{"id":2518,"date":"2009-12-01T18:42:29","date_gmt":"2009-12-01T18:42:29","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=2518"},"modified":"2009-12-17T11:58:55","modified_gmt":"2009-12-17T11:58:55","slug":"hall-of-games","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=2518","title":{"rendered":"Hall of games"},"content":{"rendered":"<p>As part of a rebranding campaign for Cablevision\u2019s MSG Network,\u00a0Troika has developed game packages for US sports broadcasts of the NHL\u2019s New York Rangers and the NBA\u2019s New York Knicks games, as well as a full-scale on-air brand identity and show packages for seven original MSG Varsity series<!--more--><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2527 lazyload\" title=\"NYKOpenResolve\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYKOpenResolve.jpg?resize=600%2C338&#038;ssl=1\" alt=\"NYKOpenResolve\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYKOpenResolve.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYKOpenResolve.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/>Under the creative direction of Gilbert Haslam, Troika gave MSG\u2019s Knicks and Rangers game packages a signature look that elevated the production value, added energy and pace and established the new creative standards for all the game elements. The new identity takes inspiration from the architecture of the Madison Square Garden arena in New York City.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2520 lazyload\" title=\"07\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/07.jpg?resize=600%2C338&#038;ssl=1\" alt=\"07\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/07.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/07.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Graphic elements throughout the package include abstractions of the arena\u2019s cable-suspended roof, its most recognisable architectural feature along with authentic textures and materials that embody the grit and authenticity of New York City. NY Knicks and Rangers team colours were infused into their respective packages to allow MSG to take ownership of team telecasts.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2528 lazyload\" title=\"NYRGameNight01a\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYRGameNight01a.jpg?resize=600%2C338&#038;ssl=1\" alt=\"NYRGameNight01a\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYRGameNight01a.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/NYRGameNight01a.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Troika delivered a robust graphics package system for MSG, including game opens, logo animations, team match-ups, and game insert graphic systems (scoreboards, score straps, lower thirds, etc.). All told, a team of around a dozen at Troika worked on the project over the course of three months, using software tools Maxon Cinema 4D and Adobe After Effects.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2522 lazyload\" title=\"knicksshield\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/knicksshield.jpg?resize=600%2C338&#038;ssl=1\" alt=\"knicksshield\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/knicksshield.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/knicksshield.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Troika was also hired to brand MSG Varsity, Cablevision\u2019s new 24\/7 \u2018high school\u2019 television network. Troika gave MSG Varsity a full-scale on-air brand identity and show packages for seven original MSG Varsity series.\u00a0MSG Varsity\u2019s package included hero logo animations, ID and promo campaigns, navigation menus for sports broadcasts, various bugs and tags, and show packaging for seven original shows. MSG Varsity is a first-of-its-kind multi-platform suite of services comprising a 24\/7 television network, a comprehensive online presence and interactive services, all dedicated to high school sports, academics, and activities happening throughout the New York tri-state area.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2523 lazyload\" title=\"MSGVDESIGNOVERVIEW9\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW9.jpg?resize=600%2C338&#038;ssl=1\" alt=\"MSGVDESIGNOVERVIEW9\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW9.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW9.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Troika Creative Director Reid Thompson and Art Director Stan Lim directed a one-day live-action shoot using the RED One camera to capture real students and student athletes in their environment. Troika lead animator and photographer Mark McConnell was also on set shooting back plates, prints and textures, to develop an extensive production library of live-action imagery and stills. Back at Troika, the animation and design team combined the footage together with motion graphics and fast-paced editing to give the promos and show opens a youthful energy.<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2525 lazyload\" title=\"MSGVDESIGNOVERVIEW14\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW14.jpg?resize=600%2C338&#038;ssl=1\" alt=\"MSGVDESIGNOVERVIEW14\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW14.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW14.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>\u201cBoth MSG and MSG Varsity tap into a trend in broadcasting, as networks turn increasingly to localised content to address the particular team loyalties and attitudes of a specific sports-crazed city,\u201d said Gilbert Haslam, creative director, Troika Design Group. \u201cMadison Square Garden is such a iconic brand, and it\u2019s been amazing to help evolve their network branding as they extend to a national audience. MSG and MSG Varsity have been such successful collaborations and we look forward to guiding design direction of future projects with Cablevision and its brands.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-2524 lazyload\" title=\"MSGVDESIGNOVERVIEW11\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW11.jpg?resize=600%2C338&#038;ssl=1\" alt=\"MSGVDESIGNOVERVIEW11\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW11.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2009\/12\/MSGVDESIGNOVERVIEW11.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><a title=\"More by Troika\" href=\"https:\/\/firedbydesign.com\/?s=troika&amp;submit.x=0&amp;submit.y=0&amp;submit=Search\" target=\"_self\">See more by Troika Design Group on Fired By Design<\/a><\/p>\n<p><a title=\"Visit Troika\" href=\"http:\/\/www.troika.tv\">Visit Troika\u2019s website<\/a><\/p>\n<p><em><strong>Metadata<\/strong><\/em><\/p>\n<address>Agency: Troika Design Group<\/address>\n<address>Co-Founder\/President:Chuck Carey<\/address>\n<address>Executive Creative Director \/ Partner:Dan Pappalardo<\/address>\n<address>Director of Business Development:Robert Blatchford<\/address>\n<address>Executive Producer: \u00a0Kristen Olsen<\/address>\n<address>Creative Director:Gil Haslam<\/address>\n<address>Senior Producer: \u00a0Jason O\u2019Leary<\/address>\n<address>Associate Producer: \u00a0Aimee Safko<\/address>\n<address>Lead Designer\/Animator: \u00a0Craig Stouffer<\/address>\n<address>Designer\/Animator: Marc Juon<\/address>\n<address>Designer\/Animator: Maziar Majd<\/address>\n<address>Animator: \u00a0 Jim McDaniels<\/address>\n<address>Animator: \u00a0 \u00a0Jun Kim<\/address>\n","protected":false},"excerpt":{"rendered":"<p>As part of a rebranding campaign for Cablevision\u2019s MSG Network,\u00a0Troika has developed game packages for US sports broadcasts of the NHL\u2019s New York Rangers and the NBA\u2019s New York Knicks games, as well as&#46;&#46;&#46;<\/p>\n","protected":false},"author":129,"featured_media":2520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,50],"tags":[24,26,28,29,30,8,200,2941],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-motion-graphics-projects","tag-3d","tag-adobe","tag-after-effects","tag-autodesk","tag-branding","tag-interactive","tag-maxon","tag-motion-graphics-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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