{"id":5382,"date":"2010-08-23T20:34:12","date_gmt":"2010-08-23T19:34:12","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=5382"},"modified":"2010-08-23T20:37:54","modified_gmt":"2010-08-23T19:37:54","slug":"beautiful-briny-game","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=5382","title":{"rendered":"Beautiful briny game"},"content":{"rendered":"

MPC has created a full cast of over 60 photorealistic CG creatures and provided extensive environment work for Cadbury\u2019s latest commercial \u2018Spots V Stripes\u2019, via Fallon and A Glass and A Half Full Productions.<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creature by MPC<\/p><\/div>\n

As an official sponsor of the Olympics 2012, Cadbury\u2019s is already building up for the event and has created its own big game, sub-aquatic style. Underwater creatures take sides – stripes or spots – and engage in a dramatic fight over organic balloons.\u00a0\u00a0MPC was involved during pre-production including pre-vis and concept work to develop the right look for the creatures and the environment. \u00a0It was clear from an early stage that VFX would play an essential role in the success of the ad; all the animals had to be fully CG and most of the environments had to be created or enhanced in post.<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creatures by MPC<\/p><\/div>\n

MPC\u2019s Jake Mengers led the team as VFX Creative Director with Stefan Gerstheimer as 3D Supervisor and Michael Gregory as 2D Supervisor.\u2028\u2028The director wanted to create a photorealistic look for the creatures but their livery had to be adapted to fit with the teams. \u00a0MPC\u2019s main challenge was modelling, animating and texturing 14 different types of animals including turtles, devil rays, octopuses, sailfish, ducks, crabs and mantis shrimps. \u00a0All the assets were modelled in Maya, painted in ZBrush, textured using Body Paint and rendered with Mental Ray.<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creatures by MPC<\/p><\/div>\n

The live action plates for the environments were captured in the Red Sea during a 5-day shoot. Many of the underwater environments were rebuilt entirely using a combination of 3Delements and live-action projections. Reference material gathered during the shoot helped the 2D team recreate the environment matching detritus, caustic light and the light rays in 3D, combined with volumetric shadows for added realism.\u00a0 A lighting setup was designed to mimic the underwater conditions in a render efficient way.<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creatures by MPC<\/p><\/div>\n

\u201cTo composite the creatures into the live action plates we looked at a lot of real reference we had shot and also lots of underwater stock footage,\u201d explains 2D Supervisor Michael Gregory. \u201cWith the help of some wonderfully lit CG and some iridescence passes we were able to seamlessly composite them back into the plate. \u00a0Paying particular attention to the depth cueing of the shot and adding light rays, subtle flares and detritus helped us bring all the shots to life.\u201d<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creatures by MPC<\/p><\/div>\n

The balloons were rendered with four different textures including barnacle, lichen and moss passes then integrated with 3D bubbles and exploding cloudy fluid simulated in Maya.<\/p>\n

The crescendo to the commercial is a slow motion exit shot with a Tufted Duck being chased by the Sailfish and Devil Ray. The duck was feathered using Maya Fur and rendered using Mental Ray. All of the slo-motion water elements were created with bespoke Bokeh and Real Flow water.<\/p>\n

\"Still<\/a>

Still from Cadbury's Spots V Stripes. CGI creatures by MPC<\/p><\/div>\n

Nick Gordon directed the spot through Academy Films and Augusto Sola was the Creative Director. Jean-Clement Soret added the all-important master grade.<\/p>\n

See more by MPC on Fired By Design<\/a><\/p>\n

Visit MPC<\/a><\/p>\n

View the spot on A Glass And A Half Full Productions site<\/a><\/p>\n

Play the Cadbury’s Spots V Stripes game online<\/a><\/p>\n

Cadbury Animatic for Fallon UK
\n[vimeo]http:\/\/vimeo.com\/14234410[\/vimeo]<\/p>\n

\n

Credits<\/strong><\/address>\n
Director: Nick Gordon\u2028<\/address>\n
Advertising Agency: Fallon\u2028<\/address>\n
Agency Producer: Nicky Barnes\u2028<\/address>\n
Creative Director: Augusto Sola\u2028<\/address>\n
Production Company: Academy Films\u2028<\/address>\n
Production Company Producer: Lucy Gossage\u2028<\/address>\n
Editor: Ed Line @ Final Cut<\/address>\n
Post Production Co: MPC\u2028<\/address>\n
Post Production Producer: Julie Evans\u2028<\/address>\n
VFX Creative Director: Jake Mengers\u2028<\/address>\n
VFX Line Producer: Stefano Salvini\u2028<\/address>\n
VFX Supervisors: Stefan Gerstheimer (3D) and Michael Gregory (2D)\u2028<\/address>\n
3D VFX Team: Adam Burnett, Adam Elkins, Adam Leary, Ahmed Gharraph, Andrea Falcone, Andrea Kozakova, Andreas Graichen, Andrew Brooks, Andrey Ryabovichev, Anthony Bloor, Antoine Moulineau, Ben Wiggs, Charlotte Tyson, Chris Petts, Christopher Gooch, Dominic Edwards, Fiona Russell, Glen Swetez, Grant Walker, Ian King, Ian Ward, James Bailey, Janak Thacker, Janek Lender, Jason Brown, Jorge Montiel Meurer, Liam Griffin, Mark Brown, Monica Taddei, Nicholas Illingworth, Nidhi Seth, Richard Hopkins, Robert Hesketh, Rodney McFall, Sandy Heslop, Simon Payne, Stefan Gerstheimer\u2028<\/address>\n
2D VFX Team: Fabio Zaveti, Greg Howe-Davies, Heather Goodenough, Jim Spratling, Kelly Bruce, Michael Gregory, Neil Griffiths, Stephen Newbold\u2028<\/address>\n
Telecine: Jean-Clement Soret<\/address>\n","protected":false},"excerpt":{"rendered":"

MPC has created a full cast of over 60 photorealistic CG creatures and provided extensive environment work for Cadbury\u2019s latest commercial \u2018Spots V Stripes\u2019, via Fallon and A Glass and A Half Full Productions.<\/p>\n","protected":false},"author":129,"featured_media":5388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[971,973,774,965,968,960,972,967,112,970,966,272,962,959,964,969,963,961,828],"class_list":["post-5382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-projects","tag-a-glass-and-a-half-full-productions","tag-anthropomorphism","tag-autodesk-maya","tag-bokeh","tag-cadburys","tag-environment-work","tag-fallon","tag-jake-mengers","tag-mental-ray","tag-michael-gregory","tag-moving-picture-company","tag-mpc","tag-olympics-2012","tag-photorealistic","tag-real-flow","tag-stefan-gerstheimer","tag-underwater-stock-footage","tag-volumetric-shadows","tag-zbrush"],"yoast_head":"\nBeautiful briny game - 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