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<\/p>\nPrime Focus has completed the post work on a promo inspired by Alice in Wonderland for Robbie Williams\u2019 latest single, You Know Me<\/p>\n
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Directed by Diamond Dogs for HSI London, the promo, which also references the Royal Ballet’s interpretation of the Beatrix Potter stories, includes several VFX-heavy shots which were worked on by the team at Prime Focus in London.
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\u201cThis was one of the most fun jobs I\u2019ve been involved with,\u201d said Flame op James Adamson, who also attended the shoot. \u201cThe singing frogs on the lily pad shot was great to work on. I literally used every bit of Flame – warping tools, plug-ins, we put reflections in, there was the comping element, colour correction, making their eyes blink and I also had to sync their mouths up with the song. It was a slightly comedic shot but it works really well.\u201d<\/p>\n
![\"FrogsFriends\"](\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/FrogsFriends.jpg?resize=600%2C269&ssl=1\" "\\"FrogsFriends\\"")
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\u201cThere were some highly technical shots for example when Robbie effortlessly jumps up onto the banqueting table,\u201d adds Adamson. \u201cFor this, he was being held by two guys and lifted onto the table. They shot me a clean plate with no one in it and then we had the guys in blue suits lift Robbie onto the table. I had to strip the blue guys out, re-time Robbie, put the new table in so there was no disturbance when he landed, and add a fake shadow then put a camera move on it.\u201d<\/p>\n
![\"ROBBIE_030\"](\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ROBBIE_030.jpg?resize=600%2C259&ssl=1\" "\\"ROBBIE_030\\"")
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![\"ROBBIE_110\"](\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ROBBIE_110.jpg?resize=600%2C267&ssl=1\" "\\"ROBBIE_110\\"")
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Prime Focus colourist Tom Russell graded the video. \u201cIt’s always great to be involved in a Robbie Williams project and this one more so than most because of the ideas behind it,\u201d he said. \u201cMy job in the grade was principally to blend the various elements of live action, fantasy and animation into a unified whole. In order to achieve this I preformed the initial grade at the film transfer stage using a Pogle Platinum colour corrector and a Spirit Datacine, and transferred to HD 444. Once the edit was approved and the job onlined I imported the project as a dpx sequence into one of our Baselight suites. The extra power of the Baselight allowed me to key and track the rabbits fur and separate it from Robbie\u2019s face, allowing for a smoother more unified \u2018fluffy bunny\u2019 look to be achieved.\u201d
\n![\"RabbitRobbie\"](\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/RabbitRobbie.jpg?resize=600%2C276&ssl=1\" "\\"RabbitRobbie\\"")
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