{"id":3959,"date":"2010-03-08T10:41:32","date_gmt":"2010-03-08T10:41:32","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=3959"},"modified":"2010-03-08T10:41:45","modified_gmt":"2010-03-08T10:41:45","slug":"mr-men-and-little-miss-in-gaming-drive","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=3959","title":{"rendered":"Mr Men and Little Miss in gaming drive"},"content":{"rendered":"<p>Chorion has appointed specialist licensing agency AT New Media to introduce the <em>Mr. Men and Little Miss<\/em> brand to the interactive gaming industry<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Chorion-The-Mr-Men-Show-jpeg.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-3962 lazyload\" title=\"Chorion---The-Mr-Men-Show-jpeg\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Chorion-The-Mr-Men-Show-jpeg.jpg?resize=600%2C338&#038;ssl=1\" alt=\"The Mr Men Show\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Chorion-The-Mr-Men-Show-jpeg.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/03\/Chorion-The-Mr-Men-Show-jpeg.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>AT New Media becomes global interactive consultant for the\u00a0brand to\u00a0secure third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.<\/p>\n<p>Bettina Koeckler, SVP Licensing, EMEA at Chorion, said the company was thrilled to work with AT New Media to take the brand \u201cinto the exciting world of gaming and interactive platforms to expand the fans\u2019 opportunities to have fun with these beloved characters.\u201d<\/p>\n<p>\u201cIt is not often you get to work with a global icon like the <em>Mr. Men and Little Miss<\/em>,&#8221; said Simon Kay, Business Development Director, AT New Media. &#8220;There are few more globally recognized characters that span generations, all of whom have become increasingly familiar with the interactive games market. It is high time that a strategic and proactive approach was initiated for the <em>Mr. Men and Little Miss<\/em> characters within the games market. Whether you are a child wanting to play on your DS\/DSi or a Mum wanting to play on Facebook, the gaming potential is significant.\u201d<\/p>\n<p>With over 100 million copies sold worldwide, the <em>Mr. Men and Little Miss<\/em> books have become a publishing phenomenon. The brand has also sparked an award-winning website, a consumer products line with over 200 global licensees and a hit animated sketch comedy series <em>The Mr. Men Show <\/em>(104 x 11 mins) which has sold globally.\u00a0Based on the original<em> Mr. Men <\/em>and<em> Little Miss<\/em> books created by Roger Hargreaves, <em>The Mr. Men Show<\/em> is the first animated sketch comedy for kids.<\/p>\n<p>This deal follows Chorion\u2019s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the\u00a0<em>Mr. Men and Little Miss <\/em>brand.<\/p>\n<p><a title=\"www.chorion.co.uk\" href=\"http:\/\/www.chorion.co.uk\">Visit Chorion for more information<\/a><\/p>\n<p><a title=\"www.atnewmedia.com\" href=\"http:\/\/www.atnewmedia.com\">Visit AT New Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chorion has appointed specialist licensing agency AT New Media to introduce the Mr. Men and Little Miss brand to the interactive gaming industry<\/p>\n","protected":false},"author":129,"featured_media":3962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,74],"tags":[40,142,2949,185,189],"class_list":["post-3959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast-news","category-web-and-interactive-news","tag-games","tag-interactive-web","tag-iphone","tag-kids-tv","tag-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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