{"id":4882,"date":"2010-07-22T12:54:08","date_gmt":"2010-07-22T11:54:08","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=4882"},"modified":"2010-07-22T12:54:32","modified_gmt":"2010-07-22T11:54:32","slug":"escape-from-reality","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=4882","title":{"rendered":"Escape from reality"},"content":{"rendered":"<p>Brickyard VFX has just completed work on the new \u201cYahoo! Lip Sync\u201d campaign, featuring Maya and flame work and on-set VFX supervision duties<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHome032.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4901 lazyload\" title=\"YahooHome03\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHome032.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHome032.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHome032.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Set to tracks from artists such as Kanye West, Motley Crue and Lionel Richie, the campaign promotes Yahoo!\u2019s search engine through three 30 second spots: \u201cFlashing Lights\u201d, \u201cHome Sweet Home\u201d, and \u201cHello\u201d. The campaign is via ad agency <a href=\"http:\/\/www.goodbysilverstein.com\/\" target=\"_blank\">Goodby, Silverstein &amp; Partners<\/a> and <a href=\"http:\/\/www.hungryman.com\/\" target=\"_blank\">Hungry Man<\/a> director Bryan Buckley.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooFlashing012.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4896 lazyload\" title=\"YahooFlashing01\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooFlashing012.jpg?resize=600%2C338&#038;ssl=1\" alt=\"still image from Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooFlashing012.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooFlashing012.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Patrick Poulatian, VFX supervisor, was on location in Prague where all of the spots were shot in a historical mansion over a period of 6+ shoot days. While Brickyard was on set to support the creative vision, a bulk of the team\u2019s work came after the shoot, as they completed transitions and additionally designed CG elements in Maya and composited using Autodesk Flame.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooFlashing042.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4897 lazyload\" title=\"YahooFlashing04\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooFlashing042.jpg?resize=600%2C338&#038;ssl=1\" alt=\"still image from Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooFlashing042.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooFlashing042.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The project did not come without challenges. \u201cBryan took an organic filmmaking approach to the shoot and used a handheld camera. This gave him the freedom to shoot whatever he needed, but it also posed quite a technical feat when it came to tracking,\u201d noted, Patrick. \u201cWith no motion control, it was a challenge to track elements; however our team of artists was relentless to circumvent the obstacles and ultimately achieve the look and feel Goodby had envisioned.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHello032.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4899 lazyload\" title=\"YahooHello03\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHello032.jpg?resize=600%2C338&#038;ssl=1\" alt=\"still image from Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHello032.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHello032.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Each spot paints a picture of a man or woman discontent with their daily routine and introduces a purple door with a Yahoo! Ringer as a gateway into an exciting world conjured up by its dreamer.<\/p>\n<p>\u201cFlashing Lights\u201d transports a bored office employee from his cubicle into a world of limos, ladies, paparazzi and stardom. \u201cHome Sweet Home\u201d transports a man from his living room into a surreal alternate universe &#8212; complete with a Nascar driver playing the piano while on fire, a western brawl, a mechanical bull ride and more. In \u201cHello\u201d a woman escapes from a mundane dinner date into a universe of grandiose dating options. At the end of each spot the dreamer is slowly brought back to reality as a Yahoo! search page appears behind them to \u201creveal\u201d their customized search results while characters from the music videos interact with them in their original environments.<a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHome022.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4900 lazyload\" title=\"YahooHome02\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHome022.jpg?resize=600%2C338&#038;ssl=1\" alt=\"still image from Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHome022.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHome022.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>\u201cWe love collaborating with Goodby and always look forward to working with them, because the quality of their creative is always inventive,\u201d said Jeff Blodgett, Executive Producer, Brickyard VFX, Santa Monica. \u201cWorking side by side with director Bryan Buckley helped guide us in delivering effects and compositing work that contributes to the quirky humour of these spots.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHello022.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-4898 lazyload\" title=\"YahooHello02\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/07\/YahooHello022.jpg?resize=600%2C338&#038;ssl=1\" alt=\"still image from Yahoo spot by Brickyard VFX\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHello022.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/07\/YahooHello022.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p><a title=\"More by Brickyard\" href=\"https:\/\/firedbydesign.com\/?s=www.brickyardvfx.com&amp;submit.x=0&amp;submit.y=0&amp;submit=Search\" target=\"_blank\">See more work by Brickyard VFX on Fired By Design<\/a><\/p>\n<p><a title=\"www.brickyardvfx.com\" href=\"http:\/\/www.brickyardvfx.com\" target=\"_blank\">Visit Brickyard VFX <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brickyard VFX has just completed work on the new \u201cYahoo! Lip Sync\u201d campaign, featuring Maya and flame work and on-set VFX supervision duties<\/p>\n","protected":false},"author":129,"featured_media":4901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223,68],"tags":[24,157,778,27,672,774,613,777,771,775,32,769,770,772,781,780,779,773,56,668,189,776,2942,768],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postproduction","category-vfx-projects","tag-3d","tag-3d-animation","tag-ad-campaigns","tag-ad-spot","tag-autodesk-flame","tag-autodesk-maya","tag-brickyard-vfx","tag-broadcast","tag-bryan-buckley","tag-cg","tag-compositing","tag-goodby-silverstein-partners","tag-hungry-man","tag-jeff-blodgett","tag-kanye-west","tag-lionel-richie","tag-motley-crue","tag-patrick-poulatian","tag-post-production","tag-production","tag-television","tag-tracking","tag-vfx-projects","tag-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escape from reality - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=4882\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Escape from reality - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Brickyard VFX has just completed work on the new \u201cYahoo! 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