{"id":3394,"date":"2010-01-18T21:38:38","date_gmt":"2010-01-18T21:38:38","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3394"},"modified":"2017-04-28T11:00:51","modified_gmt":"2017-04-28T10:00:51","slug":"jds-proud-heritage","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3394","title":{"rendered":"JD’s proud heritage"},"content":{"rendered":"

Brand New School and the creatives from Arnold Worldwide and Brown-Forman have released another spot in their Jack Daniel’s “Label Story” campaign.<\/p>\n

\"\"<\/a><\/p>\n

‘Proud’ \u00a0is the latest in a campaign which features cinema\/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School. \u00a0Covered already on Fired By Design, the animated \u2018Old No. 7\u2019 cinema\/broadcast spot debuted in high-profile US cable and broadcast outlets, with an additional spot, \u2018Tennessee\u2019 set to follow soon after this.<\/p>\n

\"\"<\/a><\/p>\n

Resolving at the end on the \u201cWhat the label doesn\u2019t tell you, a sip will\u201d tag line, each new spot takes the brand\u2019s iconic, ornate label artwork on a lyrical, cinematic journey to visually explore Jack Daniel\u2019s \u2018folklore\u2019.<\/p>\n

\"\"<\/a><\/p>\n

Proud can be viewed on Vimeo<\/a><\/p>\n

Visit Brand New School<\/a><\/p>\n

View the first Label Story spot ‘Old No.7’<\/a><\/p>\n


\n<\/em><\/span><\/p>\n

Metadata<\/strong><\/address>\n

\n<\/strong><\/address>\n
Title: Label Story \u2018Proud’ Client: Jack Daniel’sAdvertising Agency:\u00a0Arnold<\/a>Chief Creative Officer: Pete Favat<\/p>\n

Creative Directors: Wade Devers, Wade Paschall<\/p>\n

Associate Creative Directors: Lee Walters, Chad Leitz<\/p>\n

Executive Producer: Billy Near<\/p>\n

Assistant Producer: Reaghan Puleo<\/p>\n

Account Director: Chris Ferko<\/p>\n

Business Manager: Maria Rougvie<\/p>\n

Production:\u00a0Brand New School<\/a><\/p>\n

Director: Jonathan Notaro<\/p>\n

Art Directors: Mario Stipinovich, Eric Conception<\/p>\n

Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza<\/p>\n

CG Lead: Vadim Turchin<\/p>\n

3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian<\/p>\n

2D Animation: Stieg Retlin<\/p>\n

Storyboard Artist: Will Rosado<\/p>\n

Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold<\/p>\n

Executive Producer: Danny Rosenbloom<\/p>\n

Head of Production: Devin Brook<\/p>\n

Producer: Toby Sowers, Mike Sullo<\/p>\n

Production Coordinator: Ilona Klaver<\/p>\n

Original Music:\u00a0The Lodge<\/a><\/p>\n

Creative Directors: Eric Hillebrecht & Colin Thibadeau<\/p>\n

Composer “Proud”: Demian Sims<\/p>\n

Executive Producer: Sallie Moore<\/p>\n

Producer: Heather Weisberg<\/p>\n<\/address>\n

\u00a0<\/address>\n


\n<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand New School and the creatives from Arnold Worldwide and Brown-Forman have released another spot in their Jack Daniel’s “Label Story” campaign<\/p>\n","protected":false},"author":129,"featured_media":3399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,7],"tags":[27,2940,202,46,2941],"class_list":["post-3394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-media","category-inspiration","tag-ad-spot","tag-animation-projects","tag-calligraphy","tag-illustration","tag-motion-graphics-projects"],"yoast_head":"\nJD's proud heritage - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=3394\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"JD's proud heritage - 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