{"id":3250,"date":"2010-01-13T08:53:17","date_gmt":"2010-01-13T08:53:17","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3250"},"modified":"2017-04-28T10:58:46","modified_gmt":"2017-04-28T09:58:46","slug":"got-ancient-milk","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3250","title":{"rendered":"Got Ancient Milk ?"},"content":{"rendered":"<p>Not To Scale has delivered the latest action-packed Cravendale commercial for Weiden + Kennedy London<!--more--><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3252 lazyload\" title=\"Time-Travellers-Cravendale-1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-1.jpg?resize=481%2C264&#038;ssl=1\" alt=\"\" width=\"481\" height=\"264\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 481px; --smush-placeholder-aspect-ratio: 481\/264;\" \/><\/a><\/p>\n<p>\u2018Time Travellers&#8217; sees our heroes, the cyclist, pirate and cow, get transported back to the past after their kitchen fridge is zapped by lightning, fusing the clock and fridge together to create cinema&#8217;s first time-travelling refrigerator.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-6.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3257 lazyload\" title=\"Time-Travellers-Cravendale-6\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-6.jpg?resize=480%2C268&#038;ssl=1\" alt=\"\" width=\"480\" height=\"268\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/268;\" \/><\/a><\/p>\n<p>Directed again by St\u00e9phane Aubier and Vincent Patar at Pic Pic Andr\u00e9 Studio, the production is the longest and perhaps most ambitious film in the series to date. Working closely with W+K London creatives Freddie Powell, Holly\u00a0Fisher, and creative director Sam Heath, the first task was to narrow down all of the possible scenarios. These included a instructive visit to\u00a0Cleopatra\u2019s palace and a timely interjection between St George and the dragon.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-4.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3255 lazyload\" title=\"Time-Travellers-Cravendale-4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-4.jpg?resize=481%2C267&#038;ssl=1\" alt=\"\" width=\"481\" height=\"267\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 481px; --smush-placeholder-aspect-ratio: 481\/267;\" \/><\/a><\/p>\n<p>After a lengthy script writing and animatic period, where various scenarios were balanced and played out against each other, the art department had to work at double speed to prepare the miniature sets\u00a0in time for a seven day stop-frame shoot in Pic Pic&#8217;s native Brussels.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-5.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3256 lazyload\" title=\"Time-Travellers-Cravendale-5\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-5.jpg?resize=480%2C270&#038;ssl=1\" alt=\"\" width=\"480\" height=\"270\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/270;\" \/><\/a><\/p>\n<p>Shooting needed to take place\u00a0simultaneously across\u00a0multiple stages to fit in the available time frame. The Not To Scale team worked closely with their French\u00a0and Belgian\u00a0production partners at Yellow House, while\u00a0W+K London&#8217;s television department were on hand to ensure\u00a0any unforeseen creative suggestions were quickly assimilated and incorporated into the shooting process.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-3.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3254 lazyload\" title=\"Time-Travellers-Cravendale-3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-3.jpg?resize=482%2C265&#038;ssl=1\" alt=\"\" width=\"482\" height=\"265\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 482px; --smush-placeholder-aspect-ratio: 482\/265;\" \/><\/a><\/p>\n<p>With each frame\u00a0being shot one frame at a time, forgetting to move one simple\u00a0background detail could result in whole scenes being re-shot.\u00a0The CG milk was created using Real Flow, then\u00a0composited back into the picture at Not To Scale&#8217;s London studio. Editing and audio\u00a0recording\u00a0took place in Brussels before the final edit was\u00a0graded at the Mill.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-7.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3258 lazyload\" title=\"Time-Travellers-Cravendale-7\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Time-Travellers-Cravendale-7.jpg?resize=481%2C267&#038;ssl=1\" alt=\"\" width=\"481\" height=\"267\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 481px; --smush-placeholder-aspect-ratio: 481\/267;\" \/><\/a><\/p>\n<p>The resulting film is 40 seconds of madcap mischief and milk mayhem, providing a\u00a0film as refreshing as a cold glass of Cravendale in a hot Egyptian desert.<\/p>\n<p><a title=\"Other work by Not To Scale directors\" href=\"https:\/\/firedbydesign.com\/?s=%22Not+To+Scale%22&amp;submit.x=0&amp;submit.y=0&amp;submit=Search\" target=\"_blank\">View other work by Not To Scale on Fired By Design<\/a><\/p>\n<p><a href=\"http:\/\/nottoscale.tv\/\" target=\"_blank\">Visit Not To Scale <\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<address><strong>Metadata<\/strong><\/address>\n<address><strong><br \/>\n<\/strong><\/address>\n<address>Title: The Time Travellers<\/address>\n<address>Production Company: Not To Scale<\/address>\n<address>Agency: Wieden+Kennedy London<\/address>\n<address>Client: Cravendale<\/address>\n<address><\/address>\n<address>For Not To Scale<\/address>\n<address>Director: Pic Pic Andr\u00e9 (St\u00e9phane Aubier &amp; Vincent Patar)<\/address>\n<address>UK Producer: Dan O&#8217; Rourke<\/address>\n<address>Belgium\/ French Producers: Adriana Piasek-Wanski \/ Magalie Dauleu \/ Charles Petit<\/address>\n<address>Production Manager UK: Kelly Ford<\/address>\n<address>DOP Jan Vandenbussche<\/address>\n<address>Lead Animation St\u00e9phane Aubier , Vincent Patar, Steven De Beul.<\/address>\n<address><\/address>\n<address>For Wieden+Kennedy London<\/address>\n<address>Creative Team Holly Fisher, Freddie Powell<\/address>\n<address>Creative Director Sam Heath<\/address>\n<address>Account Director Ryan Fisher<\/address>\n<address>TV Producer Helen Whiteley<\/address>\n<address>Head of TV Julia Methold<\/address>\n<address>For Cravendale<\/address>\n<address>Senior Brand Manager Jess Hardcastle<\/address>\n<address>Brand Manager Sam Dolan<\/address>\n<address><\/address>\n<address>Belgian Crew<\/address>\n<address>Director: Ben Tesseur<\/address>\n<address>Director: Marianne Chazelas<\/address>\n<address>Production: Adriana Piasek-Wanski<\/address>\n<address>Animators: St\u00e9phane Aubier, Vincent Patar and Steven De Beul<\/address>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>Not To Scale has delivered the latest action-packed Cravendale commercial for Weiden + Kennedy London<\/p>\n","protected":false},"author":129,"featured_media":3252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,212],"tags":[27,2940,61],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-stop-motion-inspirational-projects","tag-ad-spot","tag-animation-projects","tag-stop-motion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Got Ancient Milk ? 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