{"id":587,"date":"2009-05-22T14:53:56","date_gmt":"2009-05-22T14:53:56","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=587"},"modified":"2010-05-23T18:45:33","modified_gmt":"2010-05-23T17:45:33","slug":"slamdunk","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=587","title":{"rendered":"Slam-Dunk"},"content":{"rendered":"<p>Brickyard VFX has mixed CG and archival basketball footage for the 2009 NBA Finals ad campaign.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-593 lazyload\" title=\"kobeshaq_4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/06edafdf71bdd536d662b0916bfbd287.jpg?resize=400%2C270&#038;ssl=1\" alt=\"kobeshaq_4\" width=\"400\" height=\"270\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/270;\" \/>Entitled \u201cElevated Moments,\u201d the 30-second spots promote the upcoming 2009 NBA Final Championship Series with iconic moments in basketball history. The ads, which open in empty stadiums that gradually fill with cheering crowds, are powerful and balletic, slowing down the action and fading the players in and out of each shot.<\/p>\n<p>Jonathan Dayton and Valerie Faris of Bob Industries directed the four-spot campaign. It features NBA superstars Larry Bird, Kobe Bryant, Dr. J, Magic Johnson and Shaquille O\u2019Neal.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-600 lazyload\" title=\"shaq_sdcrowds\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/3d64b9cba44cf93f3edba020926dc225.jpg?resize=400%2C300&#038;ssl=1\" alt=\"shaq_sdcrowds\" width=\"400\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/300;\" \/><br \/>\nWorking from archival photos provided by the NBA, Brickyard VFX assembled photo-real CG stadium backgrounds for the ads, recreating the historical location from each iconic moment to seamlessly match with the camera angles in the original game footage.<\/p>\n<p>\u201cRecreating the Boston Garden for the Larry Bird and Magic Johnson spots was particularly challenging since it\u2019s no longer standing,\u201d said Brickyard VFX Executive Producer Kirsten Andersen.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-591 lazyload\" title=\"bird_5\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/d2489116d6a4032a7743f3069f9e6159.jpg?resize=400%2C270&#038;ssl=1\" alt=\"bird_5\" width=\"400\" height=\"270\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/270;\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-590 lazyload\" title=\"kobeshaq_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/e0ba79a316b78704e1dcc76b262e8877.jpg?resize=400%2C270&#038;ssl=1\" alt=\"kobeshaq_2\" width=\"400\" height=\"270\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/270;\" \/><\/p>\n<p>Brickyard also provided previz to establish timing and camera tracking angles for the ads, along with extensive rotoscoping of players, referees, equipment and crowd elements, along with final compositing. \u201cWe created a matte painting of the floor so we could remove shadows and reflections from the crowds, and then inserted CG reflections from the empty arena,\u201d Andersen explained. \u201cThe trick was to find a way to integrate the background plate into the look of the original footage. Each spot demanded a different technique.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-595 lazyload\" title=\"bird_2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/829d1693ce633dd6f5b238db9e05e060.jpg?resize=400%2C270&#038;ssl=1\" alt=\"bird_2\" width=\"400\" height=\"270\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/270;\" \/><\/p>\n<p>Each spot builds excitement for the final championship games with the question \u201cWhere will amazing happen this year?\u201d and ends with the \u201cWhere amazing happens\u201d tag and NBA logo.<\/p>\n<p><a href=\"http:\/\/www.brickyardvfx.com\" target=\"_blank\">See more by Brickyard VFX<\/a><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-596 lazyload\" title=\"shaq_sd3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/d3395d898b97bb570b57c2743585f9ac.jpg?resize=576%2C432&#038;ssl=1\" alt=\"shaq_sd3\" width=\"576\" height=\"432\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 576px; --smush-placeholder-aspect-ratio: 576\/432;\" \/><\/p>\n<p style=\"padding: 2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<address><strong>Metadata<\/strong><\/address>\n<address>Client:\tNBA<br \/>\nTitle:\t&#8220;Elevated Moments&#8221;<\/address>\n<address>Agency: Goodby Silverstein &amp; Partners<br \/>\nCreative Director: Jamie Barrett<br \/>\nGCDs: Ari Weiss, Stefan Copiz<br \/>\nArt Director: Devin Sharkey, Stefan Copiz<br \/>\nCopywriter: Craig Mangan, Ari Weiss, Jamie Barrett<br \/>\nExecutive Producer: Tod Puckett<br \/>\nProducer: Timothy Plain<\/address>\n<address>Production Company: Bob Industries<br \/>\nDirector: Dayton\/Faris <\/address>\n<address>Visual Effects: Brickyard VFX<br \/>\nVFX Supervisor: Geoff McAuliffe<br \/>\nVFX Executive Producer: Kirsten Andersen<br \/>\nVFX Producer: Amy Appleton<br \/>\nLead 2D Compositing: Geoff McAuliffe<br \/>\n2D Compositing: Jimi Simmons, Sean McLean<br \/>\nLead Rotoscope Artist: Gina Downing<br \/>\nRotoscope Artists: Sean Carroll, Henrique Ghersi, Anu Liikkanen, Charles<br \/>\nLaPage, Jessica Jacobson, Rory Fitzgerald, Jeremy Brown, Roto Factory<br \/>\nLead CG Artists: Robin Hobart, Rusty Ippolito<br \/>\nCG Artist: Vinny LaCour<br \/>\nTracking: Brian Morse, Chris Kwiatkowski<\/address>\n<address>Sound Design: Brian Emrich, Eben Carr, Rohan Young<br \/>\nFinal Mix: Rohan Young<br \/>\nFinal Music: Fly by Ludicio Eiunaudi<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Brickyard VFX has mixed CG and archival basketball footage for the 2009 NBA Finals ad campaign<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,68],"tags":[24,27,32,56,57,2942],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-inspiration","category-vfx-projects","tag-3d","tag-ad-spot","tag-compositing","tag-post-production","tag-previz","tag-vfx-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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