{"id":7212,"date":"2011-09-21T10:36:12","date_gmt":"2011-09-21T09:36:12","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=7212"},"modified":"2014-05-01T21:43:33","modified_gmt":"2014-05-01T20:43:33","slug":"devilfish-delivers-distinctive-bbc-branding","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=7212","title":{"rendered":"devilfish delivers distinctive BBC branding"},"content":{"rendered":"<p>devilfish has been working overtime since being signed to the BBC\u2019s Branding and Identity roster, including a distinct set of designs for BBC Four and its new \u2018Handmade in Britain\u2019 series, as well as for a new Radio 4 dramatisation of Vasily Grossman\u2019s Life and Fate.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.26.11.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-7216 aligncenter lazyload\" title=\"Screen-shot-2011-09-12-at-12.26.11\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.26.11.jpg?resize=600%2C317&#038;ssl=1\" alt=\"Design by devilfish for the BBC Radio 4 dramatisation of Vasily Grossman\u2019s Life and Fate.\" width=\"600\" height=\"317\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.26.11.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.26.11.jpg?resize=520%2C275&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/317;\" \/><\/a><\/p>\n<h3>Handmade in Britain<\/h3>\n<p>Beginning this autumn, BBC Four is launching a year-long partnership with the V&amp;A Museum in London, celebrating British-decorative arts and craftsmanship. The link-up will feature a series of programming on British art and design, complemented by various exhibitions at the V&amp;A under the \u2018Handmade in Britain\u2019 banner.<\/p>\n<p>devilfish has crafted the full branding for the campaign, which will be seen in the opening credits of the programmes, within the V&amp;A, and all promotional material both on and offline.<\/p>\n<p>The final logos encapsulate the spirit of the series, created using four key tools of bygone eras. Each tool was selected for its beauty and historical importance across several decorative art disciplines; a painter\u2019s duster, a spoon gauge, a shoulder knife and a keyhole saw are weaved together for a unique \u2018Handmade in Britain\u2019 stamp.\u00a0The branding will also feature in an upcoming iPhone\/iPad app, launching later this year. The series begins this autumn with a three-part series on ceramics, with \u2018Handmade in Britain\u2019 promos airing throughout the year. The events will run through until autumn 2012.<\/p>\n<div id=\"attachment_7214\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/BBC-Handmade-in-Britain-devilfish.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-7214\" class=\"size-full wp-image-7214 lazyload\" title=\"BBC-Handmade-in-Britain-devilfish\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/BBC-Handmade-in-Britain-devilfish.jpg?resize=600%2C569&#038;ssl=1\" alt=\"The design by devilfish for BBC Four and its new \u2018Handmade in Britain\u2019 series\" width=\"600\" height=\"569\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/BBC-Handmade-in-Britain-devilfish.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/BBC-Handmade-in-Britain-devilfish.jpg?resize=337%2C320&amp;ssl=1 337w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/BBC-Handmade-in-Britain-devilfish.jpg?resize=359%2C340&amp;ssl=1 359w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/569;\" \/><\/a><p id=\"caption-attachment-7214\" class=\"wp-caption-text\">The design by devilfish for BBC Four and its new \u2018Handmade in Britain\u2019 series<\/p><\/div>\n<p>Richard Holman, Creative Director of devilfish, referred to the BBC Four commission as \u2018a lovely project to work on\u2019. \u201cIt\u2019s a wonderful blend of the old and the new,\u201d he explained. \u201cCreating a carefully crafted logo that recalls and celebrates the very best of British artisanship while also being versatile enough to work across the very latest digital formats.\u201d<\/p>\n<p>\u201cdevilfish\u2019s designs wonderfully weave together a variety of elements integral to British decorative art over the centuries,\u201d said Sally Lovell, Creative Executive, BBC Marketing and Audiences. \u201c They create a beautifully constructed set of images to link the series together.\u201d<\/p>\n<h3>Life and Fate<\/h3>\n<p>Starring Kenneth Branagh and David Tennant, the dramatisation of Vasily Grossman\u2019s Life and Fate, is set during the Battle of Stalingrad. The original novel is widely regarded as one of the most important works of the 20th century, and its comparison of Stalinism with Nazism led to the manuscript being placed under arrest by the KGB. devilfish tapped into the style and feel of old USSR propaganda posters, using a limited colour palette (red, black and off-white), to convey the sentiment of the 1950s novel and the Soviet Union of the era.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.24.57.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7218 lazyload\" title=\"Screen-shot-2011-09-12-at-12.24.57\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.24.57.jpg?resize=600%2C316&#038;ssl=1\" alt=\"\" width=\"600\" height=\"316\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.24.57.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.24.57.jpg?resize=520%2C274&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/316;\" \/><\/a><\/p>\n<p>The agency was initially asked to come up with a piece of artwork for the series, to be used on a variety of media including posters and banners &#8211; following the success of which the brief was expanded.<\/p>\n<p>Drawing upon a network of creatives, devilfish collaborated with artist Ben Newman at Pocko to craft a set of striking imagery and animation to promote the series. The work consists of seven narrative frames, with production by Wonky Films and audio mixed by Red Bee Media.<\/p>\n<p>\u201cLife and Fate is a complicated story,\u201d said Holman. \u201cWe wanted to communicate its essence and evoke the feel of the adaptation with as much clarity as possible, as well as encapsulate the tone and backdrop of the story.\u201d<\/p>\n<p>\u201cThe original brief was to create a single piece of artwork,\u201d he continued. \u201cWe focused on embracing minimalism to conjure up the ambience of the era \u2013 following which the BBC came back to say they liked the artwork, and could we create a promo in the same style.\u201d<\/p>\n<p>&#8220;devilfish&#8217;s image beautifully brings to life the dramatic story behind Life and Fate; a novel deemed so dangerous by the KGB that the book itself was arrested,\u201d said the BBC\u2019s Sally Lovell. \u201cIts powerful style and imagery also cleverly allude to the epic, often bloody storyline of this sweeping, historical work.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.25.54.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7217 lazyload\" title=\"Screen-shot-2011-09-12-at-12.25.54\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/09\/Screen-shot-2011-09-12-at-12.25.54.jpg?resize=600%2C317&#038;ssl=1\" alt=\"\" width=\"600\" height=\"317\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.25.54.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/09\/Screen-shot-2011-09-12-at-12.25.54.jpg?resize=520%2C275&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/317;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.devilfishcreative.com\/\" target=\"_blank\">visit devilfish<\/a><\/p>\n<address><strong>Credits for Life &amp; Fate<\/strong><\/address>\n<address>Agency: devilfish creative<\/address>\n<address>Senior partner: Richard Holman<\/address>\n<address>Creative director: Lee Edwards<\/address>\n<address>Producer: Lucy Hunt<\/address>\n<address>Designer: Ben Newman @ Pocko<\/address>\n<address>Animation production: Wonky Films<\/address>\n<address>Audio: Red Bee Media<\/address>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n<address><strong>Credits for Handmade in Britain<\/strong><\/address>\n<address>Agency: devilfish creative<\/address>\n<address>Senior partner: Richard Holman<\/address>\n<address>Creative director: Lee Edwards<\/address>\n<address>Producer: Kate Bush<\/address>\n<address>\u00a0<\/address>\n<address>[vimeo]http:\/\/vimeo.com\/28981557[\/vimeo]<\/address>\n","protected":false},"excerpt":{"rendered":"<p>devilfish has been working overtime since being signed to the BBC\u2019s Branding and Identity roster, including a distinct set of designs for BBC Four and its new \u2018Handmade in Britain\u2019 series, as well as for a new Radio 4 dramatisation of Vasily Grossman\u2019s Life and Fate.<\/p>\n","protected":false},"author":129,"featured_media":7219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2857,22,50],"tags":[2940,257,752,2234,2236,2949,2232,2941,2233,2230,2235,2231],"class_list":["post-7212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphics-branding-art-projects","category-graphic-design","category-motion-graphics-projects","tag-animation-projects","tag-bbc","tag-bbc-four","tag-devilfish","tag-handmade-in-britain","tag-iphone","tag-life-and-fate","tag-motion-graphics-projects","tag-radio-4","tag-richard-holman","tag-va","tag-vasily-grossman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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