{"id":809,"date":"2009-06-11T00:05:44","date_gmt":"2009-06-11T00:05:44","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=809"},"modified":"2014-05-01T21:43:38","modified_gmt":"2014-05-01T20:43:38","slug":"change-2","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=809","title":{"rendered":"All change"},"content":{"rendered":"<p style=\"text-align: left;\">Troika has refreshed TV station Telemundo with a new identity package and logo<!--more--><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-811 aligncenter lazyload\" title=\"troikaopener\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/eebf8a82581e7cc981b4bd8e38fba5fc.jpg?resize=500%2C281&#038;ssl=1\" alt=\"Troika's rebrand for TV station Telemundo\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/p>\n<p>The Spanish-language TV network, part of NBC Universal, has a reputation for progressive and unique programming. Troika was tasked with updating Telemundo\u2019s on-air design, creating a unified graphics package that was clean and polished, conveyed quality, high production values, and celebrated Telemundo\u2019s logo.<\/p>\n<p style=\"text-align: left;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-812 lazyload\" title=\"tele00104\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/22cbdb274c7cc92b637a7083bc7fd274.jpg?resize=500%2C281&#038;ssl=1\" alt=\"TV station Telemundo's new identity package and logo\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/p>\n<p>Troika\u2019s solution takes the abstracted letterform in the Telemundo logo and showcases its signature arc set against a bright, sleek backdrop. The package introduces a jewel-tone colour spectrum, while dynamic graphics build on Telemundo\u2019s logo and twist and turn, forming interesting cropped views of the logo.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-810 lazyload\" title=\"tele00109\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/7a378e71892f59c63bfce56c8fe0b297.jpg?resize=500%2C281&#038;ssl=1\" alt=\"Troika has refreshed TV station Telemundo\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/p>\n<p>\u201cIt\u2019s always rewarding to partner with a new client that clearly communicates its vision, provides great creative challenges and then empowers our team with the trust to get it there,\u201d said Gilbert Haslam, creative director at Troika Design Group. \u201cThe network takes pride in its history and daring original programming, so it was rewarding to give them an identity of which they can be proud.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-814 lazyload\" title=\"tele logo\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/HLIC\/481fde9af13519db1c6880f4973f33c1.jpg?resize=500%2C281&#038;ssl=1\" alt=\"Troika has refreshed TV station Telemundo with a new identity package and logo\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/p>\n<p>Deliverables included an on-air identity and promotion toolkit, including IDs, promo opens, menu endpages, lower third system, video windows and multiple logo tags. Additional elements include 48 versions of affiliate IDs for Telemundo\u2019s individual channels, all provided to Telemundo as Adobe After Effects and Maxon Cinema 4D files. The package was designed to work consistently across on-air, print and digital platforms.<\/p>\n<p><a href=\"http:\/\/www.troika.tv \" target=\"_blank\">See more by Troika Design Group<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Troika has refreshed TV station Telemundo with a new identity package and logo<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2857,22,7],"tags":[30,2941,66],"class_list":["post-809","post","type-post","status-publish","format-standard","hentry","category-graphics-branding-art-projects","category-graphic-design","category-inspiration","tag-branding","tag-motion-graphics-projects","tag-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All change - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=809\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"All change - 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