{"id":3526,"date":"2010-01-27T11:45:06","date_gmt":"2010-01-27T11:45:06","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3526"},"modified":"2017-04-28T11:00:54","modified_gmt":"2017-04-28T10:00:54","slug":"pix-mix-makes-3d-flix","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3526","title":{"rendered":"Pix Mix makes 3D flix"},"content":{"rendered":"

Pix Mix, the Lisbon production and post house, has created what is believed to be one of the first live action Stereo3D commercials in Europe. The spot, produced for Lactogal to promote its Mimosa dairy brand, was finished using a Stereo3D-equipped Quantel Pablo and released in time to be shown alongside Stereo3D blockbuster Avatar in cinemas throughout Portugal.\"\"<\/a><\/p>\n

Shooting was supervised by UK-based Stereo3D experts Phil Streather and Ralston Humble, working under the direction of Jos\u00e9 Manuel Abrantes and Nuno Maltez as well as DoP Rui Po\u00e7as. It was carried out at the Nova Imagem studios in Lisbon in early December. Stereo3D picture postproduction was then carried out at Pix Mix on the Quantel Pablo by editor Jonathan Karlsson, who also handled the compositing of 3D-generated stereoscopic elements and animations created by Tiago Castro.<\/p>\n

\"\"<\/a><\/p>\n

\u201cThroughout 2009, our team has paid special attention to the developments of Stereo3D in its global expression: movie productions, television broadcast and manufacturers, worldwide popular events involving music and sports,\u201d said Isabel Santos, Pix Mix managing director \u201cAll these pointed to the same direction – Stereo3D was rapidly becoming a dream come true. Obviously, the advertisingindustry could not be left behind in this overwhelming trend.”<\/p>\n

\"\"<\/a>

The crew on set shooting the Mimosa spot<\/p><\/div>\n

\u201cPortugal may be known as a small country but our professionals and our adventurous spirit have unquestionable global recognition,\u201d continued Santos. \u201cThis was one of the toughest and riskiest challenges for our team, understandably because we did not have other references or local practical experience, but working with great Stereo3D consultants and the privilege of using state-of-the-art tools like the Quantel Pablo technology, indeed made us feel more confident, our task less painful and the procedures much smoother.\u201d<\/p>\n

\"\"<\/a><\/p>\n

The Pablo was supplied via Quantel\u2019s Portuguese representative, Ibertelco<\/a><\/p>\n

See more stories featuring Quantel on Fired By Design<\/a><\/p>\n

Visit Pix Mix<\/a><\/p>\n

Visit Quantel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pix Mix has created what is believed to be one of the first live action Stereo3D commercials in Europe. The spot, produced for Lactogal to promote its Mimosa dairy brand, was finished using a Stereo3D-equipped Quantel Pablo.<\/p>\n","protected":false},"author":129,"featured_media":3528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,167],"tags":[157,27,168,137,205],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-stereoscopic-3d-inspirational-projects","tag-3d-animation","tag-ad-spot","tag-quantel","tag-stereoscopic-3d","tag-vfx"],"yoast_head":"\nPix Mix makes 3D flix - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=3526\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pix Mix makes 3D flix - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Pix Mix has created what is believed to be one of the first live action Stereo3D commercials in Europe. The spot, produced for Lactogal to promote its Mimosa dairy brand, was finished using a Stereo3D-equipped Quantel Pablo.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526\"},\"author\":{\"name\":\"The Editor\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\"},\"headline\":\"Pix Mix makes 3D flix\",\"datePublished\":\"2010-01-27T11:45:06+00:00\",\"dateModified\":\"2017-04-28T10:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526\"},\"wordCount\":330,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1\",\"keywords\":[\"3D animation\",\"advertising\",\"Quantel\",\"stereoscopic 3D\",\"vfx\"],\"articleSection\":[\"Inspiration\",\"Stereoscopic 3D\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526\",\"name\":\"Pix Mix makes 3D flix - Fired By Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1\",\"datePublished\":\"2010-01-27T11:45:06+00:00\",\"dateModified\":\"2017-04-28T10:00:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firedbydesign.com\\\/?p=3526\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1\",\"width\":600,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=3526#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/firedbydesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pix Mix makes 3D flix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"name\":\"Fired By Design\",\"description\":\"creative inspirations and revelations\",\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/firedbydesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\",\"name\":\"Fired By Design\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"width\":207,\"height\":236,\"caption\":\"Fired By Design\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/FiredByDesign\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\",\"name\":\"The Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"caption\":\"The Editor\"},\"sameAs\":[\"https:\\\/\\\/firedbydesign.com\"],\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?author=129\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pix Mix makes 3D flix - Fired By Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firedbydesign.com\/?p=3526","twitter_card":"summary_large_image","twitter_title":"Pix Mix makes 3D flix - Fired By Design","twitter_description":"Pix Mix has created what is believed to be one of the first live action Stereo3D commercials in Europe. The spot, produced for Lactogal to promote its Mimosa dairy brand, was finished using a Stereo3D-equipped Quantel Pablo.","twitter_image":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1","twitter_creator":"@FiredByDesign","twitter_site":"@FiredByDesign","twitter_misc":{"Written by":"The Editor","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/firedbydesign.com\/?p=3526#article","isPartOf":{"@id":"https:\/\/firedbydesign.com\/?p=3526"},"author":{"name":"The Editor","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8"},"headline":"Pix Mix makes 3D flix","datePublished":"2010-01-27T11:45:06+00:00","dateModified":"2017-04-28T10:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=3526"},"wordCount":330,"publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=3526#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1","keywords":["3D animation","advertising","Quantel","stereoscopic 3D","vfx"],"articleSection":["Inspiration","Stereoscopic 3D"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/firedbydesign.com\/?p=3526","url":"https:\/\/firedbydesign.com\/?p=3526","name":"Pix Mix makes 3D flix - Fired By Design","isPartOf":{"@id":"https:\/\/firedbydesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=3526#primaryimage"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=3526#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1","datePublished":"2010-01-27T11:45:06+00:00","dateModified":"2017-04-28T10:00:54+00:00","breadcrumb":{"@id":"https:\/\/firedbydesign.com\/?p=3526#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firedbydesign.com\/?p=3526"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/?p=3526#primaryimage","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/LE_MIMOSA_000134.jpg?fit=600%2C316&ssl=1","width":600,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/firedbydesign.com\/?p=3526#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firedbydesign.com\/"},{"@type":"ListItem","position":2,"name":"Pix Mix makes 3D flix"}]},{"@type":"WebSite","@id":"https:\/\/firedbydesign.com\/#website","url":"https:\/\/firedbydesign.com\/","name":"Fired By Design","description":"creative inspirations and revelations","publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firedbydesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/firedbydesign.com\/#organization","name":"Fired By Design","url":"https:\/\/firedbydesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","width":207,"height":236,"caption":"Fired By Design"},"image":{"@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/FiredByDesign"]},{"@type":"Person","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8","name":"The Editor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","caption":"The Editor"},"sameAs":["https:\/\/firedbydesign.com"],"url":"https:\/\/firedbydesign.com\/?author=129"}]}},"_links":{"self":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/3526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3526"}],"version-history":[{"count":0,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/3526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/media\/3528"}],"wp:attachment":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}