{"id":8225,"date":"2013-03-18T11:50:35","date_gmt":"2013-03-18T11:50:35","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=8225"},"modified":"2014-05-01T21:49:14","modified_gmt":"2014-05-01T20:49:14","slug":"lost-art-gallery-scoops-sxsw-interactive-art-award-for-iso-tate-channel-4","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=8225","title":{"rendered":"&#8216;Lost Art&#8217; gallery scoops SXSW Interactive Art Award for ISO, TATE &#038; Channel 4"},"content":{"rendered":"<p>The Gallery of Lost Art, an immersive online exhibition which reveals the stories behind lost artworks from some of the world\u2019s most famous artists, has won the Interactive Art Award at South by Southwest (SXSW), the world\u2019s largest interactive media festival.<\/p>\n<div id=\"attachment_8228\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-8228\" class=\"size-full wp-image-8228 lazyload\" alt=\"The Gallery of Lost Art is curated by Tate, designed by digital studio ISO and produced in partnership with Channel 4, with additional support from the The Arts and Humanities Research Council (AHRC).\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/03\/Screen-Shot-2013-03-16-at-10.51.11.jpg?resize=600%2C339&#038;ssl=1\" width=\"600\" height=\"339\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/03\/Screen-Shot-2013-03-16-at-10.51.11.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/03\/Screen-Shot-2013-03-16-at-10.51.11.jpg?resize=520%2C294&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/339;\" \/><p id=\"caption-attachment-8228\" class=\"wp-caption-text\">The Gallery of Lost Art is curated by Tate, designed by digital studio ISO and produced in partnership with Channel 4, with additional support from the The Arts and Humanities Research Council (AHRC).<\/p><\/div>\n<p>Designed by ISO for the Tate in partnership with Channel 4, the innovative project takes the form of a virtual gallery, bringing together fragments of lost treasures to be explored online. Each piece of art, now destroyed, stolen, or erased from the real world, is depicted as a table that contains an array of media fragments &#8211; all that is left of the original artworks. They include artist&#8217;s notes and letters, archive images and video, eyewitness reports and press reviews. The tables are grouped in thematic areas each dealing with a concept around loss in art. The project was created with additional support from the The Arts and Humanities Research Council (AHRC).<\/p>\n<p>Visitors are free to explore the individual pieces by unpacking each table and exploring the digital assets released, building a personal interpretation of the artworks as they reveal the stories behind each incident. Stacks of pictures can be revealed, high-resolution images zoomed into and explored and rich media clips played back, with supporting curatorial essays. A visitor blog allows users to \u2018see behind the scenes\u2019 of the exhibition, post their own contributions and links to the project, and engage with the curatorial staff.<\/p>\n<p>The British production impressed the SXSW judging panel in Austin, Texas, so much that it outshone some very strong entries from major players such as Disney, Cirque du Soleil and MoMA to win the Interactive Art award.<\/p>\n<p>Jane Burton, creative director at Tate Media, said: &#8220;We had stiff competition for the award, so winning was fantastic. I&#8217;m really proud of the project and of our collaborators, the brilliant Glasgow-based agency ISO Design, who put so much into this. I hope that winning will bring The Gallery of Lost Art to a whole new audience.&#8221;<\/p>\n<div id=\"attachment_8227\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-8227\" class=\"size-full wp-image-8227 lazyload\" alt=\"Archival images, films, interviews, blogs and essays are laid out for visitors to examine, revealing the evidence relating to the loss of works by over 40 artists across the twentieth century\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/03\/discarded%40GalleryLostArt.jpg?resize=600%2C339&#038;ssl=1\" width=\"600\" height=\"339\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/03\/discarded%40GalleryLostArt.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/03\/discarded%40GalleryLostArt.jpg?resize=520%2C294&amp;ssl=1 520w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/339;\" \/><p id=\"caption-attachment-8227\" class=\"wp-caption-text\">Archival images, films, interviews, blogs and essays are laid out for visitors to examine, revealing the evidence relating to the loss of works by over 40 artists across the twentieth centuryE<\/p><\/div>\n<p><strong>Virtual Treasure<\/strong><\/p>\n<p>The Gallery of Lost Art is a virtual year-long exhibition that explores the sometimes extraordinary and sometimes banal circumstances behind the loss of these major works of art. Archival images, films, interviews, blogs and essays are laid out for visitors to examine, revealing the evidence relating to the loss of works by over 40 artists across the twentieth century, including such figures as Marcel Duchamp, Pablo Picasso, Joan Mir\u00f3, Willem De Kooning, Rachel Whiteread and Tracey Emin<\/p>\n<p>Jennifer Mundy, curator of The Gallery of Lost Art, said: \u201cMuseums normally tell stories through the objects they have in their collections. But this exhibition focuses on significant works that cannot be seen. It explores the potential of the digital realm to bring these lost artworks back to life &#8211; not as virtual replicas but through the stories surrounding them.\u201d<\/p>\n<p>Content was researched and gathered using traditional curatorial methods by the Tate\u2019s staff, working in parallel with ISO\u2019s creative developers and designers. As ISO prototyped features and methods for user experience, the content would be adapted accordingly to identify rich media assets that could be best delivered by the Lost Art platform.<\/p>\n<p>The Gallery of Lost Art launched in July 2012 with twenty artworks, with a new work added each week for the following six months until the site was complete. Beyond these showcased works, the site provides a platform for interaction, discussion and commentary on the subject of lost art as a whole. The design by ISO includes a visitor area where users can post queries for the project curators, add comments and add other media links for each table.<\/p>\n<p>The project presently contains over 9 hours of material and 180,000 words. Over 500 pieces of content have been added, including essays, images, video, audio and blogs. Twenty new films were commissioned, featuring contemporary artists such as Michael Landy and The Chapman Brothers, who explain the influence and impact themes of \u2018Loss\u2019 have had on their work.<\/p>\n<p>The Gallery of Lost Art has given the Tate an unprecedented insight into online user behaviour and the demand for deep and rich curated content. Jane Burton, Head of Content and Creative Director, Tate Media, said: \u201cThe Gallery of Lost Art is a ghost museum, a place of shadows and traces. It could only ever exist virtually. The challenge was to come up with a way of showcasing these artworks and telling their stories, when, in many cases, poor quality images are all we have left of them. The result is a new way of looking at art: an immersive website in the form of a vast warehouse, where visitors can explore the evidence laid out for them. Soundscapes and documentary films add to the rich content experience. We\u2019re delighted to have worked with ISO Design to realise the project.&#8221;<\/p>\n<p>Channel 4 is to broadcast documentaries specially created within the project as part of its \u2018Shooting Gallery\u2019 strand.<\/p>\n<p>The project itself will become \u2018lost\u2019 when the site is destroyed in July, leaving behind a trail of digital fragments. The Gallery of Lost Art will live on as both an iBook and a physical book.<\/p>\n<p>For now however, the project is still live. <a href=\"http:\/\/www.galleryoflostart.com\">It can be accessed at www.galleryoflostart.com<\/a><\/p>\n<p><strong>Credits:<\/strong><\/p>\n<address>Company: ISO for the Tate and Channel 4<br \/>\nCreative directors \/ producers: Mark Breslin, Damien Smith, Jane Burton<br \/>\nCurator: Jennifer Mundy<br \/>\nCommissioner: Stuart Cosgrove<\/address>\n<p><a href=\"http:\/\/isodesign.co.uk\">Visit ISO<\/a><\/p>\n<p><a href=\"http:\/\/www.tate.org.uk\">Visit Tate<\/a><\/p>\n<p><a href=\"http:\/\/www.Channel4.com\">Visit Channel 4<\/a><\/p>\n<p><a href=\"http:\/\/www.ahrc.ac.uk\">Visit the Arts and Humanities Research Council <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Gallery of Lost Art, an immersive online exhibition featuring lost artworks from famous artists, has won the Interactive Art Award at SXSW<\/p>\n","protected":false},"author":129,"featured_media":8226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,2858,69,50,830],"tags":[2554,2552,214,747,1026,2550,2556,2555,2549,2551,2553,2557],"class_list":["post-8225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-projects","category-interactive-web-experiential-and-augmented-reality-projects","category-web-design","category-motion-graphics-projects","category-multimedia-installation","tag-gallerylostart","tag-ahrc","tag-awards","tag-channel-4","tag-interactive-art","tag-iso","tag-online-exhibition","tag-online-user-behaviour","tag-sxsw","tag-tate","tag-the-gallery-of-lost-art","tag-virtual-art"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Lost Art&#039; 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