{"id":2060,"date":"2009-11-13T18:55:09","date_gmt":"2009-11-13T18:55:09","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=2060"},"modified":"2011-01-11T22:21:54","modified_gmt":"2011-01-11T22:21:54","slug":"cross-cultural-collaboration","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=2060","title":{"rendered":"Cross-cultural collaboration"},"content":{"rendered":"<p>London-based studio Not To Scale has signed up\u00a0Punga, a team with a steadily growing creative reputation, to bring a fresh perspective to quirky character animation and design<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2063 lazyload\" title=\"punga-01sm\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-01sm.jpg?resize=600%2C453&#038;ssl=1\" alt=\"punga-01sm\" width=\"600\" height=\"453\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-01sm.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-01sm.jpg?resize=424%2C320&amp;ssl=1 424w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-01sm.jpg?resize=450%2C340&amp;ssl=1 450w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/453;\" \/><\/p>\n<p>Having studied Graphic Design and Film Direction, Tomi first worked as an Art Director for Ogilvy in Buenos Aires. Following this he was one of the creators of the artist collective \u201cDoma\u201d, one of the most innovative and revolutionary groups in Buenos Aires, well known for an immersion in the street art world and bringing colour and life to the walls of Buenos Aires.<\/p>\n<p>After a couple of years with Doma, Tomi decided to move on and follow his own path, forming Punga with Patricio Brusati. Chosen by\u00a0MTV, VH1, Nickelodeon, AXN and Animax to develop numerous channel packages, he made a name for himself and the studio, which is now recognized as one of the most innovative and creative Latin-American animation studios operating today.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2062 lazyload\" title=\"punga-02sm\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-02sm.jpg?resize=600%2C341&#038;ssl=1\" alt=\"punga-02sm\" width=\"600\" height=\"341\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-02sm.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-02sm.jpg?resize=520%2C296&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/punga-02sm.jpg?resize=598%2C340&amp;ssl=1 598w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/341;\" \/><\/p>\n<p>The idea of \u2018telling a good story\u2019 has always been present in Punga\u2019s work, and it\u2019s to develop that side of their work further that Not To Scale teams up with the collective.<\/p>\n<p><a href=\"http:\/\/nottoscale.tv\/\" target=\"_blank\">View work by Not To Scale directors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not To Scale has signed up character animation and design team Punga<\/p>\n","protected":false},"author":129,"featured_media":2062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,5],"tags":[27,186,21],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-news","category-exposure-news","tag-ad-spot","tag-character-animation","tag-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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