{"id":4356,"date":"2010-05-20T12:05:01","date_gmt":"2010-05-20T11:05:01","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=4356"},"modified":"2010-08-10T16:16:40","modified_gmt":"2010-08-10T15:16:40","slug":"mgeitf-2010","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=4356","title":{"rendered":"MGEITF 2010"},"content":{"rendered":"

\"\"<\/a><\/p>\n

When: August 27 \u2013 29, 2010<\/strong><\/p>\n

Where: The Edinburgh International Conference Centre, Edinburgh, Scotland<\/strong><\/p>\n


\n<\/strong><\/p>\n

\"MacTaggart<\/a>

MacTaggart Lecture at the MGEITF<\/p><\/div>\n

The 35th annual MediaGuardian Edinburgh International Television Festival has announced an impressive line-up of creative and industry luminaries.<\/p>\n

BBC Director General Mark Thompson\u2019s MacTaggart will set the agenda for the weekend in what promises to be a pivotal year for the BBC. The festival weekend will feature sessions\u00a0examining what the new government will mean for media, and what role television had to play in the most unpredictable election in recent memory.<\/p>\n

BAFTA award-winning screenwriter and producer Paul Abbott will deliver the Alternative MacTaggart Lecture entitled The Truth About Long-Term Thinking.<\/p>\n

Abbott commented: \u201cI\u2019m thrilled to be giving the Alternative McTaggart Lecture because I believe it\u2019s an exciting time to comment on the British TV industry\u2019s reaction to, and performance since, the credit crunch.\u201d<\/p>\n

Mark Austin interviews former ITV executive chairman, Michael Grade while new Doctor Who showrunner, Stephen Moffat and award-winning producer, Andy Harries will both deliver Masterclasses. Channel Four\u2019s newly appointed Chief Executive David Abraham is also confirmed to attend the festival.<\/p>\n

Tabloid star Katie Price will also be revealing what makes her tick in a live interview on Sunday.<\/p>\n

\"\"<\/a>

A typical MGEITF event from a previous year <\/p><\/div>\n

\n

The BBC\u00a0has already laid\u00a0out plans for major changes, but will more savage cuts be coming their way?\u00a0 What should\u00a0they cut, and what deserves protecting?\u00a0 The Festival audience will decide\u00a0in a session entitled Build Your Own BBC, chaired by Jeremy Vine. There will also be a special, Edinburgh edition of Question Time which will feature those new to power, and in opposition.<\/p>\n

For the first time, MGEITF delegates will be able to pose their questions via Twitter to channel controllers who will be revealing their priorities and looking ahead to 2011. Controllers who have already confirmed to take part include Jay Hunt (BBC One), Janice Hadlow (BBC Two), Peter Fincham (ITV1), Julian Bellamy (Channel 4), Richard Woolfe (Five), Danny Cohen (BBC Three), Richard Klein (BBC Four), Stuart Murphy (Sky1), Paul Mortimer (E4), Zai Bennett (ITV Digital), Hamish Mykura (More4) and Matthew Littleford (UKTV).<\/p>\n

MGEITF\u2019s opening session will embrace the dance fever that is sweeping the nation by staging a festival version of the Sky 1 HD show, Got To Dance. Six teams — from one solo tap dancer to a 15-strong dance crew — from channels and leading independent producers will perform an array of dances from hip hop to jazz and ballet to street. Each performance will be critiqued by the judges Ashley Banjo, Kimberley Wyatt and Adam Garcia who will award those iconic red and gold stars – with the winner decided by a live audience vote.<\/p>\n

In a landmark year for British soaps, MGEITF is celebrating 50 years of Coronation Street and 25 years of EastEnders. For Coronation Street – festival goers will be taken on a trip down memory lane. Masterclass line-up includes writer and creator Tony Warren, actress Kate Kelly and journalist Nancy Banks-Smith. Producers will reveal how potent plots and sizzling storylines continue to excite and engage audiences young and old. Discover the secrets of writing, producing and directing and learn how EastEnders skillfully tackles social taboos time and time again, helping to create defining moments of television. And find out how this year, the production pushed the boundaries even further ‘simply’ by keeping a secret, and producing its first ever live episode, watched by 17 million people.<\/p>\n

Millions watched the debates and the election night shows live on TV whilst tweeting and following online – it brought social media out of teenage bedrooms and into the living room. MGEITF will reveal how broadcasters and producers can harness the social power of Twitter and Facebook to drive deeper engagement and build bigger audiences in a session chaired by prolific tweeter @richardpbacon.<\/p>\n

There will also be the unique chance to grill some of Fleet Street\u2019s most prolific TV pundits including Ally Ross and Ian Hyland in a Meet The Critics session chaired by Endemol\u2019s Tim Hincks.<\/p>\n

\"\"<\/a>

Charlie Brooker at a MGEITF session from a previous year <\/p><\/div>\n

\n

With 3D TV now a reality in the UK, MGEITF will be dedicating a number of sessions to the subject which will explore different genres and budgets, a step-by-step guide on how to produce in 3D, a debate on how 3D could change and reinvigorate the popularity of various genres, plus a showcase of the latest 3D content and kit.<\/p>\n

MGEITF has teamed up with the UK\u2019s leading games conference, Edinburgh Interactive, so delegates can swap ideas with leading figures in the games industry. In How To Get Into Games gaming commissioners will be pitched ideas by TV producers and TV commissioners will be presented with ideas from games producers in order to learn what each thinks is important in a good entertainment proposition.<\/p>\n

The Channel of the Year Awards will be jointly selected by the Festival\u2019s Executive Committee and a live vote during the ceremony, hosted by top funny man Jack Whitehall on Saturday, August 28 at The Festival in Edinburgh.<\/p>\n

Bringing a bit of light comic relief to the closing session of the festival is The Last Laugh \u2013 a talent search for the funniest person in the TV industry. MGEITF will pair up some of the biggest names from behind the camera and some of the funniest people behind the scenes, with the nation\u2019s top comics. Which top execs will join Jon Snow in trying their hand at stand up? Comedians who have agreed to mentor TV industry talent include Shappi Khorshandi, Russell Kane, Sarah Millican, Mark Watson, Steve Amos, Pete Johanssen and Kevin Bridges.<\/p>\n

Deborah Turness, 2010 MGEITF Advisory Chair and Editor of ITV News, said:\u00a0\u00a0\u201cIn keeping with\u00a0our times this year’s\u00a0Festival will be a coalition of agenda-setting content that will shape the\u00a0direction of the industry and\u00a0inspirational, creative stimulation.\u00a0\u00a0With\u00a0the\u00a0Conservative\/Murdoch\u00a0Alliance\u00a0now in Number 10, Mark Thompson’s MacTaggart could not be more timely.\u00a0The big question: will David Cameron\u00a0demand “savage” cuts at the BBC, and is radical change coming our way?\u00a0 While the festival is about addressing key industry issues, it is also about celebrating and learning from our top creative talent and we are delighted that Paul Abbott has agreed to deliver the Alternative MacTaggart Lecture.\u201d<\/p>\n

Tim Hincks, MGEITF Executive Chair and CEO of Endemol UK, added: \u201cWhen it comes to media events in 2010 Edinburgh is convincingly first past the post yet again. The best producers, celebrities, channel controllers and broadcasters will all be there, making it absolutely unmissable. Miss once, regret for an eternity.\u201d<\/p>\n

\u00a0To find out more, and to register, visit www.mgeitf.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The 35th annual MediaGuardian Edinburgh International Television Festival has announced an impressive line-up of creative and industry luminaries.<\/p>\n","protected":false},"author":129,"featured_media":4360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[508,460,181],"tags":[257,2948,501,503,499,500,502,2952,189],"class_list":["post-4356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-hot-dates","category-hot-dates","category-scotland","tag-bbc","tag-broadcast-news","tag-doctor-who","tag-edinburgh-international-conference-centre","tag-international-television-festival","tag-mediaguardian","tag-mgeitf","tag-scotland","tag-television"],"yoast_head":"\nMGEITF 2010 - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=4356\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"MGEITF 2010 - 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