{"id":6974,"date":"2011-09-14T16:37:33","date_gmt":"2011-09-14T15:37:33","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=6974"},"modified":"2011-09-14T16:40:50","modified_gmt":"2011-09-14T15:40:50","slug":"smart%e2%80%99-stv-player-launches-on-android","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=6974","title":{"rendered":"‘Smart\u2019 STV Player launches on Android"},"content":{"rendered":"

STV has used the IBC trade show in Amsterdam as a soft launch for its Video on Demand service STV Player for Android devices.<\/p>\n

\"\"<\/a>

STV Player displays VOD differently depending on the viewing device<\/p><\/div>\n

The technology is based on responsive design methodology, which allows the page to respond differently according to the device that users are consuming the content on. \u201cThe same site comes down to a phone screen and a tablet completely differently,\u201d explained David Low, Head of Digital Products at STV. \u201cThe whole idea was to build a flexible system that could work on almost any device.\u201d<\/p>\n

The new service allows Android tablet and mobile devices wireless access to video catch-up for popular STV network programmes such as Coronation Street, Emmerdale and The X Factor, as well as the channel\u2019s home-grown productions, for up to 30 days after broadcast.<\/p>\n

The service, which is free to use, allows users to search for programmes, access A – Z and category listings and browse recommended, recent and popular STV programmes. It follows an STV News app for Android and a STV News iPhone app from the company, which have proved to be a big success since the launch just over a year ago<\/p>\n

\u201cThis is part of a wider strategy called STV Anywhere, allowing our audiences to consume our content wherever and whenever they choose,\u201d said Alistair Brown, Chief Technology and Platforms Officer at STV. \u201cWe\u2019re soon to be on iPad and iPhone.\u201d<\/p>\n

\u201cIn addition, we have recently launched the STV Player on PS3, we continue to offer an extensive and up-to-the-minute news service on stv.tv, and our hyper-local network of websites, STV Local, is being rolled out across the whole of Scotland.\u201d<\/p>\n

David Low said the end goal was to be able to create everything once and to use STV front and backend to send content to all digital platforms. \u201cYouView is coming down the line next year, so we\u2019ll use the same systems to cope with that,\u201d he said.<\/p>\n

STV contributes to the YouView technology working group. \u201cWe\u2019re in discussions with how we handle the regionalisation elements with ITV, with applications that can be associated with the YouView environment and with the whole rollout of the service,\u201d said Brown. \u201cWe\u2019re also very interested in the whole companion device space, in terms of how audiences interact on smartphones and tablets.\u201d<\/p>\n

Find out more at STV<\/a><\/p>\n

Access STV Player for Android on m.player.stv.tv<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

STV has used the IBC trade show in Amsterdam as a soft launch for its Video on Demand service STV Player for Android devices.<\/p>\n","protected":false},"author":129,"featured_media":6977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2219],"tags":[2221,1117,2223,2222,2225,2955,2949,2228,2224,2220,2229,2227,2226],"class_list":["post-6974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-app","tag-alistair-brown","tag-coronation-street","tag-design-methodology","tag-digital-platforms","tag-emmerdale","tag-ipad","tag-iphone","tag-mobile-devices","tag-responsive-design","tag-stv-news","tag-video-on-demand","tag-wireless-access","tag-x-factor"],"yoast_head":"\n'Smart\u2019 STV Player launches on Android - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=6974\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"'Smart\u2019 STV Player launches on Android - 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