{"id":3902,"date":"2010-03-02T21:21:15","date_gmt":"2010-03-02T21:21:15","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3902"},"modified":"2010-03-02T21:22:02","modified_gmt":"2010-03-02T21:22:02","slug":"the-mill-scoops-creative-circle-awards","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3902","title":{"rendered":"The Mill scoops Creative Circle Awards"},"content":{"rendered":"<p>The Mill and AMV\/BBDO have celebrated a multiple win at the Creative Circle Awards 2010, for the Metropolitan Police\u2019s \u2018Knife Crime\u2019 interactive viral video.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Charlie_Beckons_Web.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3905 lazyload\" title=\"Charlie_Beckons_Web\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Charlie_Beckons_Web.jpg?resize=600%2C337&#038;ssl=1\" alt=\"\" width=\"600\" height=\"337\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Charlie_Beckons_Web.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Charlie_Beckons_Web.jpg?resize=520%2C292&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/><\/a><\/p>\n<p>The \u2018Knife Crime\u2019 campaign won Gold honours for Best Viral Video and  Best Online  Advertising and also took the prestigious Platinum Award. The studio was also highly commended in the Best Special Effects \/ Computer Graphics category for its work on Weetabix\u2019s \u2018Steeplechase\u2019 spot.<\/p>\n<p>Directed by Mad Cow Films\u2019 Simon Ellis, \u2018Knife Crime\u2019 is a powerful interactive viral about making the right decisions.  Shot from a first person perspective, it allows viewers to decide their own fate with a series of choices and different pathways.  The Mill team worked closely with the creatives from AMV\/BBDO &#8211; Steve Jones, Martin Loraine and Paul Brazier &#8211; to form the interactive experiences.<\/p>\n<p>The Mill has worked on 16 award winning commercials recognised by the Creative Circle Awards.<\/p>\n<p><a title=\"http:\/\/www.beam.tv\/beamreel\/WbPDZfjPkp\" href=\"http:\/\/www.beam.tv\/beamreel\/WbPDZfjPkp\" target=\"_blank\">View the Metropolitan Police\u2019s \u2018Knife Crime\u2019 viral<\/a><\/p>\n<p><a title=\"http:\/\/www.creativecircle.co.uk\/\" href=\"http:\/\/www.creativecircle.co.uk\/\" target=\"_blank\">View all the winners of the 2010 Creative Circle Awards <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mill and AMV\/BBDO have celebrated a multiple win at the Creative Circle Awards 2010, for the Metropolitan Police\u2019s \u2018Knife Crime\u2019 interactive viral video.<\/p>\n","protected":false},"author":129,"featured_media":3905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,74],"tags":[24,2940,142,2939],"class_list":["post-3902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-news","category-web-and-interactive-news","tag-3d","tag-animation-projects","tag-interactive-web","tag-vfx-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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