{"id":3892,"date":"2010-03-02T10:17:54","date_gmt":"2010-03-02T10:17:54","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3892"},"modified":"2010-03-02T21:25:45","modified_gmt":"2010-03-02T21:25:45","slug":"ursine-peruvian-emigre-in-marmalade-promo","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3892","title":{"rendered":"Ursine Peruvian \u00e9migr\u00e9 in marmalade promo"},"content":{"rendered":"<p>Chorion, the family entertainment producer and distributor, has signed a deal with Premier Foods for Paddington Bear to become the face of Robertson\u2019s Golden Shred marmalade in a UK wide on-pack promotion.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_Bear.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3896 lazyload\" title=\"Paddington_Bear\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_Bear.jpg?resize=252%2C264&#038;ssl=1\" alt=\"\" width=\"252\" height=\"264\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 252px; --smush-placeholder-aspect-ratio: 252\/264;\" \/><\/a><\/p>\n<p>Paddington Bear, the duffel-coat-wearing, Wellington-booted bear from Darkest Peru,\u00a0is the world\u2019s most famous marmalade lover. Created by Michael Bond, the character is licensed by Copyrights, a Chorion company. The campaign, which launches today and is set to appeal to young families and nostalgic adults alike, gives consumers the opportunity to purchase a range of highly collectable Paddington badges.<\/p>\n<p>The promotion will run across all Robertson\u2019s Golden Shred marmalades, including Paddington\u2019s preferred chunky variety and brand new product Robertson\u2019s Golden Smooth, made from sweet Valencia oranges and with no bits. Paddington will feature prominently on pack, and will also appear on Premier\u2019s Gale\u2019s honey and Hartley\u2019s No Bits ranges, maximising the new relationship.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_group1.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3895 lazyload\" title=\"Paddington_group1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_group1.jpg?resize=600%2C503&#038;ssl=1\" alt=\"\" width=\"600\" height=\"503\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_group1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_group1.jpg?resize=382%2C320&amp;ssl=1 382w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Paddington_group1.jpg?resize=406%2C340&amp;ssl=1 406w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/503;\" \/><\/a><\/p>\n<p>\u201cWe are just delighted to announce this partnership,\u201d said Esra Cafer, Senior Brand Manager at Chorion. \u201cWhat could be more natural and authentic than Paddington Bear teaming up with the UK\u2019s most iconic marmalade brand? I know that fans will be just as excited as we are when they see Paddington on their local supermarket shelf. He\u2019ll appear on more than 14 million jars each year. And we hope the partnership will continue for many years to come.\u201d<\/p>\n<p>Premier Foods is hoping to attract a younger audience to marmalade with the introduction of Paddington on its products, as well as re-engaging adults who grew up with both Paddington and family breakfast occasions.<\/p>\n<div id=\"attachment_3909\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Golden-Shred-Final-Badges.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-3909\" class=\"size-full wp-image-3909 lazyload\" title=\"Golden-Shred-Final-Badges\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Golden-Shred-Final-Badges.jpg?resize=750%2C134&#038;ssl=1\" alt=\"\" width=\"750\" height=\"134\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Golden-Shred-Final-Badges.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Golden-Shred-Final-Badges.jpg?resize=520%2C93&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Golden-Shred-Final-Badges.jpg?resize=720%2C129&amp;ssl=1 720w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/134;\" \/><\/a><p id=\"caption-attachment-3909\" class=\"wp-caption-text\">The campaign offers the opportunity to purchase a range of highly collectable Paddington badges.<\/p><\/div>\n<p><a title=\"www.chorion.co.uk\" href=\"http:\/\/www.chorion.co.uk\" target=\"_blank\">Visit Chorion<\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<p><strong>Bear Facts<\/strong><\/p>\n<p>Michael Bond\u2019s first book, A Bear Called Paddington, was published in 1958 by William Collins &amp; Sons (now HarperCollins Publishers). At the time, Bond was working as a television cameraman for the BBC.<\/p>\n<p>Paddington first appeared on television in 1975 in the stop-motion puppet animation series made in the UK by FilmFair and narrated by the distinctive voice of Sir Michael Hordern.<\/p>\n<p>Warner Bros Pictures is scheduled to make the first live action feature film of Paddington. Major blue-chip brands including Marmite, Playstation 2, P&amp;O Cruise ships and British Airways have all harnessed the appeal of the bear. A dedicated consumer PR campaign, driving awareness of the 50th anniversary, has now generated over \u00a31million equivalent media spend<\/p>\n<p>Paddington Bear is a trademark and copyright of Paddington &amp; Co. Ltd. 2010.\u00a0<a title=\"Bear! Bear! said Mr Gruber\" href=\"http:\/\/www.paddingtonbear.com\" target=\"_blank\">For more information visit Paddington Bear<\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>Chorion has signed a deal with Premier Foods for Paddington Bear to become the face of Robertson\u2019s Golden Shred marmalade in a UK wide promotion. <\/p>\n","protected":false},"author":129,"featured_media":3894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2797,136],"tags":[27,295,30,185],"class_list":["post-3892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-brands","category-broadcast-news","tag-ad-spot","tag-bear","tag-branding","tag-kids-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ursine Peruvian \u00e9migr\u00e9 in marmalade promo - 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