{"id":2204,"date":"2009-11-27T18:56:25","date_gmt":"2009-11-27T18:56:25","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=2204"},"modified":"2017-04-28T11:00:33","modified_gmt":"2017-04-28T10:00:33","slug":"royal-rivals","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=2204","title":{"rendered":"Royal rivals"},"content":{"rendered":"

th1ng director, Run Wrake, has animated a majestic TV spot for Wieden + Kennedy and The Guardian<\/em> and The Observer <\/em>newspapers<\/p>\n

\"01_RW_THE_GUARDIAN_DRAWN_FHA_ANI\"
\nThe production promotes a two-part weekend give-away Kings and Queens guide in the papers and features comically warring and highly stylised animated versions of Henry VIII and Queen Victoria. The two sovereigns try to outdo each other with Victoria\u2019s boast of having the longest reign and Henry\u2019s comeback of \u2018I started my own church\u2019.<\/p>\n

\"02_RW_THE_GUARDIAN_DRAWN_FHA_ANI\"<\/p>\n

th1ng\u2019s brief was to bring the guide\u2019s original illustrations to life through Monty Python-style animation. Run Wrake was given some of the guide\u2019s original artwork, illustrated by The Guardian<\/em>\u2019s Martin Rowson. The director then added comical character to the figures and animating them in the required style. He also designed the simple background and the created the end frame layout using an old manuscript image. Everything was completed in-house at th1ng using After Effects.<\/p>\n

\"03_RW_THE_GUARDIAN_DRAWN_FHA_ANI\"<\/p>\n

See more work by th1ng<\/a><\/p>\n

Visit th1ng<\/a><\/p>\n

See more about the The Guardian<\/em> and The Observer <\/em>newspapers<\/a><\/p>\n

\n

Metadata<\/strong>
\nTitle: \u2018Bragging\u2019 (1 x 10\u201d TVC)
\nCreative Agency: Weiden and Kennedy
\nCreatives: Rob Burleigh (CW), Ben Terrett (AD)
\nAgency Producer: Gill Oglethorpe
\nProduction Company: th1ng
\nDirector: Run Wrake
\nProd Co Producer: Lisa Hill
\nPost Production: th1ng
\nEditor: th1ng
\nAudio: Wave<\/address>\n

\n","protected":false},"excerpt":{"rendered":"

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