{"id":5010,"date":"2010-08-03T20:39:05","date_gmt":"2010-08-03T19:39:05","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=5010"},"modified":"2017-04-28T10:58:46","modified_gmt":"2017-04-28T09:58:46","slug":"green-animation","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=5010","title":{"rendered":"Green animation"},"content":{"rendered":"<p>Directed by UBIK and described as \u2018eco-friendly stop frame\u2019, Not to Scale has produced a new animated commercial for Proctor and Gamble<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-14.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5020 lazyload\" title=\"Screengrab-14\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-14.jpg?resize=600%2C334&#038;ssl=1\" alt=\"\" width=\"600\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-14.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-14.jpg?resize=520%2C289&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/334;\" \/><\/a><\/p>\n<div id=\"attachment_5022\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-12.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5022\" class=\"size-full wp-image-5022 lazyload\" title=\"Screengrab-12\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-12.jpg?resize=600%2C334&#038;ssl=1\" alt=\"\" width=\"600\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?resize=520%2C289&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/334;\" \/><\/a><p id=\"caption-attachment-5022\" class=\"wp-caption-text\">Commercial for Proctor and Gamble by UBIK<\/p><\/div>\n<p>The Not to Scale directors created \u00a0six 10-second environmentally friendly commercials for the FMCG giant, encouraging consumers to use products with less waste and packaging, saving energy and water.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5014 lazyload\" title=\"Screengrab-11\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-11.jpg?resize=600%2C336&#038;ssl=1\" alt=\"\" width=\"600\" height=\"336\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-11.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-11.jpg?resize=520%2C291&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/336;\" \/><\/p>\n<p>Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.<\/p>\n<p>All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-15.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5019 lazyload\" title=\"Screengrab-15\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-15.jpg?resize=600%2C340&#038;ssl=1\" alt=\"\" width=\"600\" height=\"340\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-15.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-15.jpg?resize=520%2C295&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/340;\" \/><\/a><\/p>\n<p>The commercial will be aired after Ariel commercials in 6 different European countries.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-13.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5021 lazyload\" title=\"Screengrab-13\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/08\/Screengrab-13.jpg?resize=600%2C336&#038;ssl=1\" alt=\"\" width=\"600\" height=\"336\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-13.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-13.jpg?resize=520%2C291&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/336;\" \/><\/a><\/p>\n<p>[vimeo]http:\/\/www.vimeo.com\/12455440[\/vimeo]<\/p>\n<p><a title=\"https:\/\/firedbydesign.com\/?s=%22not+to+scale%22&amp;submit.x=0&amp;submit.y=0&amp;submit=Search\" href=\"https:\/\/firedbydesign.com\/?s=%22not+to+scale%22&amp;submit.x=0&amp;submit.y=0&amp;submit=Search\" target=\"_blank\">See more by Not To Scale on Fired By Design<\/a><\/p>\n<p><a title=\"https:\/\/firedbydesign.com\/page-for-the-bright-sparks-category\/ubik-on-ar\/\" href=\"https:\/\/firedbydesign.com\/page-for-the-bright-sparks-category\/ubik-on-ar\/\" target=\"_blank\">Read an interview with UBIK<\/a><\/p>\n<p><a title=\"www.nottoscale.tv\" href=\"http:\/\/nottoscale.tv\/\" target=\"_blank\">Visit Not To Scale<\/a><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<p><strong>Credits<\/strong><strong><em>:<\/em><\/strong><\/p>\n<p><strong><em> <\/em><\/strong><\/p>\n<p><em>Production Company: Not To Scale<\/em><\/p>\n<p><em>Directors: UBIK<\/em><\/p>\n<p><em>Producer: Lisa Hill<\/em><\/p>\n<p><em>Agency: Grey London<\/em><\/p>\n<p><em>Agency Producers: Mandy Saunders &amp; Tom Pearce<\/em><\/p>\n<p><em>Agency Creative: Gilles Montgomery<\/em><\/p>\n<p><em>Stop Frame Animation: Mark Waring<\/em><\/p>\n<p><em>Art Department: Andy Gent<\/em><\/p>\n<p><em>DOP: Simon Paul<\/em><\/p>\n<p><em>Compositor: Chris Garvin \u2013 Not To Scale<\/em><\/p>\n<p><em>Voice Over: Samantha Bond<\/em><\/p>\n<p><em>Audio Post: Scramble<\/em><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n","protected":false},"excerpt":{"rendered":"<p>Directed by UBIK and described as \u2018eco-friendly stop frame\u2019, Not to Scale has produced a new animated commercial for Proctor and Gamble<\/p>\n","protected":false},"author":129,"featured_media":5022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[27,2940,61],"class_list":["post-5010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stop-motion-inspirational-projects","tag-ad-spot","tag-animation-projects","tag-stop-motion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green animation - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=5010\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Green animation - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Directed by UBIK and described as \u2018eco-friendly stop frame\u2019, Not to Scale has produced a new animated commercial for Proctor and Gamble\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010\"},\"author\":{\"name\":\"The Editor\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\"},\"headline\":\"Green animation\",\"datePublished\":\"2010-08-03T19:39:05+00:00\",\"dateModified\":\"2017-04-28T09:58:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010\"},\"wordCount\":246,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/Screengrab-12.jpg?fit=600%2C334&ssl=1\",\"keywords\":[\"advertising\",\"Animation\",\"stop motion\"],\"articleSection\":[\"Stop Motion\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010\",\"name\":\"Green animation - Fired By Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/Screengrab-12.jpg?fit=600%2C334&ssl=1\",\"datePublished\":\"2010-08-03T19:39:05+00:00\",\"dateModified\":\"2017-04-28T09:58:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firedbydesign.com\\\/?p=5010\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/Screengrab-12.jpg?fit=600%2C334&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/Screengrab-12.jpg?fit=600%2C334&ssl=1\",\"width\":600,\"height\":334,\"caption\":\"Commercial for Proctor and Gamble by UBIK\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5010#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/firedbydesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Green animation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"name\":\"Fired By Design\",\"description\":\"creative inspirations and revelations\",\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/firedbydesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\",\"name\":\"Fired By Design\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"width\":207,\"height\":236,\"caption\":\"Fired By Design\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/FiredByDesign\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\",\"name\":\"The Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"caption\":\"The Editor\"},\"sameAs\":[\"https:\\\/\\\/firedbydesign.com\"],\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?author=129\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Green animation - Fired By Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firedbydesign.com\/?p=5010","twitter_card":"summary_large_image","twitter_title":"Green animation - Fired By Design","twitter_description":"Directed by UBIK and described as \u2018eco-friendly stop frame\u2019, Not to Scale has produced a new animated commercial for Proctor and Gamble","twitter_image":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1","twitter_creator":"@FiredByDesign","twitter_site":"@FiredByDesign","twitter_misc":{"Written by":"The Editor","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/firedbydesign.com\/?p=5010#article","isPartOf":{"@id":"https:\/\/firedbydesign.com\/?p=5010"},"author":{"name":"The Editor","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8"},"headline":"Green animation","datePublished":"2010-08-03T19:39:05+00:00","dateModified":"2017-04-28T09:58:46+00:00","mainEntityOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=5010"},"wordCount":246,"publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=5010#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1","keywords":["advertising","Animation","stop motion"],"articleSection":["Stop Motion"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/firedbydesign.com\/?p=5010","url":"https:\/\/firedbydesign.com\/?p=5010","name":"Green animation - Fired By Design","isPartOf":{"@id":"https:\/\/firedbydesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=5010#primaryimage"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=5010#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1","datePublished":"2010-08-03T19:39:05+00:00","dateModified":"2017-04-28T09:58:46+00:00","breadcrumb":{"@id":"https:\/\/firedbydesign.com\/?p=5010#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firedbydesign.com\/?p=5010"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/?p=5010#primaryimage","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/Screengrab-12.jpg?fit=600%2C334&ssl=1","width":600,"height":334,"caption":"Commercial for Proctor and Gamble by UBIK"},{"@type":"BreadcrumbList","@id":"https:\/\/firedbydesign.com\/?p=5010#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firedbydesign.com\/"},{"@type":"ListItem","position":2,"name":"Green animation"}]},{"@type":"WebSite","@id":"https:\/\/firedbydesign.com\/#website","url":"https:\/\/firedbydesign.com\/","name":"Fired By Design","description":"creative inspirations and revelations","publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firedbydesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/firedbydesign.com\/#organization","name":"Fired By Design","url":"https:\/\/firedbydesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","width":207,"height":236,"caption":"Fired By Design"},"image":{"@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/FiredByDesign"]},{"@type":"Person","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8","name":"The Editor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","caption":"The Editor"},"sameAs":["https:\/\/firedbydesign.com"],"url":"https:\/\/firedbydesign.com\/?author=129"}]}},"_links":{"self":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/5010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5010"}],"version-history":[{"count":0,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/5010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/media\/5022"}],"wp:attachment":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}