{"id":5650,"date":"2010-10-18T17:37:57","date_gmt":"2010-10-18T16:37:57","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=5650"},"modified":"2010-10-18T17:42:43","modified_gmt":"2010-10-18T16:42:43","slug":"samsung-gets-stylish-with-lucy-in-disguise","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=5650","title":{"rendered":"Samsung gets stylish with Lucy in Disguise"},"content":{"rendered":"<p>Samsung Electronics UK has just announced an exclusively designed Lucy in Disguise (LiD)\u00a0notebook.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/10\/IMG_0668.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-5653 aligncenter lazyload\" title=\"IMG_0668\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/10\/IMG_0668.jpg?resize=600%2C504&#038;ssl=1\" alt=\"\" width=\"600\" height=\"504\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/IMG_0668.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/IMG_0668.jpg?resize=381%2C320&amp;ssl=1 381w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/IMG_0668.jpg?resize=405%2C340&amp;ssl=1 405w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/504;\" \/><\/a><\/p>\n<p>LiD is a vintage store in London&#8217;s Covent Garden\u00a0featuring items carefully selected by\u00a0Lily Allen and her sister Sarah Owen. The SF310 notebook boasts a bespoke Lucy in Disguise design and elegantly crafted aesthetics that will undoubtedly appeal to the style-conscious.It will be available to buy from the Covent Garden store from early November.<\/p>\n<p>Samsung said the SF310 is the ultimate choice for those looking for a notebook with a difference. Its unique curved form, sleek ivory exterior and chic matt black interior really complement the LiD design, raising the bar when it comes to stylish technology. The notebook\u2019s durable yet lightweight casing is scratch resistant, so it will look newer for longer.<\/p>\n<p>\u201cThe unique design of these Samsung notebooks really complements the LiD concept,&#8221; said Lily Allen. &#8220;It\u2019s a fantastic extension to the brand and encapsulates the LiD brand identity. The LiD design brings a vintage twist to modern technology.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/10\/DMB-LUCYINDISGUISE-58.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5652 lazyload\" title=\"DMB-LUCYINDISGUISE-58\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2010\/10\/DMB-LUCYINDISGUISE-58.jpg?resize=600%2C449&#038;ssl=1\" alt=\"\" width=\"600\" height=\"449\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/DMB-LUCYINDISGUISE-58.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/DMB-LUCYINDISGUISE-58.jpg?resize=428%2C320&amp;ssl=1 428w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2010\/10\/DMB-LUCYINDISGUISE-58.jpg?resize=454%2C340&amp;ssl=1 454w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/449;\" \/><\/a><\/p>\n<p>Intended for use on the go, the SF310 has 6.5 hours of battery life and includes an express charging mode which fully charges the battery in 2 \u2013 3 hours.\u00a0 With Samsung\u2019s proprietary Fast Start technology, the notebook is ready to use in seconds and features a convenient USB Sleep &amp; Charge feature \u00a0to charge cameras and mobiles without turning on the notebook.<\/p>\n<p>Darren Matthews, General Manager of Samsung\u2019s Note PC Division, described the Lucy in Disguise partnership as an obvious choice for Samsug. &#8220;It\u2019s such a great fit for the SF310,&#8221; he said. &#8220;We\u2019re excited to announce that the new notebooks will soon be available in store and the designs are sure to catch the eye of LiD\u2019s fashion conscious customers.\u201d<\/p>\n<p>LiD \u00a0is centred on a fashion-savvy fictional character called Lucy and, as well as ordering\u00a0the new exclusively designed SF310 notebook,\u00a0visitors to the store can delve into \u2018Lucy\u2019s\u2019 wardrobe and hire or purchase clothing from her collection of\u00a0vintage clothes, jewellery, bags and shoes.<\/p>\n<p>The original SF310 notebook (without the LiD design) is available now in UK stores and will retail from \u00a3799.<\/p>\n<p><a title=\"www.samsung.com\" href=\"http:\/\/www.samsung.com\" target=\"_blank\">Visit Samsung<\/a><\/p>\n<p><a title=\"http:\/\/lucyindisguiselondon.com\/\" href=\"http:\/\/lucyindisguiselondon.com\/\" target=\"_blank\">Visit Lucy In Disguise<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung has announced a notebook exclusively designed and sold by Lucy in Disguise (LiD), the Covent Garden partnership of Lily Allen and Sarah Owen<\/p>\n","protected":false},"author":129,"featured_media":5652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2797,238],"tags":[1189,1187,1186,1185,1190,1179,1178,1182,1184,1180,1181,1188,1183],"class_list":["post-5650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-brands","category-technology-news","tag-aesthetics","tag-brand-identity","tag-covent-garden","tag-fictional-character","tag-ivory","tag-lily-allen","tag-lucy-in-disguise","tag-samsug","tag-samsung-electronics","tag-samsung-electronics-uk","tag-samsung-notebooks","tag-unique-design","tag-vintage-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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