{"id":4177,"date":"2010-05-06T09:55:34","date_gmt":"2010-05-06T08:55:34","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=4177"},"modified":"2010-05-06T10:10:06","modified_gmt":"2010-05-06T09:10:06","slug":"american-icon","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=4177","title":{"rendered":"American icon"},"content":{"rendered":"

Stardust has created a TV and cinema spot for the Ford 2011 Mustang which fuses seductive camera work and aggressive type treatments.<\/p>\n

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Titled \u201c_PG.\u201d and directed by Stardust\u2019s Jake Banks for Team Detroit, the live-action commercial features the Band of Skulls track \u201cLight Of The Morning,\u201d as shots of the car captured in motion, from rooftops and as a reflection in a Chinese restaurant window, are interchanged with views of the city environment.<\/p>\n

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CG type accented by gleaming light effects reinforces the Mustang\u2019s \u201c31 MPG\u201d and its \u201cPrimal\u201d and \u201cUntamed\u201d qualities. The spot plays with light, using reflections off skyscraper facades, flashes from the Mustang\u2019s grill and hubcaps, and the blinding sun as the car exits a tunnel. This gives the commercial a \u2018lazy Sunday\u2019 feel and complements the spot\u2019s earthy colour palette.<\/p>\n

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\u201cMy goal was to capture the car as if it were a character we\u2019re following through a story and to maintain a sense of rawness and authenticity to the footage,\u201d said Banks. \u201cOur concept was to capture the car, as opposed to construct a series of shots. Team Detroit didn\u2019t want another slick and glossy clich\u00e9d car spot and were willing to push it creatively, which made working with the brand team so fulfilling. The group that was pulled together, from the agency, to my DP, editor, VFX and animation team, music and sound folks, to the stunt drivers and type shoot crew – everyone was amazing and shared in the same creative vision.\u201d<\/p>\n

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Banks spent four days in March filming in various parts of San Francisco, a location chosen for its ability to embody the urban vibe of any city. The picture car shoot involved three 35mm ARRI cameras operating simultaneously. These were attached to a Russian Arm on a pursuit vehicle, on a motorcycle chase car, with a wide-lens camera planted on rooftops to capture the footage below. A Stardust team of 15 worked on the spot over the course of a month and a half, with a lot of time spent in pre-production and upfront during the concept phase.<\/p>\n

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To give the typography a unique look, Banks opted for an old fashioned type shoot, capturing natural light effects using multiple lenses on 35mm film and then warping and deforming the effects along with digital type in Maya. \u201c_PG\u201d was finished on the Autodesk Flame 2011.<\/p>\n

\"\"<\/a> <\/a><\/p>\n

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Team Detroit Executive Vice President, Group Creative Director Eric McClellan, said the studio had made an arresting cinematic spot about an American icon. \u201cMustang has always been an object of desire and deserves to be treated that way,\u201d he said. \u201cJake gave us a look that is both connected to the car\u2019s roots and makes it surprisingly new. The special sauce is the way the spot\u2019s gorgeous visuals also punch out an important piece of news and do so in a totally organic way.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Find other work by Stardust on Fired By Design<\/a><\/p>\n

Visit Stardust<\/a><\/p>\n

\n

METADATA<\/strong><\/address>\n
Client: Ford Mustang<\/address>\n
Title: _PG<\/address>\n
Length: 60-seconds<\/address>\n
Agency: Team Detroit, Inc.<\/address>\n
EVP, Chief Creative Officer: Toby Barlow<\/address>\n
EVP, Group Creative Director: Eric McClellan<\/address>\n
Creatives: Adam Hull, Nick Flora, Ron Schlessinger, Arty Tan<\/address>\n
Producer: Bob Rashid<\/address>\n
Production Company: Stardust \/ Santa Monica, CA<\/address>\n
Director: Jake Banks<\/address>\n
Executive Producer: Paul Abatemarco<\/address>\n
Head of Production: Josh Libitsky<\/address>\n
Line Producer: Paul Ure<\/address>\n
Director of Photography: Max Malkin<\/address>\n
Design & Animation Company: Stardust \/ Santa Monica, CA<\/address>\n
Post \/ Editorial Producer: Alex More<\/address>\n
Designers: Neil Tsai, Gretchen Nash, Bill Bak, Ling Feng, Juliette Park,<\/address>\n
Angela Ko<\/address>\n
Compositors: Alan Latteri, Chris Howard<\/address>\n
Animators: Jason Lowe, Giancarlo Rondani, Joseph Andrade, Kevin Ta, James<\/address>\n
Yi<\/address>\n
Type\/Element shoot: Stokes-Kohne Associates Inc.<\/address>\n
Editorial Company: Cut + Run<\/address>\n
Editor: Frank Effron<\/address>\n
Post \/ Editorial Producer: Alex More<\/address>\n
Telecine: New Hat<\/address>\n
Colorist: Beau Leon<\/address>\n
Music Search Company: Agoraphone<\/address>\n
Music Supervisor: Dawn Sutter-Madell & Jasmine Flott<\/address>\n
Song: Band of Skulls “Light Of The Morning”<\/address>\n
Sound Design & Mix: 740 Sound Design<\/address>\n
Executive Producer: Scott Ganary<\/address>\n
Sound Designer : Andrew Tracy<\/address>\n
Sound Designer : Eddie Kim<\/address>\n
Mixer : Mike Franklin<\/address>\n
Vehicle Drivers: Brent Fletcher, Kelly Hine<\/address>\n

\n","protected":false},"excerpt":{"rendered":"

Stardust has created a TV and cinema spot for the Ford 2011 Mustang which fuses seductive camera work and aggressive type treatments.<\/p>\n","protected":false},"author":129,"featured_media":4179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,50],"tags":[27,424,312,426,428,423,425,232,38,49,427,205],"class_list":["post-4177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film-techniques","category-motion-graphics-projects","tag-ad-spot","tag-arri-cameras","tag-camera-lenses","tag-camera-work","tag-car-spot","tag-cinema-spot","tag-creative-vision","tag-film-post","tag-flame","tag-maya","tag-mustang","tag-vfx"],"yoast_head":"\nAmerican icon - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=4177\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"American icon - 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