{"id":8447,"date":"2013-07-04T21:48:15","date_gmt":"2013-07-04T20:48:15","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=8447"},"modified":"2014-05-01T21:49:13","modified_gmt":"2014-05-01T20:49:13","slug":"chermayeff-geismar-haviv-scores-40-love-for-wta","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=8447","title":{"rendered":"Chermayeff &#038; Geismar &#038; Haviv scores 40 Love for WTA"},"content":{"rendered":"<style type=\"text\/css\"><!--\nP { margin-bottom: 0.21cm; }\n--><\/style>\n<p>Suitably launched around Wimbledon, New York&#8217;s Chermayeff &amp; Geismar &amp; Haviv design studio has designed a special logo and national ad campaign to help the Women\u2019s Tennis Association celebrate its 40th anniversary.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-8458 lazyload\" alt=\"WTA40_311\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/07\/WTA40_311.jpg?resize=600%2C386&#038;ssl=1\" width=\"600\" height=\"386\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_311.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_311.jpg?resize=497%2C320&amp;ssl=1 497w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_311.jpg?resize=528%2C340&amp;ssl=1 528w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/386;\" \/><\/p>\n<p>The Women\u2019s Tennis Association \u2013 founded by Billie Jean King in 1973 \u2013 is the governing body for women\u2019s professional tennis. The WTA is celebrating its 40th anniversary this year, with plans to promote the milestone extensively, beginning during the current Wimbledon fortnight.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-8453 lazyload\" alt=\"WTA40_31\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/07\/WTA40_31.jpg?resize=600%2C386&#038;ssl=1\" width=\"600\" height=\"386\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_31.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_31.jpg?resize=497%2C320&amp;ssl=1 497w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_31.jpg?resize=528%2C340&amp;ssl=1 528w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/386;\" \/><\/p>\n<p>The WTA approached Chermayeff &amp; Geismar &amp; Haviv \u2013 the firm which created the organisation\u2019s visual identity in 2010 \u2013 for a logo and ad campaign to help promote its four decades of achievements in the realm of women\u2019s equality in professional sports.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-8450 lazyload\" alt=\"WTA40_4\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/07\/WTA40_4.jpg?resize=600%2C388&#038;ssl=1\" width=\"600\" height=\"388\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_4.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_4.jpg?resize=495%2C320&amp;ssl=1 495w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_4.jpg?resize=526%2C340&amp;ssl=1 526w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/388;\" \/><\/p>\n<p>The firm\u2019s ad campaign parallels legendary ground breakers in the sport with the most famous athletes of today. It prominently features a special WTA 40th anniversary trademark, and illustrates the idea that the equal standing of today\u2019s women players in the realm of professional sports is due to the trailblazers of the past.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-8452 lazyload\" alt=\"1WTA40_21\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/07\/1WTA40_21.jpg?resize=600%2C396&#038;ssl=1\" width=\"600\" height=\"396\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/1WTA40_21.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/1WTA40_21.jpg?resize=485%2C320&amp;ssl=1 485w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/1WTA40_21.jpg?resize=515%2C340&amp;ssl=1 515w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/396;\" \/><\/p>\n<p>\u201cThe \u201840 Love\u2019 pun paired with the WTA primary trademark highlights the anniversary while keeping the focus on the core identity,\u201d said partner Sagi Haviv. \u201cThe ad campaign, pairing past and present athletes, plays on the ideas of motion and the passage of time.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-8457 lazyload\" alt=\"WTA40_logo\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2013\/07\/WTA40_logo.jpg?resize=600%2C367&#038;ssl=1\" width=\"600\" height=\"367\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_logo.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_logo.jpg?resize=520%2C318&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2013\/07\/WTA40_logo.jpg?resize=556%2C340&amp;ssl=1 556w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/367;\" \/><\/p>\n<p>The WTA\u2019s ad campaign and special 40th anniversary trademark will appear online, on TV, and in print throughout 2013.<\/p>\n<p><a href=\"https:\/\/firedbydesign.com\/wp-admin\/post.php?post=7379&amp;action=edit\" target=\"_blank\">See more work on Fired By Design by Chermayeff &amp; Geismar &amp; Haviv<\/a><\/p>\n<p><a href=\"http:\/\/www.cgstudionyc.com\/\" target=\"_blank\">Visit Chermayeff &amp; Geismar &amp; Haviv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suitably launched for Wimbledon, New York&#8217;s Chermayeff &#038; Geismar &#038; Haviv designed a special logo and ad campaign to help the Women\u2019s Tennis Association celebrate its 40th anniversary.<\/p>\n","protected":false},"author":129,"featured_media":8462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2264,104,2857,22,2858,69],"tags":[2672,2674,2675,2673],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-inspiration","category-cross-media","category-graphics-branding-art-projects","category-graphic-design","category-interactive-web-experiential-and-augmented-reality-projects","category-web-design","tag-chermayeff-geismar-haviv","tag-tennis","tag-wimbledon","tag-wta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chermayeff &amp; 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