{"id":2126,"date":"2009-11-20T09:29:42","date_gmt":"2009-11-20T09:29:42","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=2126"},"modified":"2017-04-28T10:56:56","modified_gmt":"2017-04-28T09:56:56","slug":"metamorphic-music","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=2126","title":{"rendered":"Metamorphic music"},"content":{"rendered":"<p>Ingenuity Engine\u2019s futuristic music promo for \u2018I Can Transform Ya\u2019, features singer Chris Brown, producer Swizz Beatz and rapper Lil Wayne as they deconstruct and shapeshift into sports cars, armoured tanks, helicopters and other objects.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya004.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2132 lazyload\" title=\"ievfxtransformya004\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya004.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ievfxtransformya004\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya004.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya004.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The promo opens with a jet-black sports car weaving across the screen. It morphs into Chris Brown, armed with a can of spray paint and tagging the name of the title track on the wall. Set against an entirely all-white backdrop, the clip highlights Brown\u2019s dance moves, which he performs alongside a ninja-outfitted crew.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2131 lazyload\" title=\"ievfxtransformya003\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya003.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ievfxtransformya003\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya003.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya003.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>The vfx-intensive and hyper-stylised video was directed by Joseph Kahn, a longstanding collaborator with Ingenuity Engine. The ability to work in \u2018short hand\u2019 with the director, along with the nimbleness and multi-disciplinary make-up of its team, enabled Ingenuity Engine to complete the music video with a team of 10 in a week-and-a-half from start to finish.<\/p>\n<div id=\"attachment_2134\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-2134\" class=\"size-full wp-image-2134 lazyload\" title=\"SCREEN1_3dsmax\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN1_3dsmax.jpg?resize=600%2C396&#038;ssl=1\" alt=\"Ingenuity Engine created the VFX-intensive and hyper-stylised world using Autodesk 3ds Max for 3D modeling,\" width=\"600\" height=\"396\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN1_3dsmax.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN1_3dsmax.jpg?resize=485%2C320&amp;ssl=1 485w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN1_3dsmax.jpg?resize=515%2C340&amp;ssl=1 515w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/396;\" \/><p id=\"caption-attachment-2134\" class=\"wp-caption-text\">Ingenuity Engine created the VFX-intensive and hyper-stylised world using Autodesk 3ds Max for 3D modeling,<\/p><\/div>\n<p>Ingenuity Engine contributed numerous signature effects, including shape-shifting Brown and company into tanks, motorcycles and other fantasy toys, which the team modelled and animated by hand in 3ds Max, building a particle system comprised of engine parts to fill the interiors of the various vehicles.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2139 lazyload\" title=\"Screen3_3dsmax\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/Screen3_3dsmax.jpg?resize=600%2C394&#038;ssl=1\" alt=\"Screen3_3dsmax\" width=\"600\" height=\"394\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/Screen3_3dsmax.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/Screen3_3dsmax.jpg?resize=487%2C320&amp;ssl=1 487w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/Screen3_3dsmax.jpg?resize=518%2C340&amp;ssl=1 518w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/394;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2130 lazyload\" title=\"ievfxtransformya001\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya001.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ievfxtransformya001\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya001.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya001.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Ingenuity Engine also custom developed a transition effect in which the performers morph into clusters of CGI ribbons, and contributed CG extensions to a robot-enhanced suit worn by a voluptuous biker babe.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2140 lazyload\" title=\"SCREEN4a\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4a.jpg?resize=600%2C535&#038;ssl=1\" alt=\"SCREEN4a\" width=\"600\" height=\"535\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4a.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4a.jpg?resize=359%2C320&amp;ssl=1 359w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4a.jpg?resize=381%2C340&amp;ssl=1 381w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/535;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2141 lazyload\" title=\"SCREEN4b\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4b.jpg?resize=600%2C597&#038;ssl=1\" alt=\"SCREEN4b\" width=\"600\" height=\"597\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4b.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4b.jpg?resize=160%2C160&amp;ssl=1 160w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4b.jpg?resize=322%2C320&amp;ssl=1 322w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN4b.jpg?resize=342%2C340&amp;ssl=1 342w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/597;\" \/><\/p>\n<p>\u201cThe music video production industry today requires a creative team to be agile because our turnaround times are shrinking down to mere days,\u201d said David Lebensfeld, Ingenuity Engine founder and lead artist. \u201cBut we\u2019re still held to high creative standards to produce engaging content that can live across MTV, YouTube and mobile devices. Fortunately, because we do a large volume of visual effects work for commercials, we\u2019re able to apply those production-proven workflows to our music video projects. We\u2019ve also culled together a very well rounded team that aren\u2019t just 3D artists, but equally skilled compositors, animators and motion graphics artists.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2135 lazyload\" title=\"SCREEN2a\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2a.jpg?resize=600%2C445&#038;ssl=1\" alt=\"SCREEN2a\" width=\"600\" height=\"445\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2a.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2a.jpg?resize=431%2C320&amp;ssl=1 431w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2a.jpg?resize=458%2C340&amp;ssl=1 458w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/445;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2136 lazyload\" title=\"SCREEN2b\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2b.jpg?resize=600%2C445&#038;ssl=1\" alt=\"SCREEN2b\" width=\"600\" height=\"445\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2b.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2b.jpg?resize=431%2C320&amp;ssl=1 431w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2b.jpg?resize=458%2C340&amp;ssl=1 458w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/445;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2137 lazyload\" title=\"SCREEN2c\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2c.jpg?resize=600%2C436&#038;ssl=1\" alt=\"SCREEN2c\" width=\"600\" height=\"436\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2c.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2c.jpg?resize=440%2C320&amp;ssl=1 440w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2c.jpg?resize=468%2C340&amp;ssl=1 468w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/436;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2138 lazyload\" title=\"SCREEN2d\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2d.jpg?resize=600%2C439&#038;ssl=1\" alt=\"SCREEN2d\" width=\"600\" height=\"439\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2d.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2d.jpg?resize=437%2C320&amp;ssl=1 437w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/SCREEN2d.jpg?resize=465%2C340&amp;ssl=1 465w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/439;\" \/><br \/>\nIngenuity Engine used a software pipeline consisting of Autodesk 3ds max for 3D modeling, Prime Focus Software\u2019s Krakatoa for particle rendering, with all compositing done in Nuke from the Foundry.<\/p>\n<p>In its first hour of release, the \u2018I Can Transform Ya\u2019 music video was downloaded over 500 times and went on to be viewed over 750,000 times.<\/p>\n<p>Ingenuity Engine and Joseph Kahn have also worked together on the Chris Brown music videos \u2018Crawl\u2019 and \u2018Forever\u2019, as well as numerous television commercial projects.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2133 lazyload\" title=\"ievfxtransformya007\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya007.jpg?resize=600%2C338&#038;ssl=1\" alt=\"ievfxtransformya007\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya007.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/11\/ievfxtransformya007.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><a title=\"Ingenuity Engine\" href=\"http:\/\/ingenuitystudios.com\/\" target=\"_blank\">See more work by Ingenuity Engine<\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<address><strong>Metadata<\/strong><\/address>\n<address>Title: \u201cI Can Transform Ya\u201d <\/address>\n<address>Artist: Chris Brown<\/address>\n<address>Label: Jive Records<\/address>\n<address><\/address>\n<address>Director: Joseph Kahn<\/address>\n<address>Production Company: HSI Productions<\/address>\n<address>Producer: MaryAnn Tanedo<\/address>\n<address><\/address>\n<address>Editor: Joseph Kahn<\/address>\n<address><\/address>\n<address>Visual Effects Company: Ingenuity Engine \/ Hollywood, CA<\/address>\n<address>Visual Effects Supervisor: David Lebensfeld<\/address>\n<address>Visual Effects Executive Producer: Matthew Poliquin<\/address>\n<address>VFX coordinator: Michael Lebensfeld<\/address>\n<address>Lead CG: Grant Miller<\/address>\n<address>Lead Compositor: Nicholas Sorenson<\/address>\n<address>CG Artist: Kris Cabrera<\/address>\n<address>Compositor: Daniel Raschko<\/address>\n<address>CG Artist: Tom Wilson<\/address>\n<address>Animator: AJ Gillespie<\/address>\n<address>Junior Compositor: Travis Button<\/address>\n<address>Junior Compositor: Kyle Andal<\/address>\n<address>Junior Compositor: Gerard Andal<\/address>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>Ingenuity Engine\u2019s futuristic music promo for \u2018I Can Transform Ya\u2019, features singer Chris Brown, producer Swizz Beatz and rapper Lil Wayne as they deconstruct and shapeshift into sports cars, armoured tanks, helicopters and other&#46;&#46;&#46;<\/p>\n","protected":false},"author":129,"featured_media":2130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,68],"tags":[119,29,192,51,2950,191,2939],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-vfx-projects","tag-3ds-max","tag-autodesk","tag-krakatoa","tag-music","tag-nuke","tag-prime-focus-software","tag-vfx-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metamorphic music - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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