{"id":3571,"date":"2010-01-28T12:49:17","date_gmt":"2010-01-28T12:49:17","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3571"},"modified":"2017-04-28T11:00:59","modified_gmt":"2017-04-28T10:00:59","slug":"dancing-queens","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3571","title":{"rendered":"Dancing queens"},"content":{"rendered":"<p>SquareZero and Musion Systems have made it possible for devoted Abba fans to come closer to their heroes &#8211; by interacting with 3D holograms<!--more--><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba1.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3575 lazyload\" title=\"abba1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>With the high definition holographic video system, Eyeliner, the Swedish pop superstars come alive again, offering a 3D illusion of the group for the audience to interact with. It promises to be a main attraction at the current ABBAWorld exhibition in London.<\/p>\n<p>Fans can join 3D caricatures of the group on stage for a jamming karaoke, in a \u00a0specially filmed session. The holograms will appear life sized next to the dancing and singing human participants. Users going online to the ABBAWorld site can later access this personalised footage.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba3.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3574 lazyload\" title=\"abba3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba3.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba3.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Musion Eyeliner uses a specially developed foil that reflects images from high definition video projectors, making it possible to produce virtual holographic images of variable sizes and high clarity, using industry standard software.<\/p>\n<p>Ian O&#8217;Connell, Director of Musion, said ABBAWorld was taking a bold step, showing the worlds first live motion capture interactive hologram in the form of a live karaoke concert. \u201cWe are delighted to help facilitate this cutting edge holographic presentation which will enable visitors to experience a truly immersive ABBA concert,\u201d he added.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba4.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3573 lazyload\" title=\"abba4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba4.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba4.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>SquareZero directed the motion capture of the artists by Abba tribute band, Planet Abba. The data was then used to drive 3D characters and costumes designed at SquareZero &#8211; and which had to meet with approval by Abba songwriters\/performers Benny Andersson and Bj\u00f6rn Ulvaeus.<\/p>\n<p>Extra layers of animation were added, and the caricatures lip-synched to the two chosen songs: \u2018Dancing Queen\u2019 and \u2018Mamma Mia\u2019. The biggest challenge was capturing a facial likeness without the caricatures looking too realistic, as well as creating the piece in a way that it would work on the Musion Eyeliner system and be a fun, engaging experience for all the participants.<\/p>\n<p>\u201cWe want to develop the exhibition market and the Eyeliner system is a big step forward in the right direction,\u201d said Touring Exhibitions president, Magnus Danielsson. \u201cIt adds tremendous entertainment value to any exhibition and I think the audience at ABBAWorld will be absolutely amazed by what has been achieved.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba_3D.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3581 lazyload\" title=\"abba_3D\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba_3D.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba_3D.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/01\/abba_3D.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The Abba holograms can be seen at ABBAWorld during its limited run, at the Museum Hall, Earls Court, London. <a href=\"http:\/\/www.livenation.co.uk\" target=\"_blank\">Tickets are available from Live Nation<\/a><\/p>\n<p><a href=\"http:\/\/www.abbathemuseum.com\/\" target=\"_blank\">Visit the ABBAWorld site <\/a><\/p>\n<p><a href=\"http:\/\/www.squarezerostudio.com\" target=\"_blank\">Visit SquareZero<\/a><br \/>\n<a href=\"http:\/\/musion.com\/\" target=\"_blank\"><\/a><\/p>\n<p><a href=\"http:\/\/musion.com\/\" target=\"_blank\">Visit Musion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SquareZero and Musion Systems have made it possible for devoted Abba fans to come closer to their heroes &#8211; by interacting with 3D holograms<\/p>\n","protected":false},"author":129,"featured_media":3573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858,134],"tags":[24,246,247,135,51],"class_list":["post-3571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive-web-experiential-and-augmented-reality-projects","category-live-performance-motion-graphics-and-vfx","tag-3d","tag-abba","tag-hologram","tag-live-performance","tag-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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