<p>Smith &amp; Foulkes, the Nexus directing duo, create a nice little spot for the first web-connected home printer from HP<\/p>\n","protected":false},"author":129,"featured_media":1911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,50],"tags":[27,2940,156,161,2941,162],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-motion-graphics-projects","tag-ad-spot","tag-animation-projects","tag-art","tag-hp","tag-motion-graphics-projects","tag-printer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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