{"id":5125,"date":"2010-08-09T20:13:22","date_gmt":"2010-08-09T19:13:22","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=5125"},"modified":"2017-04-28T11:00:34","modified_gmt":"2017-04-28T10:00:34","slug":"retooned-network","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=5125","title":{"rendered":"Retooned Network"},"content":{"rendered":"

Cartoon Network will be sporting a new look and tone from now on thanks to a collaboration with Brand New School<\/p>\n

\"\"<\/a>

The checkerboard-inspired grid permeates every part of the network, including transitions like the one in this morning bump. Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of Brand New School (BNS )were able to bring this idea to life in a fresh, compelling way using dimension, colour and movement.\u00a0 All the new design elements began appearing in late May, and the new on-air IDs premiered on the network last week.<\/p>\n

\"\"<\/a>

Every CN day starts and ends with the dashboard clock, as pictured here waking up after a long night of adult swim programming. Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

“Our brand expansion represents our commitment to delivering a breadth of content that our audience cannot find anywhere else,” said Senior Vice President of Creative Direction, Michael Ouweleen.\u00a0 “The checkerboard is in our DNA and is not only reflected in the subtle redesign of the logo but also provides a through line that connects and helps frame our diverse slate of programming from animation to live-action.\u00a0 The art direction and creative acumen of the Brand New School and their ability to breathe new into the iconic was invaluable and helped us achieve our goal.”<\/p>\n

\"\"<\/a>

A morning bump highlighting CN's new patterns and DNA, its graphic icon system. Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

\"\"<\/a>

For show menus, the checkerboard explodes in space, becoming endless portals for Cartoon Network's characters to spring from. Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

BNS founder and creative director Jonathan Notaro, along with art directors Eric Adolfsen and Mike Calvert, provided detailed insights into the conceptual thinking behind the multifaceted brand expansion project, where their approaches emphasized interconnectedness across each and every deliverable, as well as the pairing of extremely thoughtful design with animation geared toward generating specific audience responses, including laughter.<\/p>\n

“This has been a very exciting opportunity for us to be closely involved with Cartoon Network and their continued evolution,” Notaro began.\u00a0 “The new on-air identity complements its diverse range of visual languages, and leverages our design expertise by incorporating specific, creative means for consistently packaging the network’s editorial humor into every second of each broadcast day.”<\/p>\n

\"\"<\/a>

"An ad for CN's website that is itself a play on advertising." Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

\"\"<\/a>

Eric Adolfsen:"The illustrated logo concept gave us the chance to curate the many artists we most wanted to share with Cartoon Network's viewers". Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n

By combining their design ideas within the organizational approach, the BNS team was pleased to have created a meta-narrative that uses the complete visual identity system to creatively convey the interconnectedness of the channel’s content. From the promos to the menus to the bumps to the IDs, each piece tells the same story from a different perspective, where the checkerboard functions like a chessboard, with infinite moves possible.<\/p>\n

\"\"<\/a>

Afternoons kick off with the power-up of CN's dashboard, a visualization of the odd inner-machinery of the station. These widgets are individually spotlighted throughout the afternoon. Image courtesy of Brand New School and Cartoon Network.<\/p><\/div>\n


\n

\"\"<\/a>

"This bump demonstrates the Smart MazeSolver's ability to solve mazes without defacing the CN logo." Image courtesy of Brand New School and Cartoon Network. <\/p><\/div><\/p>\n

“Because we’d created such a gridded and structured designs for the overall approach, it became imperative that the movement of these pieces felt snappy, fast-paced, and above all, playful and full of life,” said Calvert. “Our animators developed a language that’s rooted in familiar physical interactions, but caricatured and amplified into something incredibly captivating and energetic.”<\/p>\n

\"\"<\/a>

Still from the "OO" ident, drawn for Brand New School by Fudge Factory \/ Travis Millard. Image courtesy of Brand New School and Cartoon Network. <\/p><\/div>\n

It was important to Cartoon Network that each day part be distinct and branded with its own colour, humour and expanding level of complexity.\u00a0 “We wanted to share on-air the excitement we found in the initial explorations of the checkerboard and the grid,” said Adolfsen.\u00a0 “From the first to the last second of each day, we looked for ways to consistently surprise viewers and build on the language of the checkerboard, eventually creating a visual shorthand the audience could embrace.”<\/p>\n

\"\"<\/a>

At night, the CN visual language becomes more mature and slick -- but still funny. This primetime bump presents a seemingly endless tunnel of doors and gates. Image courtesy of Brand New School and Cartoon Network<\/p><\/div>\n

The creation of each animated asset in the project was led by BNS’s Hyesung Park, Arthur Hur and Andy Mastrocinque.\u00a0 Among many elements created by various artists under their supervision is a series of 14 short, black-and-white animated IDs, each of which derives visually from the letterforms of the newly designed Cartoon Network logo.<\/p>\n

\"\"<\/a>

Still from the "T" ident, based on illustrations created for Brand New School by Ryan Cox. Image courtesy of Brand New School and Cartoon Networ<\/p><\/div>\n

\u201cOur enthusiasm for the brand reached every pocket of this redesign, culminating in the ID system we developed,” explained Calvert.\u00a0 For the ID’s, Brand New School established a simple rule: make a black and white animation based on each of the 14 letters of the words Cartoon Network.\u00a0 “The idents are both a nod to the channel’s history as well as an opportunity to curate the artists we love.\u00a0 They’re a celebration of every form of animation, from hand-drawn cel to 3D.”<\/p>\n

\"\"<\/a>

Still from the "R" (Arrrgh) ident, drawn for Brand New School by Meg Hunt. Image courtesy of Brand New School and Cartoon Network. <\/p><\/div>\n

For HD design and finishing, as well as all elements of the broadcast package, primary artistic tools for BNS have included Adobe Creative Suite, Autodesk Maya, Apple’s Final Cut Pro and Flame.<\/p>\n

Visit Brand New School<\/a><\/p>\n

See more by Brand New School on Fired By Design<\/a><\/p>\n

\"\"<\/a>

At night, the CN dashboard shutters and becomes a simple, checker-based typographic system that visualizes the primetime line-up. Image courtesy of Brand New School and Cartoon Network. <\/p><\/div>\n

\n

CREDITS:<\/strong><\/address>\n

<\/strong><\/span><\/p>\n

Project Name: Cartoon Network Brand Expansion<\/address>\n
Client: Cartoon Network<\/address>\n
Chief Marketing Officer: Brenda Freeman<\/address>\n
SVP On-Air\/Creative Director: Michael Ouweleen<\/address>\n
VP Production On-Air: Nathania Seales<\/address>\n
Art Director: Eric Lacombe<\/address>\n
Design & Production Company: Brand New School<\/address>\n
Creative Director: Jonathan Notaro<\/address>\n
Art Directors: Eric Adolfsen, Mike Calvert<\/address>\n
Associate Art Director: Forest Young<\/address>\n
Logo Designers: Jonathan Notaro, Jens Gehlhaar, Eric Adolfsen, Mike Calvert, Ryan Waller<\/address>\n
Lead Designers: Adam Wentworth, Damien Correll<\/address>\n
Icon Designers: Mike Calvert, Aaron Stewart<\/address>\n
Pitch Designers: Eric Adolfsen, Mike Calvert, Forest Young, Josh Parpan, Will Frohn, Pat Arrington, Philippe Intraligi, Ryan Cox, Sal Dell’Aquila, George Vincent<\/address>\n
CG Director: Vadim Turchin<\/address>\n
3D Animation: Walter Lubinski<\/address>\n
3D Tracking: Han Ho<\/address>\n
3D Modeling: Walter Lubinski, Adam Rosenzweig<\/address>\n
Lead Animators: Hyesung Park, Andy Mastrocinque, Arthur Hur<\/address>\n
Animator: David Rasura<\/address>\n
Additonal Animation: Eric Bauer, David Lucido<\/address>\n
Flicks Movie Package Design: Mario Sader, Jungeun Kim<\/address>\n
Flicks 2D VFX Supervisor: Arthur Hur<\/address>\n
Flicks 3D VFX Supervisor: Han Ho<\/address>\n
Flicks CG Director: Han Ho<\/address>\n
Flicks Movie Package Editor: Sam Goetz<\/address>\n
Storyboarding: Will Rosado<\/address>\n
Managing Director: Danny Rosenbloom<\/address>\n
Head of Production: Devin Brook<\/address>\n
Producer: Greg Babuik<\/address>\n
Associate Producer: Michele Watkins<\/address>\n
Production Coordinator: Ilona Klaver<\/address>\n
Production Assistant: Madison Brigode<\/address>\n
ID Design and Animation Credits<\/address>\n
“C” (Magnet): Design: Meg Hunt; Animation: Stieg Retlin, Kat Morris, Andy Mastrocinque<\/address>\n
“A” (Roadway): Design: Mike Calvert; Animation: Freddy Arenas<\/address>\n
“R” (Car Chase): Design: Ryan Cox; Animation: Walter Lubinski<\/address>\n
“T” (Helicopter): Design: Ryan Cox; Animation: Walter Lubinski<\/address>\n
“OO” (Split Eyes): Design: Travis Millard; Animation: Stieg Retlin, Hyesung Park<\/address>\n
“N (Footjoy)”: Design: Eric Adolfsen; Animation: Freddy Arenas<\/address>\n
“N (Teeth)”: Design: Ricardo Villavicencio; Animation: Hyesung Park, Stieg Retlin<\/address>\n
“E” (Bubbles): Design: Mike Calvert; Animation: Andy Mastrocinque, Steig Retlin<\/address>\n
“T” (Clothesline): Design: Stephen Kelleher; Animation: Hyesung Park<\/address>\n
“W” (Serpent): Design: Andrew Poneros; Animation: Andy Masterson<\/address>\n
“O” (Infinite Donut): Design: Travis Millard; Animation: Stieg Retlin, Hyesung Park<\/address>\n
“R” (Arrgh): Design: Meg Hunt; Animation: Hyesung Park, Stieg Retlin, Jessica Milazzo<\/address>\n
“K” (Mega Bite): Design: Ricardo Villavicencio; Animation: Andy Mastrocinque<\/address>\n
Original Music: Mad Decent and Michael Kohler<\/address>\n

\n<\/strong><\/div>\n

\n","protected":false},"excerpt":{"rendered":"

Cartoon Network will be sporting a new look and tone from now on thanks to a collaboration with Brand New School<\/p>\n","protected":false},"author":129,"featured_media":5127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,50],"tags":[441,2940,203,774,845,30,844,789,186,129,38,2941,843],"class_list":["post-5125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-projects","category-motion-graphics-projects","tag-adobe-creative-suite","tag-animation-projects","tag-apple","tag-autodesk-maya","tag-brand-new-school","tag-branding","tag-cartoon-network","tag-cartoons","tag-character-animation","tag-final-cut-pro","tag-flame","tag-motion-graphics-projects","tag-tv-idents"],"yoast_head":"\nRetooned Network - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=5125\" \/>\n<link rel=\"next\" href=\"https:\/\/firedbydesign.com\/?p=5125&page=2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Retooned Network - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"Cartoon Network will be sporting a new look and tone from now on thanks to a collaboration with Brand New School\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/08\/cn10-08l.jpg?fit=600%2C338&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125\"},\"author\":{\"name\":\"The Editor\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\"},\"headline\":\"Retooned Network\",\"datePublished\":\"2010-08-09T19:13:22+00:00\",\"dateModified\":\"2017-04-28T10:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125\"},\"wordCount\":1501,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/cn10-08l.jpg?fit=600%2C338&ssl=1\",\"keywords\":[\"adobe creative suite\",\"Animation\",\"apple\",\"Autodesk Maya\",\"Brand New School\",\"branding\",\"Cartoon Network\",\"Cartoons\",\"character animation\",\"Final Cut Pro\",\"flame\",\"Motion Graphics\",\"tv idents\"],\"articleSection\":[\"Animation\",\"Motion Graphics\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125\",\"name\":\"Retooned Network - Fired By Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/cn10-08l.jpg?fit=600%2C338&ssl=1\",\"datePublished\":\"2010-08-09T19:13:22+00:00\",\"dateModified\":\"2017-04-28T10:00:34+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firedbydesign.com\\\/?p=5125\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=5125#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/cn10-08l.jpg?fit=600%2C338&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/cn10-08l.jpg?fit=600%2C338&ssl=1\",\"width\":600,\"height\":338,\"caption\":\"At night, the CN visual language becomes more mature and slick -- but still funny. 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