{"id":552,"date":"2009-05-20T11:16:41","date_gmt":"2009-05-20T11:16:41","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=552"},"modified":"2010-06-07T15:08:48","modified_gmt":"2010-06-07T14:08:48","slug":"potato-parade","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=552","title":{"rendered":"Potato parade"},"content":{"rendered":"<p>th1ng director Daniel Cohen has created a charming commercial for Kettle Chips, with Rushes carrying out the full post<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-554 lazyload\" title=\"Cohen's kettle chips1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/c26b586786949ef03e57c2e83d0501db.jpg?resize=200%2C113&#038;ssl=1\" alt=\"Cohen's kettle chips1\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;\" \/><\/p>\n<p style=\"text-align: left;\">The stop-frame animated commercial features a procession of rather versatile Kettle Chips, which form the features of faces, trees and a sizzling pan to illustrate the brand\u2019s natural production process and support the \u2018Simple is better\u2019 tagline.<a href=\"http:\/\/www.th1ng.com\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-556 aligncenter lazyload\" title=\"Cohen's kettle_chips_3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/8129936676cdc5127ca40d7ad8c4eca9.jpg?resize=200%2C113&#038;ssl=1\" alt=\"Cohen's kettle_chips_3\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;\" \/><\/a><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-555 aligncenter lazyload\" title=\"Cohen's kettle_chips_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/8c3df8750dc52f1cedff18adb68e09f6.jpg?resize=200%2C113&#038;ssl=1\" alt=\"Cohen's kettle_chips_2\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;\" \/>Cohen&#8217;s direction and the animation of the commercial, as well as rig removal and clean up was undertaken at Th1ng.  Rushes\u2019 Colourist Adrian Seery graded the individual crisps from the animation using the tracking and masking functions in Resolve, prior to passing the commercial to VFX artist Paul Hannaford who undertook the final retouching, titling and mastering.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-557 lazyload\" title=\"Cohen's kettle_chips_5\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/6a8c8f1cb6e51593b9a5c860a432ca97.jpg?resize=200%2C113&#038;ssl=1\" alt=\"Cohen's kettle_chips_5\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;\" \/><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.th1ng.com\">See more by th1ng<\/a><br \/>\n<a href=\"http:\/\/www.rushes.co.uk\" target=\"_blank\">See more by Rushes<\/a>\n<\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">\n<p><strong><br \/>\n<\/strong><\/p>\n<address><strong> Metadata<\/strong><\/address>\n<address> Title: \u2018Simple Is Better\u2019<\/address>\n<address> Client\/Product: Kettle Chips<\/address>\n<address> Agency: Isobel<\/address>\n<address> Agency Producer: Lou Pegg<\/address>\n<address> Agency Creative Directors: Rob Fletcher and Dave Alexander<\/address>\n<address> Production Company: Th1ng<\/address>\n<address> Director: Daniel Cohen<\/address>\n<address> Producer: Ru Warner<\/address>\n<address> Postproduction: Rushes<\/address>\n<address> Telecine: Adrian Seery<\/address>\n<address> VFX: Paul Hannaford<\/address>\n<address> Rushes Producer: Carl Grinter<\/address>\n","protected":false},"excerpt":{"rendered":"<p>th1ng director Daniel Cohen has created a charming commercial for Kettle Chips, with Rushes carrying out the full post<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,7],"tags":[27,2940,56,61],"class_list":["post-552","post","type-post","status-publish","format-standard","hentry","category-animation-projects","category-inspiration","tag-ad-spot","tag-animation-projects","tag-post-production","tag-stop-motion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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