{"id":7366,"date":"2011-10-25T11:16:46","date_gmt":"2011-10-25T10:16:46","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=7366"},"modified":"2011-10-25T11:16:46","modified_gmt":"2011-10-25T10:16:46","slug":"assimilate-opens-online-trading-post","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=7366","title":{"rendered":"Assimilate opens online &#8216;trading post&#8217;"},"content":{"rendered":"<p>Assimilate has opened an online\u00a0marketplace, the Assimilate Store, where artists can discover, trial and purchase the new Scratch Lab workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire Scratch product line.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/store.assimilateinc.com\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7368 lazyload\" title=\"ASSIMILATE-Store-screen\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/10\/ASSIMILATE-Store-screen.jpg?resize=600%2C402&#038;ssl=1\" alt=\"\" width=\"600\" height=\"402\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/10\/ASSIMILATE-Store-screen.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/10\/ASSIMILATE-Store-screen.jpg?resize=478%2C320&amp;ssl=1 478w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2011\/10\/ASSIMILATE-Store-screen.jpg?resize=507%2C340&amp;ssl=1 507w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/402;\" \/><\/a><\/p>\n<p>Scratch Lab, now available for download for $4,995 is a comprehensive end-to-end digital system for the review, QC, colour grading, conform and deliverables of dailies created during production, or during the VFX process. A new free trial version will be available in November 2011.\u00a0 The store also offers a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the Scratch platform. At launch these include products from 3ality Technica, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the Assimilate Store. Assimilate-branded merchandise such as T-shirts and stickers are also available.<\/p>\n<div id=\"attachment_7367\" style=\"width: 262px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/10\/SteveBannerman.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-7367\" class=\"size-medium wp-image-7367 lazyload\" title=\"SteveBannerman\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2011\/10\/SteveBannerman-252x300.jpg?resize=252%2C300&#038;ssl=1\" alt=\"Steve Bannerman, Assimilate VP of marketing.\" width=\"252\" height=\"300\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 252px; --smush-placeholder-aspect-ratio: 252\/300;\" \/><\/a><p id=\"caption-attachment-7367\" class=\"wp-caption-text\">Steve Bannerman: &quot;the Assimilate Store is a full-on trading post for the Scratch and Scratch Lab ecosystem&quot;<\/p><\/div>\n<p>Scratch Lab and Scratch Six, Assimilate\u2019s data-centric DI system\u00a0for the playback, conform, editing, colour grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company\u2019s network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit\u00a0<a href=\"http:\/\/www.assimilateinc.com\/partners\/resellers\" target=\"_blank\">www.assimilateinc.com\/partners\/resellers<\/a>\u00a0to find their nearest reseller.<\/p>\n<p>\u201cThe Assimilate Store is a full-on trading post for the extensive array of products that make up the Scratch and Scratch Lab ecosystem,\u201d said Steve Bannerman, Assimilate VP of marketing. \u201cIt\u2019s a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their Scratch and Scratch Lab experience, while offering additional convenience and productivity benefits. We\u2019re thrilled by the range of products available at launch; from Scratch Lab itself, to visual effects plug-ins and control surfaces; even Assimilate T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers.\u201d<\/p>\n<p>Assimilate has partnered with leading technology vendors to create this portal. Highlights of the Assimilate Store include exclusive versions of <a title=\"3ality Digital acquires Element Technica\" href=\"https:\/\/firedbydesign.com\/6930\/3ality-digital-acquires-element-technica\/\" target=\"_blank\">3ality Technica<\/a>\u2019s 3Play\u00a0Pro S and 4K\u2019s UnicodeText Asian Language Subtitle plug-in. The\u00a03Play Pro S is a\u00a0professional stereoscopic monitoring\u00a0system for post facilities, enabling playback\/review of full resolution HD stereo material on a range of monitors \u2013 all from a single device.\u00a0It can be used as a preview system for facilities with 3D projection theatres, or as the primary stereo-playback solution when used with Scratch. Also\u00a0exclusive to the Assimilate Store,\u00a04K\u2019s UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in Scratch or Scratch Lab.<\/p>\n<p>In addition Calibrated{Q} components allow Scratch and Scratch Lab to import XDCAM EX .MP4 files and DVCProHD, XDCAM HD\/EX and HDV .MOV files. Twixtor, DE:Noise &amp; ReelSmart MotionBlur plug-ins from RE:Vision Effects and Tangent\u2019s CP200, Wave &amp; Element Control Panels are also on sale while GenArts has reduced the price of its Sapphire plug-ins for Scratch and Scratch Lab from $2,499 to $1,699. The Sapphire portfolio of effects includes organic glows, edge rays, lightning, film effects and much more. Monsters GT provides over 50 VFX plug-ins, including physics-based particles, fluids, fire, smoke and other natural phenomena, time-based feedback effects, and other artistic effects.<\/p>\n<p>Another exclusive to the Assimilate Store is PixelBuster, a new, easy-to-use solution to quickly fix any kind of single image defects, such as dust spots, scratches and bad splices. It\u2019s priced at $999. The full\u00a0DustBuster+ restoration product is available for $8,000 at the Store.<\/p>\n<p><a href=\"http:\/\/store.assimilateinc.com\" target=\"_blank\">Visit the Assimilate Store<\/a><\/p>\n<p><a href=\"http:\/\/www.assimilateinc.com \" target=\"_blank\">Visit Assimilate<\/a><\/p>\n<p>&nbsp;<\/p>\n<address>All prices are in this story are in $USD\u00a0<\/address>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opening today, the Assimilate Store offers Assimilate software, third-party software, third-party hardware accessories and Assimilate merchandise.<\/p>\n","protected":false},"author":129,"featured_media":7368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,12],"tags":[2202,2278,2282,32,2287,2277,2285,2284,2281,2279,1052,2283,2280,2286,205,2288],"class_list":["post-7366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-news","category-vfx-news","tag-3ality-technica","tag-3d-stereo","tag-assimilate","tag-compositing","tag-dailies","tag-di-colour-grading","tag-digital-workflows","tag-genarts","tag-image-restoration","tag-on-location-and-post-production-workflows","tag-scratch","tag-scratch-lab","tag-subtitling","tag-turnkey-systems","tag-vfx","tag-vision-effects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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