{"id":9855,"date":"2015-03-11T21:00:53","date_gmt":"2015-03-11T21:00:53","guid":{"rendered":"http:\/\/www.firedbydesign.com\/?p=9855"},"modified":"2015-03-11T20:28:33","modified_gmt":"2015-03-11T20:28:33","slug":"mpc-adds-magic-to-into-the-woods","status":"publish","type":"post","link":"https:\/\/firedbydesign.com\/?p=9855","title":{"rendered":"MPC adds magic to Into the Woods"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-9859 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2015\/03\/E_AG_0030_after.jpg?resize=800%2C334&#038;ssl=1\" alt=\"E_AG_0030_after\" width=\"800\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_after.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_after.jpg?resize=520%2C217&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_after.jpg?resize=720%2C301&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/334;\" \/><\/p>\n<p>As Lead VFX studio on Disney\u2019s <em>Into the Woods<\/em>, MPC has been busy creating 300 2D and 3D VFX shots in total, including digital doubles, CG creatures and environments and digital matte painting.<\/p>\n<p>Led by MPC VFX supervisor Christian Irles and VFX producer Pierre Escande, MPC\u2019s team worked closely with production VFX supervisor Matt Johnson to create Jack\u2019s beanstalk, Cinderella\u2019s birds, mice, snakes and a cow, magic, fantasy environments and transformation shots.<\/p>\n<p>MPC\u2019s team started by creating previs to help plan the shoot. The first sequence to previs was Cinderella\u2019s dress transformation. In this complex scene the trunk of a golden willow tree magically transforms into Cinderella\u2019s mother as a strong wind lifts leaves from the ground and swirls around Cinderella, magically turning her tatters into a beautiful golden dress.<\/p>\n<p>The final fight between hero Jack and the Giantess was also prevised by MPC\u2019s London artists<\/p>\n<p>The establishing and aerial shots of the forest in Into The Woods were real forests shot on location, while the sequences which take part inside the woods were all built at Shepperton Studios and then digitally enhanced by MPC\u2019s environment team.<\/p>\n<p>A wide vista was created as a digital matte painting in order to portray the vast lands both Princes live in.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-9858 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2015\/03\/E_AG_0030_before.jpg?resize=800%2C334&#038;ssl=1\" alt=\"E_AG_0030_before\" width=\"800\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_before.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_before.jpg?resize=520%2C217&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_AG_0030_before.jpg?resize=720%2C301&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/334;\" \/><\/p>\n<p>With principal photography taking place during autumn of 2013, the team at MPC Montreal began developing the movies key creatures, environments and some complex FX moments.<\/p>\n<p>One of the most dramatic scenes was the &#8216;Witch Disappearance&#8217;, where she is swallowed up into the earth in a whirlwind of leaves and dust. This sequence relied heavily on fx work, including ground destruction using MPC\u2019s proprietary destruction tool, Kali, Flowline smoke, magic elements and Maya particles leaves. The very last shot of the sequence also had to be reprojected on simple geometry in order to frame the action better and make the shot more dramatic.<\/p>\n<p>For a sequence where Cinderella stands on the flambeaux-lit palace steps, the on-set team shot extreme slow motion fire using a Phantom camera. MPC\u2019s FX team used the slow motion fire as a reference in order to get the right speed for the simulation of the flambeau flames. In addition to the CG fire, slow moving embers and smoke were added to the shots using Maya Fluids and 2D elements.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-9860 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2015\/03\/E_SM_0005_after.jpg?resize=800%2C334&#038;ssl=1\" alt=\"E_SM_0005_after\" width=\"800\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_after.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_after.jpg?resize=520%2C217&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_after.jpg?resize=720%2C301&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/334;\" \/><br \/>\nRapunzel&#8217;s tower was an important element in the environment work. While some shots of the Tower were filmed at Waverley Abbey, in many shots the tower is a full CG model created by MPC.<\/p>\n<p>Rapunzel is unable to leave the magical lake the Witch has confined her to and snakes patrol the area. MPC created CG snakes for the sequence, with the challenge being to ensure they could be seen properly in such a dark environment. Back lighting on the snakes and the CG ripples they generated turned out to be key components to overcome this.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-9857 lazyload\" data-src=\"https:\/\/i0.wp.com\/firedbydesign.com\/fbdimg\/2015\/03\/E_SM_0005_before.jpg?resize=800%2C334&#038;ssl=1\" alt=\"E_SM_0005_before\" width=\"800\" height=\"334\" data-srcset=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_before.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_before.jpg?resize=520%2C217&amp;ssl=1 520w, https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/E_SM_0005_before.jpg?resize=720%2C301&amp;ssl=1 720w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/334;\" \/><br \/>\nIn the shot where Milky White the cow dies, MPC had to create a photoreal digital double. It was crucial that the CG cow perfectly matched the real one as the shots were cut back to back. Grooming and lighting were incredibly important to achieve the likeness. Once the CG cow was modeled and rigged, it was down to the animation team to bring the model to life. In the sequence the cow collapses, and the animators were faced with two challenges. Firstly to make sure the collapsing didn\u2019t look either too funny or too distressing, and secondly to make it look as natural and unexpected as possible.<\/p>\n<p>The CG beanstalk was built based on the design of the live action prop used on set. As post-production progressed, the production team decided to completely replace the live action Beanstalk with the CG version, giving the filmmakers more flexibility and allowing them to improve its look.<\/p>\n<p>As the cut of the film progressed, MPC was also awarded a shot of the Giant chasing Jack down the beanstalk. The challenge with the full CG beanstalk shots was to make sure the scale felt right; the use of heavier cloth simulation on the Giant was a key aspect in achieving this. MPC also enhanced the plates by adding 2D smoke elements, CG leaves and birds.<\/p>\n<p>The complexity of the last shot of the film, which was more than 1000 frames long, relied on the reconstruction of the original plate. The original plate was shot in the UK on an overcast day and MPC\u2019s digital matte painting team were tasked with transforming the overcast skyline into a beautiful sunset as well as destroying the village at the base of the mountains, adding the Giant&#8217;s path of destruction, and multiple layers of residual smoke, all achieved in 2.5D.<\/p>\n<p><a href=\"http:\/\/www.moving-picture.com\/film\" target=\"_blank\">Visit MPC<\/a><\/p>\n<p><a title=\"MPC unleashes Sentinels on X-Men:Days of Future Past\" href=\"https:\/\/firedbydesign.com\/?p=9399\">See more work by MPC on Fired By Design<\/a><\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/2Byk9Is3TjY?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MPC has created 300 2D and 3D VFX shots for Disney\u2019s Into the Woods, including digital doubles, CG creatures, environments, elements and digital matte painting.<\/p>\n","protected":false},"author":129,"featured_media":9861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[2356,2925,272,205],"class_list":["post-9855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-projects","tag-disney","tag-into-the-woods","tag-mpc","tag-vfx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MPC adds magic to Into the Woods - Fired By Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firedbydesign.com\/?p=9855\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"MPC adds magic to Into the Woods - Fired By Design\" \/>\n<meta name=\"twitter:description\" content=\"MPC has created 300 2D and 3D VFX shots for Disney\u2019s Into the Woods, including digital doubles, CG creatures, environments, elements and digital matte painting.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:site\" content=\"@FiredByDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855\"},\"author\":{\"name\":\"The Editor\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\"},\"headline\":\"MPC adds magic to Into the Woods\",\"datePublished\":\"2015-03-11T21:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1\",\"keywords\":[\"Disney\",\"Into The Woods\",\"MPC\",\"vfx\"],\"articleSection\":[\"Visual Effects\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855\",\"name\":\"MPC adds magic to Into the Woods - Fired By Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1\",\"datePublished\":\"2015-03-11T21:00:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firedbydesign.com\\\/?p=9855\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/?p=9855#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/firedbydesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MPC adds magic to Into the Woods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#website\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"name\":\"Fired By Design\",\"description\":\"creative inspirations and revelations\",\"publisher\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/firedbydesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#organization\",\"name\":\"Fired By Design\",\"url\":\"https:\\\/\\\/firedbydesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/firedbydesign.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1\",\"width\":207,\"height\":236,\"caption\":\"Fired By Design\"},\"image\":{\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/FiredByDesign\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/firedbydesign.com\\\/#\\\/schema\\\/person\\\/9360b626bf4ab4cde98ab739484b96e8\",\"name\":\"The Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g\",\"caption\":\"The Editor\"},\"sameAs\":[\"https:\\\/\\\/firedbydesign.com\"],\"url\":\"https:\\\/\\\/firedbydesign.com\\\/?author=129\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MPC adds magic to Into the Woods - Fired By Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firedbydesign.com\/?p=9855","twitter_card":"summary_large_image","twitter_title":"MPC adds magic to Into the Woods - Fired By Design","twitter_description":"MPC has created 300 2D and 3D VFX shots for Disney\u2019s Into the Woods, including digital doubles, CG creatures, environments, elements and digital matte painting.","twitter_image":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1","twitter_creator":"@FiredByDesign","twitter_site":"@FiredByDesign","twitter_misc":{"Written by":"The Editor","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/firedbydesign.com\/?p=9855#article","isPartOf":{"@id":"https:\/\/firedbydesign.com\/?p=9855"},"author":{"name":"The Editor","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8"},"headline":"MPC adds magic to Into the Woods","datePublished":"2015-03-11T21:00:53+00:00","mainEntityOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=9855"},"wordCount":810,"publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=9855#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1","keywords":["Disney","Into The Woods","MPC","vfx"],"articleSection":["Visual Effects"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/firedbydesign.com\/?p=9855","url":"https:\/\/firedbydesign.com\/?p=9855","name":"MPC adds magic to Into the Woods - Fired By Design","isPartOf":{"@id":"https:\/\/firedbydesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firedbydesign.com\/?p=9855#primaryimage"},"image":{"@id":"https:\/\/firedbydesign.com\/?p=9855#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1","datePublished":"2015-03-11T21:00:53+00:00","breadcrumb":{"@id":"https:\/\/firedbydesign.com\/?p=9855#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firedbydesign.com\/?p=9855"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/?p=9855#primaryimage","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2015\/03\/IntowoodsFeatured.jpg?fit=300%2C300&ssl=1","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/firedbydesign.com\/?p=9855#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firedbydesign.com\/"},{"@type":"ListItem","position":2,"name":"MPC adds magic to Into the Woods"}]},{"@type":"WebSite","@id":"https:\/\/firedbydesign.com\/#website","url":"https:\/\/firedbydesign.com\/","name":"Fired By Design","description":"creative inspirations and revelations","publisher":{"@id":"https:\/\/firedbydesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firedbydesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/firedbydesign.com\/#organization","name":"Fired By Design","url":"https:\/\/firedbydesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","contentUrl":"https:\/\/i0.wp.com\/firedbydesign.com\/wp-content\/uploads\/2016\/05\/cropped-Big2015_MB6.png?fit=207%2C236&ssl=1","width":207,"height":236,"caption":"Fired By Design"},"image":{"@id":"https:\/\/firedbydesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/FiredByDesign"]},{"@type":"Person","@id":"https:\/\/firedbydesign.com\/#\/schema\/person\/9360b626bf4ab4cde98ab739484b96e8","name":"The Editor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/193c97f822851de225bd66155cb32c475f037c54adfdfa97a254b30d0ad4a458?s=96&d=monsterid&r=g","caption":"The Editor"},"sameAs":["https:\/\/firedbydesign.com"],"url":"https:\/\/firedbydesign.com\/?author=129"}]}},"_links":{"self":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/9855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9855"}],"version-history":[{"count":0,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/posts\/9855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=\/wp\/v2\/media\/9861"}],"wp:attachment":[{"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firedbydesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}