{"id":4731,"date":"2010-07-07T16:11:48","date_gmt":"2010-07-07T15:11:48","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=4731"},"modified":"2017-04-28T10:56:51","modified_gmt":"2017-04-28T09:56:51","slug":"pure-fantasy-football","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=4731","title":{"rendered":"Pure Fantasy Football"},"content":{"rendered":"

The Mill has released details and images of the substantial vfx work it carried out on the football-focussed \u2018Write the Future\u2019 spot for Nike by W+K Amsterdam and director Alejandro Gonz\u00e1lez I\u00f1\u00e1rritu.<\/p>\n

\"The<\/a><\/p>\n

Ronaldo, Rooney and some of their fellow footballing superstars may be looking resolutely to the future after their South African adventures, but this epic ad features some star turns in new settings.<\/p>\n

\"The<\/a><\/p>\n

Showing before and during the World Cup, it features stars including Wayne Rooney, Christiano Ronaldo, Didier Drogba, Ronaldinho, Ribery, Theo Walcott, Cesc Fabregas and Fabio Cannavaro. The ad shows how the slightest margin of error can lead to ultimate glory or utter dejection, as is the case when Rooney misses a crucial pass and is sent into a physical decline that sees him ending up washed up, bearded, overweight and living in a caravan. The blockbuster commercial\u2019s other highlights include a giant statue of Ronaldo and cameos from Homer Simpson, actor Gael Garcia Bernal and Kobe Bryant.<\/p>\n

\"The<\/a><\/p>\n

\"The<\/a>
\n\"The<\/p>\n

In one of The Mill\u2019s biggest jobs to date, the visual effects team worked on a staggering 236 VFX shots made up of 106 football shots which included a CG stadium complete with flags and banners, crowd replication using Massive, grass clean up and replacement, and full rotoscope of all the players.
\n\"The<\/a>
\n\"The<\/a><\/p>\n

The other 84 effects shots included joining up Rooney and Roger Federer\u2019s ping pong match, creating film premiere posters and inserting a matte painting of an industrial background to the scene featuring Rooney as a groundsman. The team also built the YouTube and Facebook sequences from various elements as well as creating a fully CG satellite and Earth matte painting. Finally there was the enormous CG stadium build and matte painting work for the futuristic and fantasy Christiano Ronaldo Stadium.<\/p>\n

\"The<\/a>
\n\"The<\/p>\n

\"\"<\/p>\n

The work did not stop there. Once the ad was completed, Beam delivered 14 worldwide global adapts – which were done centrally at The Mill – directly to international broadcasters, as well as delivering bespoke material for localised reversioning to 6 countries and generic HD and SD digital assets to 31 other countries.<\/p>\n

\"The<\/a> <\/a>
\n\"The<\/a><\/p>\n

\u201cThis is one the biggest commercial VFX projects The Mill has ever undertaken and in such a short time frame of just five weeks,\u201d said Stephen Venning, Executive Producer of the spot. \u201cI can confidently say that there is no other company in the world who could have achieved this level of creativity and believability, and this is quite simply due to the dedication and skill of our talented team of visual effects artists.\u201d<\/p>\n


\n\"The<\/a><\/p>\n

\"The<\/a> <\/a><\/p>\n

\"The<\/a><\/p>\n

Visit The Mill<\/a><\/p>\n

See more work by The Mill on Fired By Design<\/a><\/p>\n

\n

Metadata<\/strong><\/em><\/p>\n

Agency:\u00a0 \t\tWieden+Kennedy, Amsterdam<\/em><\/p>\n

Creatives: \t\tMark Bernath, Eric Quennoy, Stuart Harkness, Freddie Powell<\/em><\/p>\n

Producer:\u00a0 \t\tElissa Singstock, Olivier Klonhammer<\/em><\/p>\n

Production Company:\u00a0 \tAnonymous \/ Independent<\/em><\/p>\n

Director:\u00a0 \t\tAlejandro Gonzalez Inarritu<\/em><\/p>\n

DP:\u00a0 \t\t\tEmmanuel Lubezki\u00a0 aka Chivo<\/em><\/p>\n

Editing Company: \tWork Post<\/em><\/p>\n

Editor:\u00a0 \t\t\tRich Orrick, Ben Jordan<\/em><\/p>\n

International Production Adaptation Management:\u00a0 Nickie Stevens @ The Pool TV<\/em><\/p>\n

Post Production:\u00a0 \tThe Mill London, The Mill NY<\/em><\/p>\n

The Mill London Team<\/em><\/p>\n

Exec Producer:\u00a0 \t\tStephen Venning<\/em><\/p>\n

Producer:\u00a0 \t\tMatt Williams<\/em><\/p>\n

Line Producer:\u00a0 \t\tAllison Cain<\/em><\/p>\n

Versioning Producer:\u00a0 \tLouise Sharp<\/em><\/p>\n

Shoot Supervisors:\u00a0 \tNeil Davies, Tom Bussell, Austen Humphries, Vince Baertsoen, Des Anwar, Darren Christie<\/em><\/p>\n

Scheduler:\u00a0 \t\tColette Boyle<\/em><\/p>\n

Beam Production Management:\u00a0 Kate Georgiou<\/em><\/p>\n

Colourists:\u00a0 \t\tSeamus O\u2019Kane, James Bamford, Aubrey Woodiwiss<\/em><\/p>\n

Lead 2D:\u00a0 \t\tNeil Davies<\/em><\/p>\n

Lead Flame:\u00a0 \t\tNeil Davies<\/em><\/p>\n

Flame:\u00a0 \t\t\tRich Roberts, Grant Connor, Pete Rypstra<\/em><\/p>\n

Flame Assist:\u00a0 \t\tLeon Woods, Danny Morris, Paul Downes, John Price, Ben Turner, \t\t\t\tZoe Cassey Hayes, Dawn Bowrey<\/em><\/p>\n

2D Roto:\u00a0 \t\tKirti Dave, Mervyn New, Laura Jacobs, Mark Titchener, Laraib Atta<\/em><\/p>\n

Shake:\u00a0 \t\t\tDarren Christie, Vanessa duQuesnay, Donal Nolan<\/em><\/p>\n

<\/em><\/p>\n

Smoke:\u00a0 \t\tJP<\/em><\/p>\n

Lead 3D:\u00a0 \t\tTom Bussell<\/em><\/p>\n

3D:\u00a0 \tJuan Brockhurst, Edward Hicks, Dan Adams, Daniel Jahnel, Amy Macdonald, Sergio Xisto, Eva Kuehlmann, Ed Shires, Nikki Atkinson, Adrian Russell , Sean Whelan<\/em><\/p>\n

3D Tracking: \t\tMatthew Salisbury, James Lakin, Ben Thomas, Anton Smit, Joe Dennis, \t\t\t\tSean Whelan, Eliot Speed<\/em><\/p>\n

Matt Painting:\u00a0 \t\tDave Gibbons , Can Y. Sanalan<\/em><\/p>\n

After Effects:\u00a0 \t\tPete Mellor<\/em><\/p>\n

The Mill NY Team<\/em><\/p>\n

Producers:\u00a0 \t\tDan Roberts, Boo Wong<\/em><\/p>\n

Lead 2D:\u00a0 \t\tWestley Sarokin<\/em><\/p>\n

2D:\u00a0 \t\t\tCorey Brown, Suzanne Dyer, Rosalind Paradis, Iwan Zwarts, Jade Kim, \t\t\t\tGigi Ng, Robert Bruce, Randy Krueger, Brendan O\u2019Neil, Albert Cook, \t\t\t\tAlex Lovejoy, Melissa Graff, Tristan Wake, Jeff Robins, Keith Sullivan, \t\t\t\tClaudia D\u2019Enjoy<\/em><\/p>\n

Lead 3D:\u00a0 \t\tBen Smith<\/em><\/p>\n

3D:\u00a0 \t\t\tWyatt Savarese, Chris Bernier, Ajit Menon<\/em><\/p>\n

Kit:\u00a0 \t\t\tFlame, Shake, Combustion, After Effects, Maya, Massive<\/em><\/p>\n

<\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

The Mill carried out some stunning and very substantial vfx work on the football-focussed \u2018Write the Future\u2019 spot for Nike by W+K Amsterdam and director Alejandro Gonz\u00e1lez I\u00f1\u00e1rritu<\/p>\n","protected":false},"author":129,"featured_media":4734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[24,27,743,740,735,32,736,734,731,42,742,56,738,737,739,2942,741,733],"class_list":["post-4731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-projects","tag-3d","tag-ad-spot","tag-alejandro-gonzalez-inarritu","tag-cesc-fabregas","tag-christiano-ronaldo","tag-compositing","tag-didier-drogba","tag-fabio-cannavaro","tag-football","tag-grading","tag-nike","tag-post-production","tag-ribery","tag-ronaldinho","tag-theo-walcott","tag-vfx-projects","tag-wayne-rooney","tag-world-cup"],"yoast_head":"\nPure Fantasy Football - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=4731\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pure Fantasy Football - 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