{"id":5409,"date":"2010-09-08T16:57:58","date_gmt":"2010-09-08T15:57:58","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=5409"},"modified":"2011-01-13T15:30:12","modified_gmt":"2011-01-13T15:30:12","slug":"sweet-surprise","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=5409","title":{"rendered":"Sweet surprise"},"content":{"rendered":"<p>Animation studio Nathan Love has continued its successful collaboration with advertising agency 22squared, bringing two new animated broadcast spots to life for Baskin-Robbins\u2019 U.S. summer advertising campaign.<\/p>\n<div id=\"attachment_5414\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp4m.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5414\" class=\"size-full wp-image-5414 lazyload\" title=\"br-shp4m\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp4m.jpg?resize=600%2C338&#038;ssl=1\" alt=\"image from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp4m.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp4m.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><p id=\"caption-attachment-5414\" class=\"wp-caption-text\">Barry Baaa from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)<\/p><\/div>\n<p>For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins\u2019 August Flavor of the Month, Pink Bubblegum ice cream, and Olive Ostrich, a playful bird who is ecstatic about Baskin-Robbins\u2019 birthday cakes. For each character, Nathan Love\u2019s art department created genuinely unique looks and personalities, and the animators added the life and soul. &#8220;Pink Bubblegum&#8221;\u00a0debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix television advertising analytics.<\/p>\n<div id=\"attachment_5411\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp2m.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5411\" class=\"size-full wp-image-5411 lazyload\" title=\"br-shp2m\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp2m.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Barry Baaa image from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp2m.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp2m.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><p id=\"caption-attachment-5411\" class=\"wp-caption-text\">Barry Baaa from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)<\/p><\/div>\n<div id=\"attachment_5410\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp3m.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5410\" class=\"size-full wp-image-5410 lazyload\" title=\"br-shp3m\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-shp3m.jpg?resize=600%2C338&#038;ssl=1\" alt=\"scene from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp3m.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-shp3m.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><p id=\"caption-attachment-5410\" class=\"wp-caption-text\">Scene from &quot;Pink Bubblegum&quot; (Image courtesy of Nathan Love)<\/p><\/div>\n<p>\u201cThis campaign has been an amazing validation for our studio, showcasing our ability to turn highly creative projects around quickly, and proving that we are ready for anything,\u201d said Joe Burrascano, Nathan Love\u2019s owner and creative director. \u201cOur goal of preparing the studio for feature films and creating original content is becoming more of a reality every day. We\u2019re extremely grateful to 22squared and Baskin-Robbins for involving us in this high-profile campaign. The spots have been attracting lots of positive attention, and we can\u2019t wait to roll this success into our next project.\u201d<\/p>\n<div id=\"attachment_5413\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-ost2m.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5413\" class=\"size-full wp-image-5413 lazyload\" title=\"br-ost2m\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-ost2m.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Scene from &quot;Baskin-Robbins Birthday Cakes&quot; (Image courtesy of Nathan Love)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-ost2m.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-ost2m.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><p id=\"caption-attachment-5413\" class=\"wp-caption-text\">Scene from &quot;Baskin-Robbins Birthday Cakes&quot; (Image courtesy of Nathan Love)<\/p><\/div>\n<p>The crew at Nathan Love designed and directed the entire campaign in SD and 1080 HD. Their tools for the spots included a combination of Adobe Creative Suite and Autodesk Maya for the animation, and The Foundry\u2019s Nuke compositing software for finishing. Each campaign spot also features Drew Skinner\u2019s original music and sound designs.<\/p>\n<div id=\"attachment_5412\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-ost4m.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-5412\" class=\"size-full wp-image-5412 lazyload\" title=\"br-ost4m\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/09\/br-ost4m.jpg?resize=600%2C338&#038;ssl=1\" alt=\"Olive Ostrich from &quot;Baskin-Robbins Birthday Cakes&quot; (Image courtesy of Nathan Love)\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-ost4m.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/09\/br-ost4m.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><p id=\"caption-attachment-5412\" class=\"wp-caption-text\">Olive Ostrich from &quot;Baskin-Robbins Birthday Cakes&quot; (Image courtesy of Nathan Love)<\/p><\/div>\n<p>\u201cThese spots were created with Baskin-Robbins\u2019 primary mission \u2013 to provide a full range of quality ice cream and cake products in a fun, inviting environment \u2013 in mind,\u201d added John Stapleton, 22squared\u2019s chief creative director. \u201cWith this team of animated characters, we were able to communicate Baskin-Robbins\u2019 mission in a way as innovative and enthusiastic as their flavour catalogue and fans.\u201d<\/p>\n<p><a title=\"ice-cream-capers\" href=\"https:\/\/firedbydesign.com\/ice-cream-capers\/\" target=\"_blank\">View other work by Nathan Love on Fired By Design<\/a><\/p>\n<p><a title=\"www.youtube.com\/user\/BaskinRobbinsFan\" href=\"http:\/\/www.youtube.com\/user\/BaskinRobbinsFan\" target=\"_blank\">Watch all the Baskin-Robbins characters online<\/a><\/p>\n<p><a title=\"www.NathanLove.com\" href=\"http:\/\/www.NathanLove.com\" target=\"_blank\">Visit Nathan Love<\/a><\/p>\n<p><a title=\"www.22squared.com\" href=\"http:\/\/www.22squared.com\" target=\"_blank\">Visit 22squared <\/a><\/p>\n<p>[vimeo]http:\/\/www.vimeo.com\/14253548[\/vimeo]<\/p>\n<address>Project Name: &#8220;Baskin-Robbins Birthday Cakes&#8221;<\/address>\n<address>Chief Creative Director: John Stapleton<\/address>\n<address>SVP Director of Broadcast: Connie Newberry<\/address>\n<address>Creative Director, Writer: Curt Mueller<\/address>\n<address>Senior Broadcast Producer: Kelly Kissell<\/address>\n<address>Associate Creative Director: Isvel Rodriguez<\/address>\n<address>Production Company: Nathan Love<\/address>\n<address>Director: Nathan Love<\/address>\n<address>Creative Director: Joe Burrascano<\/address>\n<address>Executive Producer: Mike Harry<\/address>\n<address>Producer: Derrick Huang<\/address>\n<address>Art Director: Anca Risca<\/address>\n<address>Character Designer: Sigmund Lamberto<\/address>\n<address>Project Lead: Frank Naranjo<\/address>\n<address>Animation Lead: Ryan Moran<\/address>\n<address>Animators: David Han, Ryan Moran<\/address>\n<address>Lighting, Rendering, and FX Lead: Mats Andersson<\/address>\n<address>Compositing Lead: Herculano Fernandes<\/address>\n<address>Texturing: Anca Risca, Jon Lee<\/address>\n<address>Texture, Lighting, Composite Artist: Jon Lee<\/address>\n<address>Fur TD: Andy Guttormsson<\/address>\n<address>Rendering TD: Arsen Arzumanyan<\/address>\n<address>Pipeline Lead: Stephen Mackenzie<\/address>\n<address>Pipeline TD: Mikael Spade<\/address>\n<address>Character Modeling: Mary Ibosh<\/address>\n<address>Additional Modeling: Youngmin Kim<\/address>\n<address>Sound Design: Andrew Skinner<\/address>\n<address>Music Composer: Andrew Skinner<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Animation studio Nathan Love has continued its successful collaboration with advertising agency 22squared, bringing two new animated broadcast spots to life for Baskin-Robbins\u2019 U.S. summer advertising campaign.<\/p>\n","protected":false},"author":129,"featured_media":5410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[991,441,2940,984,642,989,986,983,985,988,49,990,2950,987],"class_list":["post-5409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-projects","tag-22squared","tag-adobe-creative-suite","tag-animation-projects","tag-animation-studio","tag-animators","tag-art-department","tag-baskin-robbins","tag-broadcast-spots","tag-burrascano","tag-creative-director","tag-maya","tag-nathan-love","tag-nuke","tag-television-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweet surprise - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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