{"id":7726,"date":"2012-07-26T16:58:09","date_gmt":"2012-07-26T15:58:09","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=7726"},"modified":"2014-05-01T21:43:31","modified_gmt":"2014-05-01T20:43:31","slug":"first-day-cover","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=7726","title":{"rendered":"First Day Cover"},"content":{"rendered":"<p>London-based Hat-trick Design created a new set of stamps for Royal Mail to mark the start of the London 2012 Olympic Games.<\/p>\n<div id=\"attachment_7733\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/royal-mail-olympic-welcome-stamps.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-7733\" class=\"size-full wp-image-7733 lazyload\" title=\"royal-mail-olympic-welcome-stamps\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/royal-mail-olympic-welcome-stamps.jpg?resize=600%2C337&#038;ssl=1\" alt=\"Hat-trick Design's Olympic Stamps for The Royal Mail\" width=\"600\" height=\"337\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/royal-mail-olympic-welcome-stamps.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/royal-mail-olympic-welcome-stamps.jpg?resize=520%2C292&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/><\/a><p id=\"caption-attachment-7733\" class=\"wp-caption-text\">Hat-trick Design&#8217;s Olympic Stamps for The Royal Mail<\/p><\/div>\n<p>The stamps feature iconic London landmarks blended with Olympic sports to celebrate both the sport and the landmarks of London.<\/p>\n<p>According to Hat-trick\u2019s Gareth Howat, the pictured athletes are all elite members of the British team, and are all due to compete. However, Howat added that the designers had to make sure that the athletes were not individually recognisable. \u201cIt was important that these [designs] are not just GB specific, but rather about the sports themselves,\u201d explained Howat. \u201cHowever we wanted to make sure that the sports are represented properly by shooting real athletes in action.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/Behind-the-scenes-low-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7728 lazyload\" title=\"Behind-the-scenes-low-1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/Behind-the-scenes-low-1.jpg?resize=600%2C433&#038;ssl=1\" alt=\"\" width=\"600\" height=\"433\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-1.jpg?resize=443%2C320&amp;ssl=1 443w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-1.jpg?resize=471%2C340&amp;ssl=1 471w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/433;\" \/><\/a><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps22.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7740 lazyload\" title=\"RM-Olympic-stamps2\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps22.jpg?resize=600%2C340&#038;ssl=1\" alt=\"\" width=\"600\" height=\"340\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps22.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps22.jpg?resize=520%2C295&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/340;\" \/><\/a><\/p>\n<p>According to Howat, one of the trickiest designs was the fencing and Tower Bridge stamp. \u201cTo get the precise angle for both shots was very difficult to work out,\u201d he explained. \u201cWe had to shoot the athletes first, and we had to make sure that we listened carefully to their advice about making sure the technical side of the sport was represented correctly: the right angle of attack for the lunge was shot over and over to make sure we had the right angle and exact form of the fencer and her arm. \u00a0Once we had got that, it then was a case of briefing the architectural photographer to shoot Tower Bridge from the correct angle so they \u2018joined\u2019. The photographers did a great job and were very patient.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/Behind-the-scenes-low-4.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7727 lazyload\" title=\"Behind-the-scenes-low-4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/Behind-the-scenes-low-4.jpg?resize=600%2C433&#038;ssl=1\" alt=\"\" width=\"600\" height=\"433\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-4.jpg?resize=443%2C320&amp;ssl=1 443w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/Behind-the-scenes-low-4.jpg?resize=471%2C340&amp;ssl=1 471w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/433;\" \/><\/a><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7742 lazyload\" title=\"RM-Olympic-stamps_fencer_3\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps_fencer_3.jpg?resize=600%2C346&#038;ssl=1\" alt=\"\" width=\"600\" height=\"346\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_fencer_3.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_fencer_3.jpg?resize=520%2C300&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_fencer_3.jpg?resize=590%2C340&amp;ssl=1 590w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/346;\" \/>The idea of fusing London landmarks and the sports was an idea Hat-trick had from the very start. \u201cWe looked at lots of ways of doing this &#8211; but this one was the most successful,\u201d said Howat. \u201cIt\u2019s simple and works at a small scale, which is crucial with such a small space to design for.\u00a0We came up with lots of ideas and variations, and it was a case of working with the team at Royal Mail to narrow those down and edit.&#8221;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps_cycle_4.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7743 lazyload\" title=\"RM-Olympic-stamps_cycle_4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps_cycle_4.jpg?resize=600%2C352&#038;ssl=1\" alt=\"\" width=\"600\" height=\"352\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_cycle_4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_cycle_4.jpg?resize=520%2C305&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_cycle_4.jpg?resize=580%2C340&amp;ssl=1 580w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/352;\" \/><\/a><\/p>\n<p>&#8220;Overall it\u2019s a long process, so you have to keep your enthusiasm going and keep a clear idea in your head of what you want the outcome to be.\u00a0The lead times for creating stamps are very long \u00a0&#8211; in total this project took around 15 months from start to finish. The amount of work and detailing that goes into these is amazing.\u201d<\/p>\n<p>\u201cObviously as a London based design agency winning this project was a once in a lifetime opportunity and hugely exciting,\u201d added Howat. \u201cOne of the really cool things we did was to go up in a helicopter above the Olympic stadium to get just the right angle &#8211; it was great to see it from the air. The main thing that struck me though was how great the athletes were to work with &#8211; they were all really down to earth and helpful.\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps_diver_1.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-7744 lazyload\" title=\"RM-Olympic-stamps_diver_1\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2012\/07\/RM-Olympic-stamps_diver_1.jpg?resize=600%2C339&#038;ssl=1\" alt=\"\" width=\"600\" height=\"339\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_diver_1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2012\/07\/RM-Olympic-stamps_diver_1.jpg?resize=520%2C294&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/339;\" \/><\/a>London Mayor Boris Johnson said of the stamps: \u2018Even fleet-footed Hermes himself would hang up his winged sandals and send his letters through Royal Mail if he saw the quality of these beautiful Olympics-themed stamps.\u2019<br \/>\n<a href=\"http:\/\/www.hat-trickdesign.co.uk\/\" target=\"_blank\">Visit Hat-trick Design<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Rebranding The Imperial War Museum\" href=\"https:\/\/firedbydesign.com\/7349\/rebranding-the-imperial-war-museum\/\">See more work by the studio on Fired By Design<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London-based Hat-trick Design has created a set of stamps for Royal Mail to mark the London 2012 Olympics.<\/p>\n","protected":false},"author":129,"featured_media":7747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2857,22],"tags":[2218,2272,2402,2401,2400],"class_list":["post-7726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphics-branding-art-projects","category-graphic-design","tag-graphic-design-2","tag-hat-trick-design","tag-photo-manipulation","tag-royal-mail","tag-stamps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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