{"id":3322,"date":"2010-01-18T09:49:48","date_gmt":"2010-01-18T09:49:48","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3322"},"modified":"2017-04-28T11:00:50","modified_gmt":"2017-04-28T10:00:50","slug":"legendary-leap","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3322","title":{"rendered":"Legendary leap"},"content":{"rendered":"<p>Two powerful TV promos have been created for the BBC\u2019s major A History Of The World In 100 Objects series.<!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_60sec_Mill_Web_FHA.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3332 lazyload\" title=\"BBC_History_Of_the_World_Bull\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_60sec_Mill_Web_FHA.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_60sec_Mill_Web_FHA.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_60sec_Mill_Web_FHA.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The promos, &#8216;Bull&#8217; and &#8216;Horse&#8217;, were both directed by W.I.Z and produced by Red Bee Media, by a team including producer Caroline Hicks, director of photography Dan Landin, and editor Tom Lindsay. The ads were developed at Fallon, London, by creative director Richard Flintham, creative directors Sam Walker and Joe De Souza and agency producer Mike Griffin. Post production was by The Mill, London, with audio post by Grand Central Studios and editing by Envy.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull__breath.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3326 lazyload\" title=\"BBC_History_Of_the_World_Bull__breath\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull__breath.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull__breath.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull__breath.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Written and presented by Neil MacGregor, Director of the British Museum, the series features 100 separate 15 minute programmes which each explore the fascinating stories behind objects from the British Museum Collection. See the full story on Fired By Design.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3328 lazyload\" title=\"BBC_History_Of_the_World_\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Shot just outside Madrid, Adam Grint, one of the Lead Flame ops at The Mill, was on location for the filming of the first spot, \u2018Bull\u2019.\u00a0 Facing freezing temperatures, the crew shot through the night, capturing remarkable images of a wild bull and a man\u2019s dramatic leap over the top of the charging beast.\u00a0 The incredible feat was performed by one of Spain\u2019s leading Bull Leapers or \u2018Recortadores\u2019.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3331 lazyload\" title=\"BBC_History_Of_the_World_Bull\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>\u201cThe main bulk of our work on the ad was replacing the bull leaper\u2019s trainer-clad feet so that he appeared to be bare-footed,\u201d explains Grint.\u00a0 \u201cSo we did a lot of foot replacement work, a head replacement shot together with general clean up. Smoke was used to add additional steam from the bull\u2019s nostrils and mud kicking up from the bull\u2019s heels for dramatic effect.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3330 lazyload\" title=\"BBC_History_Of_the_World_Bull_leap\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_leap.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_leap.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_leap.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3327 lazyload\" title=\"BBC_History_Of_the_World_Bull_charge\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_charge.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_charge.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/BBC_History_Of_the_World_Bull_charge.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>The second spot, \u2018Horse\u2019, features a horse walking across a beautiful desert landscape , kicking up dust with its feet, before rolling in the picturesque sand.\u00a0\u00a0 \u201cOur work involved general shot clean up, in particular removing signs of modern life from the desolate desert terrain,\u201d explains Lead Flame, Wes, adding: \u201cNot only was this a great project because of the stunning shots we had to work on, we also got to reunite with the creative team at Red Bee with whom we did the fantastic Radio 1 spots last year.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3335 lazyload\" title=\"Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ.jpg?resize=580%2C352&#038;ssl=1\" alt=\"\" width=\"580\" height=\"352\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ.jpg?w=580&amp;ssl=1 580w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ.jpg?resize=520%2C316&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/Horse-A-History-of-the-World-in-100-Objects-Horse-by-WIZ.jpg?resize=560%2C340&amp;ssl=1 560w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/352;\" \/><\/a><\/p>\n<p><a title=\"Fallon\" href=\"http:\/\/www.fallon.co.uk\/\" target=\"_blank\">Visit Fallon<\/a><\/p>\n<p><a title=\"Visit The Mill\" href=\"http:\/\/www.themill.com\/\" target=\"_blank\">Visit The Mill<\/a><\/p>\n<p><a title=\"Red Bee Media\" href=\"http:\/\/www.redbeemedia.com\" target=\"_blank\">Visit Red Bee Media<\/a><\/p>\n<p><a title=\"Envy\" href=\"http:\/\/envypost.co.uk\/\" target=\"_blank\">Visit Envy Post Production<\/a><\/p>\n<p><a href=\"http:\/\/www.grand-central-studios.com\/\" target=\"_blank\">Visit Grand Central Studios<\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<address><strong>Metadata<\/strong><\/address>\n<address>Title: Bull, Horse (A History of the World in 100 Objects)<\/address>\n<address>Client: BBC Radio 4<\/address>\n<address>Director:\tW.I.Z.<\/address>\n<address>Agency:\tFallon, London<\/address>\n<address>Agency Producer: Mike Griffin<\/address>\n<address>Executive Creative Director: Richard Flintham<\/address>\n<address>Creative Director: Sam Walker<\/address>\n<address>Creative Director: Joe de Souza<\/address>\n<address>Production Company:\tRed Bee Media<\/address>\n<address>Producer: Caroline Hicks<\/address>\n<address>Director of Photography: Dan Landin<\/address>\n<address>Editor:Tom Lindsay<\/address>\n<address>Editing: Envy Post Production<\/address>\n<address>Post Production: The Mill<\/address>\n<address>Producers: Miles Petit, Cat Scott<\/address>\n<address>Colourist: Seamus O&#8217;Kane<\/address>\n<address>Shoot Supervisor: Adam Grint<\/address>\n<address>Lead Flame: Wes, Adam Grint<\/address>\n<address>Flame Assist: Ben Turner, Paul Downes, Emma White<\/address>\n<address>Smoke:Tim Robbins<\/address>\n<address>Lead 3D Jamie Lancaster<\/address>\n<address>Audio Post Production: Grand Central<\/address>\n<address>Music:&#8221;Loop&#8221; by The Velvet Underground<\/address>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>Two powerful TV promos have been created for the BBC\u2019s major A History Of The World In 100 Objects series.<\/p>\n","protected":false},"author":129,"featured_media":3325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,68],"tags":[27,257,38,56,183,2942],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-postproduction","category-vfx-projects","tag-ad-spot","tag-bbc","tag-flame","tag-post-production","tag-smoke","tag-vfx-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Legendary leap - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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