{"id":478,"date":"2009-05-18T13:02:03","date_gmt":"2009-05-18T13:02:03","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=478"},"modified":"2017-04-28T10:58:38","modified_gmt":"2017-04-28T09:58:38","slug":"bring-flying-horses","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=478","title":{"rendered":"Bring on the flying horses"},"content":{"rendered":"<p>The Newport Beach Film Festival opener is a stop-motion CG mashup of iconic Hollywood titles, directed by Andy Hall <!--more--><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-499 lazyload\" title=\"Andy Hall's fantasy opening spot for the Newport Beach Film Festival \" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/88c45c95ed35398a2fd6ff2d5b4c8e22.jpg?resize=300%2C169&#038;ssl=1\" alt=\"Andy Hall's fantasy opening spot for the Newport Beach Film Festival \" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-485 lazyload\" title=\"Andy Hall's fantasy opening spot for the Newport Beach Film Festival \" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/16cf1497b861fdbc252e2df8c8e01479.jpg?resize=300%2C169&#038;ssl=1\" alt=\"Andy Hall's fantasy opening spot for the Newport Beach Film Festival \" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p>Hall, 3D and visual effects supervisor at VFX boutique a52, credits Terry Gilliam\u2019s \u2018The Adventures of Baron Munchausen\u2019 as a major influence in the 30-second sequence. Produced by Elastic, it marks the 10th outing for this annual Californian film festival, a fact celebrated by Hall by blending elements of the iconic opening titles from Hollywood&#8217;s major studios, presented with a dramatic twist as well as wit and charm.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-484 lazyload\" title=\"nbff02l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/e722f8d4d39eadee67c9ba7c61135498.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff02l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-482 lazyload\" title=\"nbff07l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/4abf579deccd582df8dd60583c1b4598.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff07l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p>&#8220;I wanted to create a narrative that took us on a journey connecting all these pieces,\u201d explained Hall. \u201cAfter much thought, it felt right to give the work a sense of style that tipped its hat to those opening fanfares &#8211; but in a whimsical way&#8230; and getting back to my roots in animation, I really wanted to create a unique vision that would make the opening something special in its own right.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-492 lazyload\" title=\"nbff03l-1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/809d734df1fe3ecaf35ad45b00306ed6.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff03l-1\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-483 lazyload\" title=\"nbff11l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/7b158b2263ab8ed4f35d6297326095bf.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff11l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p>To this end, Hall was inspired by the theatrical nature of Terry Gilliam\u2019s work, particularly his 1998 fantasy film. \u201cBy giving it a lot of texture and layering the lighting, I was able to capture a stage-like quality, and the whole film became very much a labour of love. I wanted there to be layers of detail, so that every time it&#8217;s watched, viewers might see something new.\u201d<\/p>\n<p>Working closely with a52\u2019s CG team, Hall achieved his desired style by focusing on the staging of the various shots in the sequence, while adding countless details and textures to ensure that each world feels like a hand-crafted set, while the separate elements fit together into the action-filled narrative like clockwork. Maya 2009 formed a vital component of the project\u2019s production. \u201cEspecially with the new feature sets like the animation layers, it allowed for even great flexibility to create this imagery exactly the way I imagined it&#8230; if not better,\u201d said Hall.<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-491 lazyload\" title=\"nbff01l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/7d470eedc0d6f473b1a702528c8dc7ee.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff01l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-490 lazyload\" title=\"nbff06l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/fb875bfa0de4f73da33e66eedfe19917.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff06l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p>The spot was produced by full-service design company Elastic with finished content graded for film and HD\/SD broadcast presentation by a52\u2019s Patrick Murphy using Flame. Driven by an original orchestral score from Robot Repair, the spot\u2019s final mix was created by Framework Sound.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-medium wp-image-486 lazyload\" title=\"nbff12l\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/34a456aa1f56522e2d48b14ca0287d75.jpg?resize=300%2C169&#038;ssl=1\" alt=\"nbff12l\" width=\"300\" height=\"169\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<p><a href=\"http:\/\/www.a52.com\" target=\"_blank\">See more vfx by a52 here<\/a><br \/>\nVisit <a href=\"http:\/\/elastic.tv\/\" target=\"_blank\">Elastic <\/a><\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<address> <\/address>\n<address>Metadata<\/address>\n<address>Title: 10th annual Newport Beach film festival \u201cTenth of a Century\u201d<\/address>\n<address>Director: Andy Hall<\/address>\n<address>Production\/Design: Elastic <\/address>\n<address>Executive Producer:\u00a0 Alex Gorodetzki<\/address>\n<address>Producer:\u00a0 Jenny Bright<\/address>\n<address> Client:\u00a0 Newport Beach Film Festival<\/address>\n<address>Client creative: Todd Quartararo (founder, head of marketing) <\/address>\n<address>Agency:\u00a0 RPA<\/address>\n<address>Agency Creatives: Gary Paticoff (executive producer), Scott McDonald (creative director\/art director): <\/address>\n<address> VFX\/Animation\/Finishing: A52<\/address>\n<address>Executive Producer:\u00a0 Linda Carlson<\/address>\n<address>Producer:\u00a0 Jenny Bright<\/address>\n<address>Film\/DI colourist:\u00a0 Patrick Murphy<\/address>\n<address>CG Supervisor:\u00a0 Kirk Shintani &amp; Max Ulichney<\/address>\n<address>3D Artists:\u00a0 Adam Newman, Paulo De Almada, Christopher Janney<\/address>\n<address> <\/address>\n<address>Music &amp; Sound design:\u00a0 Robot Repair <\/address>\n<address>Executive Producer, Sound Designer:\u00a0 Douglas Darnell<\/address>\n<address>Composer:\u00a0 Kael Alden<\/address>\n<address> <\/address>\n<address>Final mix:\u00a0 Framework Sound<\/address>\n<address>Mixer:\u00a0 Ken Dahlinger<\/address>\n<address> <\/address>\n","protected":false},"excerpt":{"rendered":"<p>The Newport Beach Film Festival opener is a stop-motion CG mashup of iconic Hollywood titles, directed by Andy Hall <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,68],"tags":[2940,38,49,61,2942],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-vfx-projects","tag-animation-projects","tag-flame","tag-maya","tag-stop-motion","tag-vfx-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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