{"id":6870,"date":"2011-08-08T13:08:22","date_gmt":"2011-08-08T12:08:22","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=6870"},"modified":"2016-07-01T11:10:05","modified_gmt":"2016-07-01T10:10:05","slug":"marsupial-menace","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=6870","title":{"rendered":"Marsupial menace"},"content":{"rendered":"<p>Framestore has created a cute, but not so cuddly, CG koala for a Specsavers TV ad.<\/p>\n<p>&nbsp;<\/p>\n<p>The koala, created in just five weeks, bolsters Framestore\u2019s furry CG animal credentials, following on from previous projects such as Andrex\u2019s new CG puppy and Narnia\u2019s lion, Aslan.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6877 lazyload\" title=\"Screengrab-221\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/Screengrab-221.jpg?resize=600%2C334&#038;ssl=1\" alt=\"\" width=\"600\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-221.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-221.jpg?resize=520%2C289&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/334;\" \/><\/p>\n<p>Directed by Outsider\u2019s Henry Littlechild, the ad opens on a woman sitting under a tree whilst reading her newspaper. As she comes across a press ad for Specsavers\u2019 contact lens offer, an astonished koala hero falls out of the tree and a tussle over the paper ensues.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6876 lazyload\" title=\"Screengrab-222\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/Screengrab-222.jpg?resize=600%2C335&#038;ssl=1\" alt=\"\" width=\"600\" height=\"335\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-222.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-222.jpg?resize=520%2C290&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/335;\" \/><\/p>\n<p>Simon French supervised the South London park shoot, ensuring he captured correct lighting reference data, lighting balls and grading reference cards so that the CG koala could be convincingly embedded in Flame. He also captured falling tree debris passes and clean plates so that the Nuke team could have complete control over the separated backgrounds.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6873 lazyload\" title=\"sskoala1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/sskoala1.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala1.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>Reference for interaction between the koala and the newspaper was generated by shooting simple coat hanger style claws. The CG paws were designed to match the stand-in shoot claws so as to minimise paint work in Flame. But 2D artist Russell Dodgson perfected the interaction between the koala and the newspaper with plate retouching.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/sskoala3.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6872 lazyload\" title=\"sskoala3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/sskoala3.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala3.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>After supervising the shoot, Simon French set about modelling and texturing the koala. Framestore\u2019s in-house grooming system was used to create and style the fur, with rendering and character look-dev being created through commercials tools.<\/p>\n<p>\u201cIn order to accommodate the incredibly tight schedule, rendering had to be super efficient,\u201d said French. \u201cWe managed this by exploiting our already established but continually evolving and improving character production pipeline \u2013 the one tried and tested in earlier projects like Narnia and Andrex. This pipeline enabled quick and easy scene setup, plus a smooth and well defined process of passing renders onto the Nuke team for compositing.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/sskoala2.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6874 lazyload\" title=\"sskoala2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/sskoala2.jpg?resize=600%2C338&#038;ssl=1\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala2.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/sskoala2.jpg?resize=520%2C293&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The koala, whose limited screentime meant that each of its frame had to work extra hard, was animated by Michael Elder who had to develop how the animal should fall and react. He also had to strike the right balance between realistic and cartoon-like koala movements, with the end product taking on a 70% feel of realism. Elder then researched koala behaviour and subsequently shot video reference of himself acting like a dazed koala. He was then ready to sketch thumbnails of main poses, which became the basis of keyframing in Maya.<\/p>\n<p>\u201cFortunately the rig was quite reminiscent of the Aslan rig for Narnia,\u201d commented Elder. \u201cSo it felt quite comfortable and had all the mod cons of a nice quadruped rig.\u201d<\/p>\n<p>The grade was crafted by Dave Ludlam who used Framestore\u2019s new grading pipeline to efficiently set the look with the director and creatives before giving the 3D and Nuke teams the balanced plates with CMS file data to apply to comps.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/Screengrab-223.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-6875 lazyload\" title=\"Screengrab-223\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/08\/Screengrab-223.jpg?resize=600%2C426&#038;ssl=1\" alt=\"\" width=\"600\" height=\"426\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-223.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-223.jpg?resize=451%2C320&amp;ssl=1 451w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/08\/Screengrab-223.jpg?resize=479%2C340&amp;ssl=1 479w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/426;\" \/><\/a><\/p>\n<p><a title=\"Harry Potter ends in a flood of VFX\" href=\"\/?p=6751\" target=\"_blank\">See more work by Framestore on Fired By Design<\/a><\/p>\n<p>Visit Framestore<\/p>\n<p><span class=\"Apple-style-span\" style=\"font-style: italic;\"><strong>Credits<\/strong><\/span><\/p>\n<address>AGENCY Warts and All<\/address>\n<address>AGENCY PRODUCER Sam Lock<\/address>\n<address>PRODUCTION COMPANY Outsider<\/address>\n<address>DIRECTOR Henry Littlechild<\/address>\n<address>PRODUCER Jeremy Bannister<\/address>\n<p>&nbsp;<\/p>\n<address>VFX Framestore<\/address>\n<address>TELECINE Framestore<\/address>\n<address>COLOURIST Dave Ludlam<\/address>\n<p>\u00a0View the spot<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Framestore has created a cute, but not so cuddly CG koala for a Specsavers TV ad.<\/p>\n","protected":false},"author":129,"featured_media":6871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[2169,2170,607,49,2950,2173,1949,2171,2168,2172,205],"class_list":["post-6870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-projects","tag-koala","tag-2d-artist","tag-framestore","tag-maya","tag-nuke","tag-outsider","tag-production-pipeline","tag-simon-french","tag-specsavers","tag-tv-ad","tag-vfx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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